B2B SaaS partnerships have grown at an astronomical clip. So fast that McKinsey predicts the ecosystem business model will eventually represent a whopping $60 trillion — 30% of the total global economy — by 2025.
Unsurprisingly, the partner management software to support that growth has taken off, too. Hundreds of new partnership-related startups have burst onto the scene.
Yet most of the best partner management tools roundups focus on older tools that people who’ve been around the channel block recognize and feel comfortable with.
Not this guide.
We’re exploring some of the best and brightest partner management tech that’s bringing a fresh look and highly relevant features to the evolving and expanding B2B market.
Keep reading to discover which partnership tools have the potential to take your partner programs to the next level.
Disclaimer: Joe Kevens is the Director of Demand Generation at PartnerStack.
Why would you need partnership management software?
There’s a ton to keep track of in partnerships, from co-selling to co-marketing to market development funds (MDFs) to partner onboarding to general partner engagement to partner relationships to referral partners to affiliate links to deal registration to deal management to reseller performance — the list goes on.
And without the help of partner management software, there’s a high likelihood that something will fall through the cracks.
The good news is that there is a wealth of partnership technology designed to enhance your ability to find, recruit, and activate partners, brainstorm new strategies, and measure the results of your GTM efforts of your partner programs. But finding the tools that will take your program to the next level can be overwhelming, especially with so many on the market.
That’s why we’ve narrowed it down to seven of the most relevant partner management software categories:
- Partner Relationship Management platforms
- Partner Account Mapping software
- Affiliate Marketing platforms
- Partner Marketplace software
- Referral Marketing software
- B2B SaaS Marketplaces
- Partner Recruitment solutions
Below, we’ll dive into what each type of partner management software does, then share the pros and cons of the three top partner tools in each category.
Partner Relationship Management (PRM) Software
Like CRMs, the best partner relationship management software (PRMs) help companies track, enable, and engage their partners. PRMs act as a front-end portal for partners to submit deals, download resources, get training, and request marketing development funds.
PartnerStack
What it is: PartnerStack has partner relationship management functionality to empower partner teams to manage partner relationships and grow their program with top-notch partners that can unlock new revenue channels.
Who trusts it: Gorgias, Zoominfo, Monday.com
Pros:
- Pay all partners in a single monthly invoice with built-in currency conversions and tax calculations, and real-time integrations with your accounting software
- Can trigger rewards based on any event, which are automatically available for partners to withdraw
- Partner challenges and issuing MDF to enable partners
- Fast learning curve
- Run multiple partner programs: affiliate, referral, and reseller partners in one partner relationship management (PRM) platform
- Responsive support team
Cons:
- No free trial, and you have to talk to sales for pricing
- Limited reseller functionality
- Reporting is an area for improvement
- Doesn’t support non-monetary rewards for partners
Kiflo
What it is: Kiflo is a new partner relationship management (PRM) tool built to grow a healthy customer base by creating affiliate, referral, or reseller partner programs. This platform is best for SMBs exploring different kinds of partnerships for business growth.
Who trusts it: Shoppingfeed, Scaleflex, Customer.io
Pros:
- Free trial
- Lower rates for startups
- Academy to “train partner professionals with cutting-edge courses taught by experts”
- Low-touch and easy to implement
Cons
- 2 pricing plans, but no amounts listed
- It’s a newer platform compared to other PRMs, founded in 2019
- Small team with limited customer support
- Kiflo is tough to view on mobile
- Limited synchronization with Salesforce
- You can’t pay partners directly through the Kiflo Portal
Impartner
What it is: Impartner is a partner relationship management (PRM) and channel marketing automation tool that helps companies manage the entire partner lifecycle.
Who trusts it: Smartsheet, Xerox, Snyk
Pros:
- Impartner is an older platform (founded in 1997), so the team has been able to learn and adjust based on how B2B SaaS partnerships have evolved
- Functionality built specifically for reseller programs for bigger companies (like Siemens), with pipeline management, journey builder, business planning, and advanced MDF
- Shared partner calendar, business planning, and training and certification included
- Tracks campaign performance (social media, events, web syndication, search marketing, email marketing)
- Lots of customizability (which can be a con for small programs)
Cons:
- 4 pricing plans, but no amounts listed
- Partner Experience is a separate offering (and other add-on modules are expensive)
- Tough to get the hang of: “As with anything that is robust, the learning curve for Impartner PRM is steep. The customizability of the software is immense, but that makes understanding all of its intricacies that much harder to do.”
- Tough to implement, it’s not an easy plug-and-play, and since some support documentation is out of date, it may require in-person calls to complete setup
- OOTB modules may require customization
Partner Account Mapping Software
Partner account mapping software connect data across your customer relationship management (CRM) and your partners’ CRMs to see where you can make mutually beneficial introductions or move deals along.
These tools are particularly helpful for partner managers because they provide an insider’s view of new and potential customers, eliminating the need to constantly bug partners about new referrals or deals to work.
Reveal
What it is: Reveal is a “nearbound” platform, or partner ecosystem platform, that helps partner teams pinpoint the partners with the highest ICP overlap through secure data sharing.
Who trusts it: HubSpot, Qualtrics, Optimizely
Pricing: 3 pricing plans
- Free
- Pro – $1,000/month, up to 10 users, Slack App, unlimited pipeline sharing
- Power – Tailored, dedicated CSM, PRM integrations, API access
Pros:
- Easy to see overlaps at a glance
- Can see prospects’ current tech stack
- Provides customers with an account mapping playbook
- Has an academy with resources for building out your partner program
- Connects directly to Slack, notifying partner managers of new potential opportunities
- Has a free trial
- GDPR compliant and has a SOC II report
Cons:
- Doesn’t have robust reporting capabilities — the way users run reports is through “360-degree mapping.”
- Filter views aren’t user-friendly
- Mostly EMEA-based
- Cost: Their Pro Plan (only 10 users) is $1,000/mo
Another con is that partners need to set up their own Reveal account for you to see their data. But this isn’t unique to Reveal — all partner account mapping tool users struggle to get partners to accept invites to platforms they may not already use.
Crossbeam
What it is: Crossbeam is a partner mapping tool, or partner ecosystem platform that “watches your partner ecosystem,” surfacing potential deals in your partners’ network.
Who trusts it: 6sense, Klaviyo, Gong, Sendoso
Pricing: 3 pricing plans
- Free
- Pro – $150/user/month, Advanced Account Mapping, Shared Lists, 1 Outbound Integration
- Supernode – Tailored, dedicated CSM, Send partner data everywhere with unlimited integrations, attribute partner-sourced and influenced revenue
Pros:
- Alerts you to changes happening to industries, companies, and people you follow
- Connects directly to Slack
- Easy reporting with attribution – sourced, influenced, opp size, time to close, win rate with near-immediate sync with Salesforce
- Integrations with several PRM, ABM, CRM, and comms tools, partnerships with agencies
- GDPR compliant and has a SOC II report
Cons:
- Limited basic plan: Users can only export up to 100 records
- Can be slow to load or sync data if you have a large partner base with a lot of overlaps
- Could have more integrations with email marketing, social media, or analytics tools
- Onboarding is expensive and time-consuming
- Partners need to accept Crossbeam invites to see your data (and vice versa)
PartnerTap
What it is: PartnerTap is a secure, fast, and easy way to share and map sensitive data.
Who trusts it: HP, ADP, Genesys
Pros:
- It has a built-in lead builder for creating targeted contact lists
- Robust search, segmentation, and filtering
- Enrich prospect information from other sources
- 2-way sync with Salesforce and HubSpot
- 5-star reviews on the Salesforce AppExchange and Hubspot Marketplace
- Women-founded platform
- GDPR compliant and has a SOC II report
Cons:
- 4 pricing plans, but no amounts listed
- Lackluster UI
- Integrations can be tricky; account names in your CRM must match account names in your partner’s CRM, increasing the number of accounts you have to reconcile
- When partners make changes to their PartnerTap populations, those adjustments do not automatically update reports or trigger a notification
- Tough to see what sales stage a prospect is in
- Need to get partners to accept invites (again, common across partner account mapping tools)
Affiliate Marketing Software
Affiliate software tracks B2B SaaS product endorsements made by individuals or other companies. For example, a B2B content creator may write a blog post with a list of the best software tools for a specific use case, and use affiliate links for each tool to earn a commission for any sales made through the link clicks.
PartnerStack
What it is: PartnerStack’s affiliate marketing module (part of their overall PRM software) gets publishers, content creators, and influencers to drive traffic to your SaaS product for business growth.
Who trusts it: Webflow, Fiverr, and 1Password
Pros:
- Positive G2 Reviews, like: “Given the efficiency and ease it brings to the affiliate commission process, I often find myself advocating for PartnerStack and encouraging as many of my affiliate partners as possible to integrate it into their systems. It’s simply transformed the way I manage and perceive affiliate sales commissions.”
- PartnerStack aggregates all of the programs that partners are an affiliate of in a single place and tracks those programs and payouts in real-time
- Create multi-level payout scenarios based on a flat rate, percentage, or complex if-then conditions with triggers for the number of customers, amount of revenue, and number of transactions
- Support is quick to respond and help with implementation
- PartnerStack has the largest network of partners for B2B software programs — over 80,000 active partners — that PartnerStack customers can tap into to recruit relevant partners
- Fraud protection: PartnerStack scans all incoming partner applications and transactions and automatically blocks flagged rewards from being paid
Cons:
- No free trial, and you have to talk to sales for pricing
- Can be more expensive than point solutions for affiliate programs
- You can’t reward partners retroactively
- Doesn’t have a Payoneer payout
Impact
What it is: Impact helps companies in all industries, including SaaS, discover and manage affiliates, influencers, and commerce content publishers for overall partner relationship management.
Who trusts it: Canva, SEMrush, and Shopfiy
Pros:
- Already a dominant player in the B2C affiliate space
- Helps brands find new partners based on geographical location, social platform, follower size, vertical, and AI-based recommendations
- Immediate access to the scope of brand and advertising assets partners have, like banner ads and email copy
- Brands and creators can choose between flexible and diverse payout models — commission, performance-based, flat fee, or any combination — with next-day payout processing
- First-party creator data and view detailed performance insights, including engagement, demographics, conversions, and attribution
- Recently launched “Creator” product in July 2023
- Offers migration assistance
- Recently acquired SaaSQuatch, a loyalty and referral software
Cons:
- No free trial and no pricing available
- Small B2B customer base (mostly B2C)
- Multiple reports that the UI feels clunky and has a considerable learning curve, particularly for the Impact API
- Customer support is slow to respond
- No Stripe or Payoneer integrations
- Unintuitive reporting and confusing tax documentation
Rewardful
What it is: Rewardful sets up SaaS affiliate and referral programs with payouts via Stripe, PayPal, Paddle, or Wise.
Who trusts it: Hunter, Caremetrics, Podia
Pricing: 3 pricing plans
- Starter – $49/month, over $7,500/month from affiliates
- Growth – $99/month, over $15k/month from affiliates, unlimited campaigns, branded affiliate portal, customer domain, custom rewards
- Enterprise – $149/month, over $15k/month from affiliates, custom agreement
Pros:
- They have their own affiliate program for customers that refer their partners and colleagues
- Integrations with Stripe, PayPal, Paddle, and Wise
- Automatically adjusts commissions for downgrades, upgrades, free trials, cancellations, and refunds and can do mass payouts
- 14-day free trial and affordable plans (see above)
- Can handle on-brand, white-label affiliate programs or in-app customer referral programs
- Make your program public, private, or invite-only
- Integrations with other software products like: Customer.io, ConvertKit, Drip, MailChimp, Mailerlite, and ActiveCampaign
Cons:
- 6 employees on LinkedIn, which could translate to less support than other affiliate platforms can provide
- Very few reviews on common review sites
- It’s not immediately obvious to affiliate program participants how to take advantage of their memberships
- You can’t create and assign discount codes directly from the platform
Partner Marketplace Software
Partner marketplace software, also known as app marketplace software or ecosystem marketplace software, supports creating and managing digital marketplaces that enable partners to list and sell their products or services to a broad audience.
Larger companies with a well-established network of partners are an ideal fit for partner marketplace software because they can show off their partners’ capabilities and earn referral dollars without using internal development resources to build their own marketplace from scratch.
Partner Fleet
What it is: Partner Fleet activates your partner ecosystem with a white-labeled marketplace.
Who trusts it: Crossbeam, G2, Apollo.io
Pros:
- You can see what Partner Fleet looks like — they’ve built their own ecosystem
- Very flexible, with many templates and layouts and CSS & HTML branding capabilities to support your design goals
- Build custom taxonomies
- Highlight new, featured, and popular partners
- Showcase integrations, service partners, perks, and other in-app features
- Partner profiles have 30+ content sections (blogs, apps, docs links), and you can add CTAs, data flow diagrams, screenshots, videos, and you can pull in G2 reviews
- Startup pricing
- 14-day free trial
Cons:
- 3 pricing plans, but no amounts listed
- Only 10 employees and relatively new (founded in 2021)
- Not many reviews yet (there are only 8 on G2)
- Admin analytics could be better
- Lack of enablement features
PartnerPage
What it is: PartnerPage has “everything you need” to launch a partner directory with very little support from your engineering team.
Who trusts it: Zapier, Airtable, Brex
Pricing: 3 pricing plans
- Free
- Scale – $500/month, service partner directory, track referrals, tiers, badgers and certifications, CSM, Salesforce and HubSpot sync
- Enterprise – $2,000/month, hire an expert, advanced customization, language localization, data migration
Pros:
- You can see what PartnerPage looks like — they’ve built their own integrations catalog
- Easy to configure and update through the admin panel
- Match your company branding with custom navigation, footer, and hero sections
- Showcase service or tech partners by category, location, budget, and skills
- Partners can add images, videos, and case studies to their profiles
- Built-in reviews, tiering, and badge or certification verification
- Free trial
- They have a message forum to help partnership teams learn from each other called PartnerLed
Cons:
- No reviews on common review sites (G2, TrustRadius, Capterra, ProductHunt)
- Only 7 integrations in their library (although they do have connections to Salesforce and HubSpot)
Builtfirst
What it is: Builtfirst is a no-code marketplace builder that gets partner marketplaces up and running “in 92% less time.”
Who trusts it: HubSpot, Zendesk, Okta
Pros:
- You can see what Builtfirst looks like — they’ve built their own marketplace
- Customizable no-code UI
- Can match brand colors, fonts, tile format, and banner and change HTML code if needed
- Built-in workflow automation capabilities
- Deal curation with reviews and endorsements
- Track engagement and chat with new sellers
- Tag partners as Recommended, Popular, Greatest savings, or Featured
- Open API
- In the tech press often because of its VC use case
Cons:
- No pricing available
- Only 15 employees, according to LinkedIn
- Seems to focus on accelerators and VCs as much as SaaS companies (their website headlines: “Fastest way to save your portfolio companies money”)
- Focused more on tools rather than services, and mostly aimed at getting customers discounts or special offers — not necessarily the full value of a tool
- Have to download engagement data via CSV; there is no in-app reporting module
- No reviews on common review sites (G2, TrustRadius, Capterra, ProductHunt)
Referral Marketing Software
Referral marketing software encourages B2B SaaS partners to refer new leads and tracks eventual conversion. Many B2B SaaS partner agreements revolve around lead generation — partners typically get a share of a closed-won referral’s ACV.
PartnerStack
What it is: PartnerStack’s referral marketing module is part of its end-to-end PRM, encouraging partners to bring you new deals through incentives.
Who trusts it: Nextiva, Toptal, Deel
Pros:
- Multiple options for partners/affiliates to submit leads, such as a lead submission form and/or a referral link
- Create unique reward structures for different partner groups
- Trigger rewards based on any event like sign-ups and sales
- Review partner rewards before you pay them out
- Pay partners in one monthly invoice
- Rewards (commissions) are automatically available for partners to withdraw
- Part of the PartnerStack PRM — not a separate product to manage
Cons:
- No free trial, and you have to talk to sales for pricing
- Can be more expensive than point solutions for referral programs.
- Basic reporting, without the ability to see when a partner has withdrawn their rewards
- You can’t merge two accounts without PartnerStack support involvement
- You can’t transfer rewards from one account to another without losing historical information
ReferralRock
What it is: ReferralRock helps you build refer-a-friend and affiliate programs that make your fans active promoters and referral partners of your SaaS product.
Who trusts it: Tripadvisor, Penguin Random House, ActiveCampaign
Pricing: 3 pricing plans
- Starter – $200/month, 10k members, 1 program, 10 team accounts
- Growth – $400/month, HubSpot integration, gift card rewards, cash-based payouts, recurring rewards, custom domain
- Established Business – $800/month, Salesforce integration, dedicated AM, SLA, unlimited audit logging
Pros:
- Easily embed sharing into your customer lifecycle
- Pick rewards and incentives that align with your brand
- Single- or multi-step programs with automated payouts
- Program builder with ready-made sharing messages, a branded member portal, and a destination for referrals to land
- Supports gift cards, cash payouts, and account credits
- Refer new partners to your affiliate program with a one-click access link (no passwords)
- An onboarding specialist is part of every plan
- Has 50+ integrations
Cons:
- Very few reviews across all review sites
- It requires a new account if you want to add an additional brand with a different domain
- Lack of customizable templates
- Lack of partner self-serve, affiliates can’t update personal info like their email or PayPal account
- Salesforce integration isn’t free; it’s part of the most expensive plan ($800/mo)
SaaSquatch by Impact
What it is: SaaSquatch is a flexible loyalty and referral software designed to engage and motivate partners. SaaSquatch was recently acquired by Impact.com, the leader in the B2C affiliate category.
Who trusts it: RingCentral, Western Union, Pluralsight
Pros:
- Large catalog of referral rewards to choose from: gift cards, points, credits, discounts, product features, and upgrades, as well as custom rewards from third-party integrations
- Can place referral reminders at key touchpoints and encourage participation with additional offers and leaderboards
- Pick-and-plop builders help customers create on-brand referral widgets, microsites, and emails
- Time-based offers: Reward actions (or a number of actions) taken during a specific time period
Cons:
- Have to talk to sales for pricing
- Small team of 27, which could mean limited support capacity (Note: this may change drastically post-Impact.com acquisition)
- Implementation is fairly technical and needs more proactive hand-holding with customer dev teams
- Can’t segment customer lists when exporting from Saasquatch: “We segment messaging for different customer cohorts, so there’s always some intense Excel organization after exporting referral links from SaasQuatch.”
- Some users have to make significant customizations to the OOTB platform
- It can be hard to get partners to adopt the referral program
B2B SaaS Marketplaces & Solutions
Like partner marketplaces, B2B SaaS marketplaces are online platforms and services that expedite the buying and selling of software by connecting partners with customers.
B2B SaaS marketplaces serve as a central hub where a company’s existing customers or prospects can discover, evaluate, and purchase SaaS products in a streamlined and efficient manner.
NachoNacho
What it is: NachoNacho is a “one-stop-shop” for businesses managing and sharing SaaS partner discounts with customers and prospects.
Who trusts it: GoToWebinar, Google Workspace, AWS
Pricing: 3 pricing plans
- Free month
- Standard – $5/user/month, unlimited virtual credit cards, subscriptions, transactions with no charge per transaction, manage multiple companies, earn rewards
- Custom – for MSPs and agencies that manage subscription spend for clients, users interested in opening a buyer and seller account
Pros:
- Discover new partners in multiple categories, from analytics to cloud computing to productivity, to sales, to finance
- Gives personalized SaaS recommendations to its users
- Help customers manage their tech spent by creating a separate virtual card for each vendor with set spending limits
- Access to Mastermind, a peer-to-peer community for software advice.
- Listing is free; you pay on a rev-share basis
Cons:
- Reviews on G2 are at least a year old and seem to be very APAC-focused
- “I expected to see a lot more SaaS platforms on the software” is a common refrain in reviews
- Managing subscriptions is a challenge for users as well
- Exporting card data is difficult
AppSumo
What it is: AppSumo is a digital marketplace for entrepreneurs to display their products to SaaS audiences looking for new software.
Who trusts it: Headspace, Hopin, AWS, (2,000+ products on the platform)
Pricing: No listing fees, but do have a revenue share:
- Users earn 95% of all revenue from any NEW AppSumo buyer they bring to AppSumo
- For returning AppSumo customers, users receive up to 70% revenue share after any AppSumo Plus member discounts
Pros:
- Allows you to sell virtually anything, from software to courses, to ebooks, to templates, to Chrome extensions, and has a calculator to predict roughly how much you could earn
- Listing is free
- Gather detailed and constructive feedback from users
- High exposure
- 1.5M+ email distribution list
- 350K+ social followers
- 5,000+ affiliate network of bloggers, influencers, and YouTubers
- 1M+ monthly visits to appsumo.com
- Select Plan gets white-glove marketing treatment
- Accepts major debit and credit cards, Google Pay and Apple Pay, PayPal, Klarna, or AppSumo credits
- Well-thought-out documentation
Cons:
- No reviews on common review sites (G2, TrustRadius, Capterra, ProductHunt)
- AppSumo deal terms change frequently, which can frustrate users
- Refunds are tough to issue
- Users have to weed through many products to find ones that match their criteria
G2 Deals
What it is: G2 Deals gives companies a platform to advertise exclusive software deals to G2 users who are actively researching your product category on G2.
Who trusts it: Salesforce, HubSpot, ClickUp
Pros:
- G2 promotes your Deal on your product profile, category page, and the G2 Deals page across G2.com and other marketing channels
- The Deal is self-service — no interaction with potential customers is needed
- Has analytics tracking built-in
- If someone uses your deal, G2 sends an automated email to ask them to review your product
Cons:
- Pricing is unclear
- Any transactions must be completed via credit card
- You have to create your own landing page for your offer (where buyers are taken when they click “Learn More”)
- Offers that do not include a percent discount value are automatically sorted to the bottom of the G2 Deals page
- You have to temporarily deactivate a deal to edit it
Partner Recruitment Software & Solutions
It’s important to note that partner tech isn’t limited to software — there are some key services you may need to round out your B2B SaaS partner program, such as those related to partner recruitment.
Partner recruitment solutions or services streamline (and may automate) the process of identifying, recruiting, and onboarding new resellers, distributors, affiliates, or strategic partners. Partner recruiting software and consulting services are vital to expanding companies’ partner program reach, helping them enter new markets, and allowing them to build stronger strategic alliances with other businesses.
PartnerStack (software)
What it is: PartnerStack amplifies your partner program to 80,000+ partners already actively using PartnerStack to market and sell SaaS.
Who trusts it: Unbounce, Apollo.io, Looka
Pros:
- Exposure to the 80,000 partners in their marketplace
- Each partner has a detailed profile, and you can filter them by audience, channel, and industry to find the ones you want to work with in your partnership program
- Send emails straight from the marketplace
- Create customizable partner application forms (for each partner type) and approve/reject prospective partners within PartnerStack
- You can configure in-app referrals with unique, trackable links sharable across social media, landing pages, emails
- PartnerStack is an all-in-one partner management tool with a partner portal, referral, and affiliate capabilities: “PartnerStack does what many PRMs don’t, managing the entire partner funnel from recruitment and application, resource management, referral tracking, and critically, referral payouts. For some reason, most PRMs don’t handle one or more of these parts, so you have to end up piecing together your own solution.”
Cons:
- No free trial, and you have to talk to sales for pricing
- Partner discovery tools — for vendors to search for partners — is a new feature that hasn’t been fully rolled out yet.
- Limited information on Marketplace partners off-the-bat, as PartnerStack recently gated its marketplace (partners must complete an application to get into it)
Respona (software)
What it is: Respona is an affiliate recruitment platform that helps you find new top-performing partners at scale.
Who trusts it: ClicData, Fyle, Sked
Pricing: 3 pricing plans
- 14-day free trial
- Starter – $197/month, 3 email accounts, 5k credits/month
- Unlimited – $399/month, unlimited email accounts, 600k credits/year
Pros:
- Customers get a customized onboarding session
- Plug-and-play outreach templates
- Content syndication
- Finds backlink opportunities in product review and listicle blogs
- Tracks competitor mentions
- Includes digital PR, like podcasts
- Keyword search and comparison through Google, Ahrefs, Apple podcasts, .csv import
- Can reply to emails from your inbox or the tool
- Free trial
Cons:
- Small team, 11 – 50 according to Crunchbase, so potentially limited support capacity
- Highly focused on link-building rather than cross-selling or referrals
- Not highly focused on SaaS
- Several reviews mention advanced operators and layout to be a bit confusing, even with the free onboarding session
- Contact info is not always up-to-date
- The Google scraper sometimes finds irrelevant results
- Limited SEO functionality: “I feel there’s scope for improvement in the SEO metrics. A more in-depth and detailed report would be nice. Right now, you have your basic domain authority, traffic, and spam score.”
- Email verification can be slow, especially for bigger email campaigns
Grovia by Acceleration Partners (software and services)
What it is: Grovia by Acceleration Partners combines software and services to accelerate partner discovery, recruitment, and revenue activation.
Who trusts it: Gorgias, HLTH Code, Ledger
Pros:
- Automates the process of recruiting affiliates, publishers, and influencers by finding bloggers, content creators, and publishers with ready-to-buy audiences
- Up-to-date partner contact information, including monthly page views and domain score
- Can filter potential partners by content and page monetization
- Can segment into groups for personalized campaigns and share outreach lists with team members
- Can personalize every message and track open and click rates
- Integrates with your email inbox
- Can track prospective partner pipelines (Kanban-esque board)
- Can leverage their full-service recruitment service that pairs businesses with our team of certified partner developers for scalable partner outreach and onboarding services
Cons:
- Pricing is unclear
- Acquired just last year, so there may be hiccups integrating into Acceleration Partners’ other services
- Unclear what’s behind their “proprietary partner discovery engine”
- No reviews on common review websites (G2, TrustRadius, Capterra, ProductHunt)
Power Your Partner Program With the Best Partnership Management Software and Solutions
Building a partner-focused tech stack with the partner management tools we’ve explored can streamline your partners’ experience, open the door to new opportunities, get your company in front of new audiences — and ultimately, give you more time to spend developing strategic partnerships that boost your bottom line.
And if you’re looking for partner tech stack advice for your specific needs, schedule some time with me. I’ve worked in B2B partnerships and operations for years and helped develop and streamline partner program strategies and partner management tech stacks for multiple tech startups.
