In today's fast-changing business software market, online reviews continue to play an important role.Our “2023 State of B2B Software Reviews” study explores the importance of reviews today. Most buyers trust what their peers say on… Continue Reading
Intro Today’s guest is Shannon Howard, the Director of Customer & Content Marketing at Intellum. Shannon is a 2x Top100 CMA winner. She covers the intersection of customer marketing, customer education, and content marketing. She's… Continue Reading
If you’re wondering, “can you see who visits your website? ”, you’re not alone. Only 3% of visitors fill out a form to "self-identify" on a website. There will be many cases in which you… Continue Reading
As any B2B marketer, I'm always looking for ways to get a leg up in my career by finding what's working now and what could be the next best thing. Identifying the best AI marketing… Continue Reading
Buyers increasingly rely on customer reviews. These reviews are crucial, not just for boosting credibility but also for shaping the purchasing decisions of potential clients. Yet every marketer tasked with review generation inevitably struggles to… Continue Reading
Ever wonder who’s browsing your website? With only 3% of website visitors estimated to fill out a form, you're in the dark about the 97% of visitors browsing your site. Website visitor identification software draws… Continue Reading
The annual G2 Best Software Awards are here again, showcasing the software solutions that bubble to the top. These awards stand as a guide for identifying the cream of the crop in software solutions. The… Continue Reading
You probably know that "B2B" means Business-to-Business. But do you know what it really means to be a B2B business, and the nuances of B2B with B2C (Business-to-Consumer), B2G (Business-to-Government), and even B2B2C (Business-to-Business-to-Consumer). This… Continue Reading
If you’re wondering how B2B SaaS can fuel business growth, you’re in the right place. This guide covers the core benefits and strategic importance of B2B SaaS solutions, providing you with the knowledge to select… Continue Reading
Choosing the right buyer intent tools can be critical to your B2B marketing and sales success. This article rounds up the top 10 buyer intent data tools for 2024, each included for its ability to… Continue Reading
After leveraging online reviews in your B2B Marketing and Sales, comes what's arguably the hardest part: how do you measure the ROI reviews? This post is a how-to guide on measuring the value of online… Continue Reading
After learning why online reviews matter in B2B SaaS and where buyers go for online reviews, the hard part comes: How do you generate reviews? This post introduces the strategy for generating online reviews in… Continue Reading
After learning online reviews strategy in B2B SaaS, it's time to get down to business and generate reviews. This post introduces the tactics for generating online reviews in B2B SaaS and examples of how other… Continue Reading
With so many digital distractions, having the right apps can boost productivity. So how can the best productivity tools save you time in your job? I’ve cut through the clutter to bring you what I've… Continue Reading
In the grind for growth in difficult macroeconomic times, effective lead generation tools are not just nice to have; they’re critical.In this article, I've curated my top picks for the best lead generation software to… Continue Reading
![63 Online Review Stats: B2B and B2C [2023]](https://b2bsaasreviews.com/wp-content/uploads/2023/10/banner-63-1024x574.png)
Do me a favor and quickly search “online review stats”. Here’s what you might find: A few good results, but most of the stuff you see would link back to studies done years ago. Unfortunately, like… Continue Reading
Product-Led Growth (PLG) and Partner-Led Growth (also PLG?) are typically viewed as distinct approaches but complement each other. Data from PeerSignal.org and PartnerStack reveal an intriguing intersection where these strategies coexist and enhance each other's strengths. … Continue Reading
Intro I am delighted to introduce Ari Hoffman, the Vice President of Customer Marketing & Advocacy at Influitive, as our next guest on "Views On Reviews." Ari's impressive customer advocacy and marketing (CMA) career and his… Continue Reading
B2B SaaS partnerships have grown at an astronomical clip. So fast that McKinsey predicts the ecosystem business model will eventually represent a whopping $60 trillion — 30% of the total global economy — by 2025.… Continue Reading
You notice your team needs a software solution to scale and do your tasks more efficiently. What’s the first thing you do?I bet you consult customer reviews from the top software review sites — like 84%… Continue Reading
For B2B software companies targeting small business and mid-market buyers alike, Gartner Digital Markets offers tons of value. From user reviews to intent data, the network's suite of services can drive results throughout the customer… Continue Reading
In today's changing consumer buying world, online reviews have become a pivotal source of information for potential buyers, often holding more sway than the most compelling marketing narratives. Our 2023 State of B2C Online Reviews survey… Continue Reading
As companies work hard to connect with their target audience, marketers must understand the nuances of buyer behaviour and preferences - especially regarding what they look for when making considered purchase decisions. One significant factor is… Continue Reading
While many B2B software review sites mainly serve the North American market, OMR Reviews has a different focus. It's geared toward the DACH (Germany, Austria, and Switzerland - the countries in Europe with German-speaking majorities)… Continue Reading
While a handful of B2B software review sites focus on enterprise products, few offer the hands-on buying guidance that SoftwareReviews does. The site's software selection advice for buyers and demand generation options for vendors make… Continue Reading
Trustpilot might not be at the top of most B2B marketers' lists. As a consumer review site, it covers much more than just software, and its content leans more B2C than B2B. Yet the site… Continue Reading
For enterprise SaaS vendors, it's especially important to choose software review sites carefully. While plenty of technology and software sites appeal to small business and mid-market buyers, far fewer are designed for enterprise buyers.So should… Continue Reading
As a B2B software vendor, you likely rely on Gartner for industry analysis and expert research. So how can the Gartner Peer Insights user reviews and community forums benefit your business?In this Gartner Peer Insights… Continue Reading
For B2B decision makers, reading user reviews is a critical part of the buying process. Nearly 90% of those who check reviews use them "often" or "always"*. Among the many review site options, should GetApp… Continue Reading
For B2B SaaS vendors, user reviews can be crucial for new customer acquisition. With its research and advisory features, Software Advice is ideal for B2B companies with buyers who check reviews and seek 1-on-1 consultation… Continue Reading
Nearly 90% of B2B decision makers who read user reviews when buying business software do so either “often” or “always”*. That means review sites are critical for software vendors. But with so many options, why… Continue Reading
As a B2B SaaS vendor, you have access to at least a dozen different software review sites to market your product and collect customer feedback. So what gives TrustRadius an edge, and why should it… Continue Reading
B2B SaaS buyers need reassurance that they’re making the right purchasing decision. After all, there’s usually not just an individual behind the software purchase but a team, department, and a whole company relying on the… Continue Reading
Views on Reviews is a series of interviews with B2B SaaS professionals who provide a real-world perspective on what it’s like working on reviews. The sixteenth interview is with Vinay Bhagat, Founder and CEO of… Continue Reading
You might have the best product in the world, but if there’s no one to vouch for it you could be leaving money on the table. Today’s consumers are savvy and actively seek out reviews… Continue Reading
As a seller, there are many benefits of online reviews for your business. Having ratings and customer feedback showcased on review sites, your website, and sales and marketing materials can boost buyer trust in your… Continue Reading
Views on Reviews is a series of interviews with B2B SaaS professionals who provide a real-world perspective on what it’s like working on reviews. The fifteenth interview is with Mary Green, Leader of the CMAweekly… Continue Reading
Directories, also known as review sites, are an important source of information for buyers.In fact, 86% of software buyers use peer review sites when buying software.However, when it comes to growth marketing, directories can often be a marketer’s… Continue Reading
For B2B service providers, review sites offer invaluable social proof. When you're leading the buying team, sites with reliable vendor reviews tell you which companies to partner with and which to avoid.So which review sites… Continue Reading
You might already have your product or service listed in an app marketplace like the Salesforce AppExchange, Shopify App Store, or Google Workspace Marketplace.And as you know, adding your offering to these best-in-class app marketplaces… Continue Reading
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