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Ari Hoffman is the VP of Customer Marketing and Advocacy at Influitive. He is a seasoned veteran and trusted advisor for customer-centric businesses, primarily in the enterprise SaaS industry. A TOP25 Influencer in Customer Marketing & Advocacy and a Top 50 Customer Success Influencer, he’s led CMA at MindTouch, Coveo, Base, and Influitive. He’s also a CMA Exchange Vision Board Member, Chairperson for the Customer Marketing Summit, and a Board Advisor for the Customer Success and Insights MBA Program at the University of San Francisco School of Management.

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