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About B2B SaaS Reviews

B2B SaaS Reviews is a free resource for Customer Marketers, Founders, and business software professionals in various roles to learn the best practices, processes, and tools to help business software companies get the most from user reviews.

Stats on reviews in B2B SaaS

B2B software buyers use peer review sites when buying software - 2021 G2 Software Buyer Behavior Report
B2B software buyers who use reviews share them with at least one other person - TrustRadius's The 2021 B2B Buying Disconnect
Social proof in the form of reviews proved to be the most powerful behavioural bias on shoppers’ brand preferences - Decoding Decisions by Think With Google
Reviews on G2, TrustRadius, and Gartner review sites alone

WHY B2B Saas REVIEWS?

Help B2B SaaS buyers and vendors get more from user reviews.

Making B2B SaaS purchase decisions is hard. User reviews from peers help make it easier.

The grand vision for this site is to help get reviews into every B2B SaaS purchase in a way that helps both the buyer and the seller. 

The mission is to create a trusted source of information that complements the business software review sites like G2, TrustRadius, and others to educate B2B SaaS professionals on reviews in the B2B SaaS buying process.

Contributors to B2B SaaS Reviews

Here’s a list of the many business software professionals who contribute their expertise to B2B SaaS Reviews in order to make the content trustworthy and authoritative:

Authors List

Our History

  1. July 2021
    Decide to start a site on B2B SaaS Reviews! 😃
  2. August-September 2021
    Re-learn / learn the bare minimum to launch a site on WordPress 😅
  3. October 2021
    Realize it will take months to make this site with a day job and a newborn 😰
  4. March 2022
    Finally, launch B2B SaaS Reviews 🥳
  5. April 2023
    Hard at work making helpful content for all visitors to B2B SaaS Reviews 👨‍💻

Who is B2B SaaS Reviews for?

From one SaaS professional to another

The blog is intended primarily for B2B SaaS professionals looking at reviews from the point of view of the vendor. In other words, for those who are looking to grow a company through reviews.

B2B SaaS Reviews is made by a B2B SaaS professional in a go-to-market role for B2B SaaS professionals in go-to-market roles.

The site aims to help every visitor from a SaaS company get more from reviews.

How B2B SaaS Reviews came to be

In my first job in B2B SaaS, I saw firsthand the power of trusted third-party information sources for business software buyers. 👀

It was 2012, and I was an SDR at Eloqua. The best inbound leads would come from Software Advice, a third-party review site that provides software recommendations based on 1-on-1 phone consultations with buyers. The next best leads were those who downloaded Gartner’s Magic Quadrant for Marketing Automation, which had Eloqua ranked as the #1 vendor in their review. I quickly learned that buyers trusted a third-party – Software Advice and Gartner, in this case – a lot more than me / the vendor (Eloqua). 💡

When I worked for Influitive, I learned that buyers trust their peers, arguably even more than analysts, and these peers help vendors generate reviews, references, and referrals.  ⭐

I’m currently the Director of Demand Generation at PartnerStack, rated the #1 platform for partner management and affiliate marketing by G2 in their Fall 2021 Grid® Reports. 🤝

Unlike many SaaS professionals, I value my post-secondary education. I learned a lot about Marketing during my time in university (Bachelor of Commerce degree in Marketing Management and a Master of International Business). I was fortunate enough to go on two international exchange experiences – at Copenhagen Business School and Bocconi University (Milan) –  to broaden my horizons and see how big and connected our world is today. Creating B2B SaaS Reviews is one small way to have global reach with B2B SaaS professionals interested in reviews. 🌎

My current passion is the intersection of six areas of my professional experience 📈: 

  • Software user reviews
  • The B2B buying process
  • Customer Marketing & Advocacy in B2B SaaS 
  • Demand generation in B2B SaaS
  • Affiliate marketing in B2B SaaS
  • B2B SaaS go-to-market solutions, i.e. software and services that help B2B SaaS companies grow 

If you’re in B2B SaaS, I hope you find this website helpful. 🤞

You can reach me on LinkedIn at linkedin.com/in/joekevens or by email:  joe@b2bsaasreviews.com. 👋 

Clara, B2B SaaS Reviews's Chief Inspiration Officer 😊

On a personal note

Motivation to make B2B SaaS Reviews

In May 2021, I became a father, which has been an inspiration to chase one of my professional dreams: starting something of my own (i.e. this site).

Here’s Clara, with a few SaaS touches in there for good measure. 

Looking for more stats on online reviews in B2B and B2C?

See our post, 64 Online Review Stats: B2B and B2C [2023]
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