Learn how to grow your software business with user reviews 🤩

Marketers, business leaders, and software professionals generally understand the vital role of online reviews in purchase decisions. However, a gap exists for many business software vendors who need help to engage effectively with these reviews.

B2BSaaSReviews.com aims to close that gap. Rather than being another site for collecting reviews, it offers an impartial ‘review of the review sites’ along with how-to guides, interviews with experts, a balanced critique of the benefits and limitations of reviews, and a curated selection of solutions related to software reviews.

This information will help vendors gather, manage, and leverage user reviews efficiently and align more closely with the expectations of software buyers. 

Want to join us? Start here.

Join your peers who subscribe for tips, strategies, and resources to manage and improve your online reputation with business software reviews.

Attention B2B SaaS

This site is for you 🫵

In this challenging market, you must align your B2B software company with how your buyers buy.

The majority of buyers want to go with the tried-and-true solution. They’re overwhelmed by the complexity and risk of a business software purchase decision.

So they turn to their peers for help. Vendors who harness the power of the customer’s voice in reviews provide the peer input that their buyers seek.

B2B SaaS Reviews is not just another online reviews site. It’s a free resource that will help you learn how to grow your business with reviews.

Get the information you need to know in order to grow your software business with reviews 📈

Learn the why, the where, and the how of B2B software reviews to help grow your B2B software business.

Question-circle
50+ SOURCES

Why Online Reviews Matter

Start with why: "Why Do User Reviews Matter in B2B Software?" is an 8,000+ word answer to why reviews are one of the most important sources of information for today's B2B software buyer.

Why B2B Software Reviews?

User reviews are now an integral part of the buying process. Get a deep understanding of how the buyer’s journey has evolved to where it is in 2024 and the many reasons why reviews matter so much.

⭐  The road to reviews: changes in the B2B buying process 🛣️

⭐  The complexity of B2B SaaS purchases: from a linear path to a series of loops ➰

⭐  Why buyers love reviews:  a trusted source of information ✅

Position
25+ SOURCES

Where To Get Online Reviews

After learning why reviews matter in business software, get the guide to the 10 Best Software Review Sites.

10 Best Software Review Sites

You can find the voice of the customer in many places online. Go on a guided journey through G2, TrustRadius, Capterra, Software Advice, GetApp, Gartner Peer Insights, PeerSpot, and beyond.

⭐  Distribution of reviews by site: comparing B2C vs. B2B ⚖️

⭐  B2B SaaS Review sites explained: 10 sites to know 🧐

⭐  How to determine which review sites matter most to you 📍

Bulb#1
11 QUESTIONS

Online Reviews Strategy

Once you understand why reviews matter and where your buyers find reviews, learn about online reviews strategy in Online Reviews Strategy: 11 Questions To Ask On How To Get More Reviews In B2B Software

Online Reviews Strategy: 11 Questions To Ask On How To Get More Reviews In B2B Software

Which team will own review generation: customer marketing, demand generation, product marketing, or customer success? Who will you ask for a review: all users or happy ones? Will you offer incentives to reviewers? These are some of the key questions you must answer to set an online review strategy for your B2B SaaS business.

⭐  Review generation strategy: 11 questions to ask yourself, such as whether to ask all or some of your users for a review. 🤔

Mail
12+ TACTICS

Online Reviews Tactics

Once you've answered the key questions to set your online reviews strategy, it’s time to get down to business and generate reviews. How To Generate Online Reviews: Tactics To Get More Reviews In B2B Software

How To Generate Online Reviews: Tactics To Get More Reviews In B2B Software

Don’t leave your online reviews  to chance with organic reviewers.  Learn the tactics for generating online reviews in B2B SaaS and examples of how other business software companies have done it.

⭐  Review generation tactics: 12+ tactics and 16+ real-world examples for you to replicate. 🛠️

Tools
60+ EXAMPLES

Leveraging Online Reviews

After generating online reviews, here comes the fun part: how do you leverage online reviews in your B2B marketing and sales? Learn how in, How To Leverage Online Reviews In B2B Marketing and Sales.

How To Leverage Online Reviews In B2B Marketing and Sales

Once you’ve done the hard part – getting reviews from your users and perhaps your company in a top spot on a review site – then comes the fun part: seeing which buyers are looking at your reviews and sharing your customers’ voice and success internally and externally.

⭐  How to leverage your B2B software reviews: 8+ use cases to implement, from review site badges to buyer intent, with 60+ examples to inspire. 📢

Calculator
6+ METHODS

Measuring Online Reviews

After leveraging online reviews in your B2B Marketing and Sales, comes what’s arguably the hardest part: how do you measure the ROI reviews? Learn how in, How to Measure the Impact and ROI of Online Reviews in B2B Software.

How to Measure the Impact and ROI of Online Reviews in B2B Software

Measuring the ROI of reviews can be challenging because reviews offer vendors value in many ways. However, there are ways you can measure the impact of online reviews to demonstrate its ROI.

⭐  How to measure the impact and ROI of B2B software reviews: 6+ ways to show the impact of your reviews. 📈

Gain insight and best practices from the best in the biz 🌟

Learn how your peers are helping grow software businesses through reviews in the interview series, Views on Reviews.

B2B SaaS Reviews Joe Kevens Image
Hey there! 👋 I'm Joe,
A B2B SaaS

I’m the Editor-In-Chief of B2B SaaS Reviews. 

I’m also the Director of Demand Generation at PartnerStack, the #1 partnerships platform for SaaS companies.

I’ve also worked for Influitive, LevelJump (Salesforce), and Eloqua (Oracle).

I research, write, and edit B2B SaaS Reviews content.

So why listen to me?

I’m not the foremost expert on user reviews.

However, I have the right mix of experience, knowledge, skills, and connections to create a needed information resource to enable business software companies to grow their business through reviews.

Here's why I think I can help you grow your SaaS business through reviews 💪

⭐ I’ve done the work: I’ve been getting, leveraging, and measuring reviews for years at business software companies like PartnerStack, LevelJump, and Influitive. 

⭐ I’ve worked on all parts of reviews: I’ve generated reviews, made content from reviews (video testimonials, case studies, etc.), leveraged reviews and review site accomplishments for demand gen, and I’ve measured the impact of reviews on the business.  

⭐ I’ve seen the impact on different functions: I’ve seen first-hand how reviews impact Demand Generation, Sales, Business Development, Customer Success, and even Partnerships, as reviews are rising in app marketplaces like the Salesforce AppExchange and the HubSpot App Marketplace.

⭐ I’ve done the research: I’ve thoroughly researched how business software companies approach user reviews.

⭐ I’ve interviewed the subject matter experts: I’m far from being the foremost expert on reviews in business software, so I interview review experts and authorities to fill in the knowledge gaps.

⭐ I’m a long-time student of Marketing: I’ve studied marketing since college and decided to focus on reviews as my area of subject matter expertise because I believe it’s one of the strongest driving forces behind how today’s business software buyer makes purchase decisions.

⭐ I’ve done the training: I’ve worked at Influitive, the category creator of customer advocacy, where I learned review best practices.

⭐ I’m a neutral third party on review sites: I “review the review sites” as a neutral third party to help you navigate where to get reviews and how to prioritize your resources on them.

⭐ I’m focused on reviews: Unlike blogs, podcasts, and communities that focus on everything related to a specific function like Customer Marketing & Advocacy or Demand Generation, the B2B SaaS Reviews site is laser-focused on one topic, online reviews, which means we’ll likely go deeper on the subject here than elsewhere.

⭐ I’ve accomplished success with reviews: I’ve helped PartnerStack achieve market leadership status by getting online reviews to go from 9th place to 1st place in their primary category on their business’s most important review site, which now influences 40% of the company’s revenue. 

Trust in a reviews expert ✅

Sales development expert, David Dulany, saying Joe Kevens is the authority on software reviews
"Joe Kevens...is the absolute guru of B2B SaaS reviews" ...is not something I would ever say about myself, but that's how David said it. Let's just say, I know a thing or two about reviews, especially in business software.
star

Want the latest insights from B2B SaaS Reviews?

Sign up for a bi-weekly newsletter with tips on reviews and review sites. One-click access with any email address. Completely free. Don't miss out on content that will help you get more from reviews 🤩

Arrow-up