You might already have your product or service listed in an app marketplace like the Salesforce AppExchange, Shopify App Store, or Google Workspace Marketplace.And as you know, adding your offering to these best-in-class app marketplaces… Continue Reading
Trying to target a pool of B2B buyers with huge budgets and pre-committed cloud spend?Good news: we’ve found them. They’re using hyperscaler marketplaces like AWS, GCP, and Azure.Hyperscaler cloud marketplaces are a gold mine for… Continue Reading
In B2B SaaS, few companies respond to reviews. According to a survey by G2, 86% of B2B software buyers make their buying decision based on user reviews on third-party platforms. B2B software vendors have learned that getting reviews… Continue Reading
B2B buyers across the board reference checking review sites as their first step after identifying a need for making purchase decisions. In fact, nearly 3 in 4 SaaS buyers use social proof when evaluating software to buy… Continue Reading
As a software vendor, you need to know where your buyers go to read reviews on your software. And as a software buyer, you need to know where to turn for software reviews. This post… Continue Reading
Views on Reviews is a series of interviews with B2B SaaS professionals who provide a real-world perspective on what it’s like working on reviews. The fourteenth interview is with Leslie Barrett, Director of Customer Marketing… Continue Reading
Views on Reviews is a series of interviews with B2B SaaS professionals who provide a real-world perspective on what it’s like working on reviews. The thirteenth interview is with Andrew Sevillia, an Advisory Board Member… Continue Reading
Views on Reviews is a series of interviews with B2B SaaS professionals who provide a real-world perspective on what it’s like working on reviews. The twelfth interview is with Natalie Marcotullio, Head of Growth and… Continue Reading
Marketers have bombarded potential buyers with messaging for a very long time. What’s changed in recent times is that buyers have more access to the trusted voice of their peers. In B2B SaaS, the rise… Continue Reading
Views on Reviews is a series of interviews with B2B SaaS professionals who provide a real-world perspective on what it’s like working on reviews. The eleventh interview is with Alison Bukowski, Senior Director, Customer &… Continue Reading
I've had the chance to have ten Views on Reviews interviews. B2B SaaS practitioners in Customer Marketing, Customer Success, Demand Gen, Community, and the C-Suite have shared their thoughts and recommendations on the matter of reviews.… Continue Reading
After generating online reviews, here comes the fun part: how do you leverage online reviews in your B2B marketing and sales? This post is a how-to guide on reviews for vendors in B2B SaaS with… Continue Reading
Views on Reviews is a new series of interviews with B2B SaaS professionals who will provide a real-world perspective on what it’s like working on reviews. My tenth interview is with Scott K. Wilder, VP:… Continue Reading
B2B SaaS buyers are increasingly turning to app marketplaces. As vendors set up app marketplaces to meet this demand, roughly 30% use reviews as social proof on app marketplace listings to encourage more app installs.… Continue Reading
B2B SaaS buyers are increasingly turning to app marketplaces. As vendors set up app marketplaces to meet this demand, roughly 30% use reviews as social proof on app marketplace listings to encourage more app installs.… Continue Reading
Views on Reviews is a new series of interviews with B2B SaaS professionals who will provide a real-world perspective on what it’s like working on reviews. My ninth interview is with Nick Bennett, Director of… Continue Reading
Views on Reviews is a new series of interviews with B2B SaaS professionals who will provide a real-world perspective on what it’s like working on reviews. My eighth interview is with Dev Basu, CEO of… Continue Reading
G2 is working with partners on integrations to extend the functionality of its marketplace to help buyers find and buy the right software. The latest integration is with Chili Piper to optimize G2 product profiles… Continue Reading
G2.com is the “world’s largest and most trusted tech marketplace where people can discover, review, and manage software.” It is arguably the most popular business software review site, with over 1.8 million user reviews on… Continue Reading
SaaStr Annual is one of the biggest events in SaaS. Over 10,000 Cloud and SaaS Founders, VCs, and Execs meet for 3 days to participate in 100s of workshops and 1000s of Mentoring sessions— “all… Continue Reading
Views on Reviews is a new series of interviews with B2B SaaS professionals who will provide a real-world perspective on what it's like working on reviews. My seventh interview is with Tara Robertson, Senior Manager,… Continue Reading
Views on Reviews is a new series of interviews with B2B SaaS professionals who will provide a real-world perspective on what it's like working on reviews. My sixth interview is with Anna Nørager Deigaard, Senior… Continue Reading
Views on Reviews is a new series of interviews with B2B SaaS professionals who will provide a real-world perspective on what it's like working on reviews. My fifth interview is with Sam Shepler, Founder and… Continue Reading
Views on Reviews is a new series of interviews with B2B SaaS professionals who will provide a real-world perspective on what it's like working on reviews. My fourth interview is with Dan Kalmar, Managing Director… Continue Reading
Views on Reviews is a new series of interviews with B2B SaaS professionals who will provide a real-world perspective on what it's like working on reviews. My third interview is with Bianca Del Vecchio, Customer… Continue Reading
Views on Reviews is a new series of interviews with B2B SaaS professionals who will provide a real-world perspective on what it's like working on reviews. My second interview is with Melody Leatherbury, Customer Marketing… Continue Reading
Welcome to Views on Reviews, a new series of interviews with B2B SaaS professionals who will provide a real-world perspective on what it's like working on reviews. My first interview is with Leona Leong, VP… Continue Reading
There continues to be a transformative shift in how B2B software purchase decisions are made. As the number of B2B software products continues to rise rapidly, so has the information on these products. While today’s… Continue Reading
Practically every B2B SaaS company asks for reviews. That means you need to write a review request message to your users. Rather than start from scratch, leverage the templates referenced in this post and tailor… Continue Reading
The annual Forrester B2B Summit is a popular conference for senior B2B professionals at medium-sized businesses and enterprises, many of which are in software. Research-rich presentations by Forrester analysts attract many decision-makers who take what… Continue Reading
B2B SaaS companies are increasingly investing in affiliate marketing partner programs. In this post, we’ll go through examples of the vendor pages that promote their own affiliate programs, and show how reviews could be woven… Continue Reading
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