G2 Deals

G2 Deals
G2's software marketplace with discounted offers. Save on business software with G2 Deals.
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Published: January 19, 2024

What is G2 Deals?

Think about G2 Deals, a feature on G2’s platform, enabling businesses to advertise exclusive software deals.

This service increases visibility among buyers actively researching products or categories on G2, a trusted software marketplace. Deals are promoted on product profiles, category pages, and a dedicated G2 Deals page, with sorting options like popularity, satisfaction, discount, and alphabetical order. Requirements for deals include exclusivity for G2 buyers, a custom landing page for claiming offers, self-service functionality, and G2-branded conversion tracking.

The process involves creating a deal, submitting it for approval, and managing it through G2’s platform.

G2 Deals Demo Video

Who is G2 Deals best suited for?

G2 Deals is ideal for businesses offering software products and services that seek to increase visibility and sales.

It’s best suited for companies willing to create exclusive, discounted offers for G2’s audience, capable of managing self-service deals via a custom landing page, and interested in leveraging G2’s high-traffic platform.

These businesses should be equipped to handle the requirements of G2 Deals, including exclusive offers, custom landing page creation, and compliance with G2’s tracking and conversion methods.

Notable Features

The G2 Deals documentation provides comprehensive guidance on advertising exclusive software deals on G2’s platform. Key points include:

  • Deal Placement: Deals are promoted on product profiles, category pages, and the G2 Deals page, with custom landing pages for offers.
  • Deal Requirements: Deals must offer exclusive discounts to G2 buyers, direct to a custom landing page, be self-service, and include G2’s conversion tracking methods.
  • Creating and Submitting Deals: Deals need approval from G2, requiring a custom landing page and deal details submission.
  • Deal Management: Active deals can be modified, and inactive ones reactivated, with only one active deal allowed at a time.
  • Analytics and Reporting: G2 provides conversion metrics, tracking users who claim offers and complete purchases.
  • Postback Tracking Implementation: Detailed instructions for implementing postback tracking via GET requests or affiliate marketing platforms.

Learn More About G2 Deals

Want to learn about G2 Deals?
Learn more on their site.

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Author

  • Joe Kevens

    I'm the Founder and Editor-In-Chief of B2B SaaS Reviews. I'm also the Director of Demand Generation at PartnerStack, the #1 platform purpose-built for partner management and affiliate marketing in B2B SaaS. Before PartnerStack, I worked for other go-to-market B2B SaaS companies: Influitive (Advocate Marketing designed to generate more reviews, references, and referrals), LevelJump (Sales Enablement) (acquired by Salesforce) and Eloqua (Marketing Automation) (acquired by Oracle).

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