Our Software Review Methodology

At B2B SaaS Reviews, our goal with software reviews and product roundups is to make finding, evaluating, and buying B2B SaaS software easier for our readers.

We aim to cut through the clutter of “marketese” and provide clear, actionable insights on the best software solutions for your business.

We understand the challenges buyers face in navigating the overwhelming number of go-to-market software options, and we strive to offer concise, informative reviews that lead to informed purchase decision-making.

What Makes Us A Trusted Authority On Software?

Joe Kevens, a seasoned industry veteran with 15 years of experience in marketing and sales roles across various sectors such as MarTech, Sales Enablement, and Partnerships Tech, leads our reviews. Our reviews focus on go-to-market software for marketing, sales, and partnerships professionals.

Alongside Joe, our collective of writers, all seasoned professionals in the B2B SaaS industry, leverage their experience to bring you reliable, peer-sourced software reviews and roundups.

We are committed to helping businesses find the right go-to-market SaaS solutions to drive success, offering insights that are not only informative but actionable.

How We Evaluate And Test Software

With decades of combined experience in go-to-market strategies for business software companies, our team is well-qualified to assess the vast landscape of SaaS offerings.

Here’s how we do it:

Leveraging firsthand experience: Our reviews are grounded in our team’s extensive use and hands-on software testing.
Expert buyer perspective: We approach each review with the critical eye of an expert buyer, assessing software from a practical, real-world application standpoint.
Comprehensive research: Our process includes examining vendor websites, analyzing third-party reviews, watching product demos, and engaging with free trials to gain a thorough understanding of each software solution.
Concise shortlists: We distill our findings into concise shortlists, offering buyers manageable software options for consideration.
Cutting through the noise: We focus on providing the essential information needed to make a purchase decision, including straightforward pros and cons, key features, unique selling points, pricing details, and a summary of third-party reviews and software integrations.

Explore Our GTM SaaS Product, Agency and Course Reviews

For detailed analyses of the latest in go-to-market software products, agencies, and courses, including our concise solution summaries and expertly curated shortlists, visit our Marketplace and Blog (look for the posts tagged “Best Software Lists.”)