Menu

HubSpot Marketing Hub

HubSpot Marketing Hub
HubSpot Marketing Hub
4.4
We help companies build remarkable customer experiences with a CRM platform that’s designed for scale. Automate inbound marketing, sales, and CRM.
Learn More

B2B SaaS Reviews reviewers select and review products independently.
We may earn commissions if you buy through affiliate links, which help support our testing.

 

Published: January 19, 2024

What is HubSpot Marketing Hub?

Imagine a marketing platform where you can drive revenue, manage your contacts and campaigns efficiently, and utilize powerful reporting tools to measure the success of your efforts.

HubSpot’s Marketing Hub offers this in a user-friendly interface. Whether connecting with leads via email, landing pages, forms or automating and scaling your marketing operations, this software integrates everything on one platform.

With HubSpot, you can expect a combination of revenue generation, contact management, and optimization tools suitable for any business size.

HubSpot Marketing Hub Demo Video

Who is HubSpot Marketing Hub best suited for?

HubSpot is best suited for businesses of various sizes seeking to enhance their marketing, sales, and customer service processes. It’s ideal for companies aiming to integrate these functions into a single platform for better coordination and efficiency. Small to medium-sized businesses looking to scale, as well as larger enterprises seeking a unified solution for customer relationship management, will find value in its comprehensive toolset. HubSpot’s flexibility and scalability make it a strong choice for a wide range of industries and business needs.

HubSpot’s Marketing Hub is well-suited for businesses of all sizes seeking to manage and optimize their marketing efforts. It’s particularly beneficial for those looking to integrate various marketing tools into one platform, automate marketing processes, manage contacts and campaigns, and leverage advanced reporting to measure their success. The software’s user-friendly interface makes it accessible for both small businesses and larger enterprises aiming to enhance their marketing strategies.

Use Cases

HubSpot offers six main hubs:

  1. Marketing Hub: Automates marketing processes, focusing on lead generation, marketing automation, and analytics.
  2. Sales Hub: Enhances sales processes with advanced CRM features, meeting scheduling, and quote management.
  3. Service Hub: Customer service software that helps in ticketing, gathering customer feedback, and creating knowledge bases.
  4. CMS Hub: A content management system offering a drag-and-drop editor, SEO recommendations, and customizable website themes.
  5. Operations Hub: Streamlines operations by syncing apps, curating data, and automating processes.
  6. Commerce Hub: B2B commerce software designed to streamline the opportunity-to-revenue process, including features for subscriptions, invoicing, and payment links.

Notable Features

HubSpot’s Marketing Software offers a range of notable features, including:

  1. Email Marketing: Craft and personalize email campaigns.
  2. SEO Tools: Optimize website content for search engines.
  3. Social Media Management: Schedule and publish content across social platforms.
  4. Landing Pages: Create web pages to capture leads.
  5. Marketing Automation: Automate repetitive tasks.
  6. Analytics and Reporting: Measure marketing performance with detailed reports.
  7. Lead Management: Track and nurture leads through the sales funnel.

HubSpot’s website visitor identification functionality includes:

  • Visitor Tracking: Monitors visitor interactions on your site. This includes which pages they visit, how long they stay on each page, and what content they interact with.
  • Behavior Analysis: Understands how visitors engage with content.
  • Journey Mapping: Traces the visitor’s path through the site.
  • Lead Conversion: Converts visitors into leads using gathered data.

HubSpot’s Free Chatbot Builder is a tool integrated with their Smart CRM platform that:

  • No Coding Required: Create chatbots easily without needing to code.
  • CRM Integration: Personalize chat responses using data from HubSpot’s CRM.
  • Automated Tasks: Automate lead qualification and customer support.
  • High Conversation Volume: Handle numerous conversations simultaneously.
  • Lead Generation: Assist in generating leads and booking meetings.
  • Customer Support: Provide immediate assistance to customers.
  • Customizable Templates: Offers various templates for different chatbot needs.
  • Email Campaign Integration: Sync chatbots with email marketing efforts.

Price

HubSpot’s Marketing Software offers several pricing tiers:

  1. Free: Basic features with no cost.
  2. Starter: Begins at $18/month, offering additional features like email health insights and no HubSpot branding.
  3. Professional: Starts at $800/month, includes campaign management, SEO, social media, and custom reporting.
  4. Enterprise: Begins at $3,600/month, adding advanced features like predictive lead scoring and customer journey analytics.

Each tier is designed to scale with business growth, providing more sophisticated features at higher levels.

Customer Success Stories

Here are several customer success stories for HubSpot Marketing Hub:

  • Rakuten Advertising Case Study:
    • Achieved 25% increase in marketing-influenced revenue year-over-year.
    • Used HubSpot’s Marketing Hub, Service Hub, Operations Hub, and CMS Hub.
    • Improved operations included sorting complex contact data and refining nurture strategy.
    • Enhanced email personalization and reporting efficiency.
    • Achieved 100% adoption rate in marketing functions.
  • Kaplan Early Learning Company Case Study:
    • Consolidated 12 separate tools into one using HubSpot.
    • Achieved better data visibility and alignment between sales and marketing teams.
    • Created a revenue team to restructure sales and marketing approach.
    • Improved customer communication and experiences.
    • Enhanced attribution, helping sales see the value of marketing efforts.
    • HubSpot’s reporting and transparency viewed as game-changers for future development.

HubSpot Marketing Hub Reviews

Read the best HubSpot reviews by verified users here:

  •  25,000+ HubSpot reviews on G2 across its products:
    • HubSpot Marketing Hub reviews (10,679)
    • HubSpot Sales Hub reviews (11,019)
    • HubSpot Service Hub reviews (2,160)
    • HubSpot CMS Hub reviews (1,562)
    • HubSpot Academy reviews (624)
    • HubSpot Operations Hub reviews (403)
  • 7,000+ HubSpot reviews on TrustRadius across its products:
    • HubSpot Marketing Hub reviews (2,133)
    • HubSpot CRM reviews (4,453)
    • HubSpot Sales Hub reviews (501)
    • HubSpot Service Hub reviews (45)
    • HubSpot CMS Hub reviews (111)
    • HubSpot Academy reviews (91)
    • HubSpot Operations Hub reviews (39)

Note: review counts as of January 12th, 2024.

Frequently Asked Questions

What is HubSpot and what does it do?

HubSpot is an all-in-one marketing, sales, and customer service software that helps businesses attract, engage, and delight customers.

How much does HubSpot cost?

HubSpot offers various pricing plans starting from free to enterprise-level, depending on the features and scale of your business.

Is HubSpot suitable for small businesses?

Yes, HubSpot offers solutions for businesses of all sizes, including small businesses, with scalable features and pricing options.

Can HubSpot integrate with other software and platforms?

Yes, HubSpot integrates with over 1,500 apps in the HubSpot App Marketplace, including CRM systems, email marketing tools, social media platforms, and more.

Does HubSpot provide customer support and training?

Yes, HubSpot offers extensive customer support, including live chat, email, and phone support, as well as comprehensive training resources like webinars, courses, and a knowledge base.

Still have questions? Get in touch

Learn More About HubSpot Marketing Hub

Want to learn about HubSpot Marketing Hub?
Learn more on their site.

Visit HubSpot Marketing Hub

Alternatives

Author

  • Joe Kevens B2B SaaS Reviews

    I'm the Founder and Editor-In-Chief of B2B SaaS Reviews and the Director of Demand Generation at PartnerStack, the leading platform for partner management and affiliate marketing in B2B SaaS. My experience spans several notable B2B SaaS companies, including Influitive (Advocate Marketing), LevelJump (Sales Enablement, acquired by Salesforce), and Eloqua (Marketing Automation, acquired by Oracle). I hold a Bachelor of Commerce in Marketing Management from Toronto Metropolitan University and a Master of International Business from Queen's University, with academic exchanges at Copenhagen Business School and Bocconi University.

How would you rate this product summary?
1-Stars
1-Stars
2-Stars
2-Stars
3-Stars
3-Stars
4-Stars
4-Stars
5-Stars
5-Stars
Arrow-up