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Drift

4.4

The #DriftConversationCloud helps you have the right conversations with the right buyers at the right time. Engage customers with conversational marketing.

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Published: January 19, 2024

What is Drift?

Imagine a platform where every customer interaction is transformed into a personalized conversation.

Drift offers an AI-powered buyer engagement platform that focuses on creating personalized visitor experiences. It helps businesses identify visitor intent, engage in real-time conversations, and guide them effectively through the buying journey.

Drift integrates conversational marketing, sales, and service components, augmented with AI chatbots and analytics, to foster meaningful connections and improve overall efficiency in customer engagement.

Drift Demo Video

Who is Drift best suited for?

Drift suits businesses looking to enhance their customer engagement and sales processes online.

It’s ideal for companies of various sizes, from startups to large enterprises, keen on providing personalized customer experiences. Industries such as technology, financial services, healthcare, education, and others can benefit from Drift’s AI-driven conversational marketing and sales tools.

Businesses focusing on improving their online customer interactions, lead generation, and sales conversion rates will find Drift’s platform especially valuable.

Use Cases

Drift.com primarily focuses on three use cases:

Conversational Marketing: It helps generate high-quality leads by personalizing web experiences and enhancing marketing efficiency through real-time interactions and AI-powered chatbots.
Conversational Sales: The platform assists sales teams by jumpstarting conversations, engaging with target accounts effectively, and improving overall sales efficiency.
Conversational Service: Drift offers tools for automating customer support and providing conversational service, ensuring that customer interactions are seamless and responsive.

Notable Features

Drift.com offers several notable features, including:

AI-Powered Chatbots: Intelligent bots that engage visitors in real-time, qualifying leads and scheduling meetings.
Personalized Conversations: Customized chat experiences based on visitor behavior and data.
Real-Time Messaging: Enables instant communication with website visitors and customers.
Account-Based Marketing: Targeted engagement strategies for key accounts.
Analytics and Reporting: Insights into customer interactions and chatbot performance.
Integration Capabilities: Seamless integration with other marketing, sales, and CRM tools.

Price

Drift.com offers several pricing tiers:

Premium Plan: Aimed at small businesses, starting at $2,500/month billed annually. Features include live chat, meetings scheduling, custom chatbots, real-time notifications, and conversational landing pages.
Advanced Plan: Includes everything in the Premium plan, plus additional features like Fastlane, audiences, A/B testing, and Flex Routing. Pricing details are provided upon inquiry.
Enterprise Plan: Tailored for large-scale personalization and pipeline generation. Offers Workspaces, AI-powered chatbots, and custom role-based access controls. Pricing is customized based on specific needs.

Each tier includes various services and the option for additional add-ons. For more detailed information and to find the most suitable plan, visit Drift’s site and contact their Sales team.

Please note that software pricing is subject to change. It’s recommended to visit their site for pricing and contact them for more information.

Customer Success Stories

Here are several Drift customer success stories for:

Okta: Saw a 30% quarter-over-quarter increase in pipeline influenced in the first six quarters, 2x higher conversion rate from MQL to SQL with AI, and it became the fastest channel to convert MQL to pipeline.
SAP Concur: Realized $10M in attributed pipeline and became the second highest converting solution.
Unnamed Company: Reported $65 million in allocations from Drift leads in 18 months, 2x attainment of trade goals by Q4, and reduced time to revenue.

Drift Reviews

Read the best Drift reviews by verified users here:

Note: review counts as of January 13th, 2024.

Frequently Asked Questions

What is Drift?

Drift is a conversational marketing platform that helps businesses generate leads and engage with customers in real time.

How does Drift work?

Drift uses chatbots and live chat to engage website visitors, qualify leads, and provide personalized customer experiences.

Can Drift integrate with other tools?

Yes, Drift integrates with various CRM, marketing automation, and customer support tools to streamline workflows and enhance data synchronization.

Is Drift suitable for small businesses?

Yes, Drift offers plans and features tailored for businesses of all sizes, including small and medium-sized enterprises.

Does Drift provide analytics and reporting?

Yes, Drift provides detailed analytics and reporting features to track chat performance, lead generation, and customer engagement metrics.

Still have questions? Get in touch

Learn More About Drift

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Learn more on their site.

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Author

Joe Kevens

I'm the Founder and Editor-In-Chief of B2B SaaS Reviews and the Director of Demand Generation at PartnerStack, the leading platform for partner management and affiliate marketing in B2B SaaS. My experience spans several notable B2B SaaS companies, including Influitive (Advocate Marketing), LevelJump (Sales Enablement, acquired by Salesforce), and Eloqua (Marketing Automation, acquired by Oracle). I hold a Bachelor of Commerce in Marketing Management from Toronto Metropolitan University and a Master of International Business from Queen's University, with academic exchanges at Copenhagen Business School and Bocconi University.

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