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TechTarget

TechTarget
TechTarget
We help fuel your pipeline faster with real insights about real people. Offer B2B technology purchase intent data.
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Published: January 19, 2024

What is TechTarget?

Imagine a platform where technology professionals and decision-makers converge to gain comprehensive insights and guidance on their IT needs.

TechTarget offers a unique environment that combines rich, in-depth content and a vast community of experts. It’s a place where users can explore the latest trends, access detailed reviews, and find tailored solutions for their specific technology challenges.

With its focus on delivering high-quality, relevant information, TechTarget empowers professionals to make informed decisions about technology purchases and strategies, without the clutter of unnecessary jargon or overwhelming sales pitches.

 

TechTarget Demo Video

https://youtu.be/XMiumGVawJU

Which types of organizations is TechTarget best suited for?

TechTarget is best suited for mid-market and enterprise B2B IT companies that target tech buyers in IT departments.

Use Cases

TechTarget serves four main use cases:

  1. ABM/ABX: Prioritizes and engages target accounts, building successful account-based marketing.
  2. Tech Marketing: Focuses on improving contact databases, lead generation, and event promotion.
  3. Partner Marketing: Aims at strategic growth and optimization in partner marketing.
  4. Tech Sales: Concentrates on better outreach, prospect engagement, and sales opportunity generation.

Notable Features

TechTarget’s product offerings include:

  1. Digital Advertising: Offers targeted advertising solutions, custom and native websites, and sponsorable online tech summits to engage B2B tech buyers.
  2. Demand Generation & ABM: Features the Priority Engine for powerful intent data, lead generation services, custom content creation, and a comprehensive portfolio for webinars and virtual events.
  3. Sales Intelligence & Enablement: Provides sales-quality leads, intent data through the Priority Engine, and expertly crafted custom content to boost sales effectiveness.
  4. Strategic Services: Includes research, advisory, and consulting for strategic planning and product development, as well as custom research services and strategic buyer insights to enhance go-to-market strategies.
  5. Demand Gen & ABM, Sales Intelligence & Enablement, Strategic Services: These categories encompass a range of services like BrightTALK Studios for video production and other tools for enhancing marketing and sales efforts.

Price

TechTarget offers a range of pricing packages for its services, tailored to meet the specific needs of businesses.

  • No specific pricing information is available.
  • Priority Engine is their primary intent data offering, aimed at enabling marketing and sales teams by providing behavior insights for high priority accounts and leads.
  • Does not offer a free trial, a freemium version, or premium consulting/integration services​

To get accurate pricing information, it is recommended to visit the TechTarget website or contact their sales team directly.

Customer Success Stories

Here are a few TechTarget customer success stories:

  1. InterSystems (AI, BI & Big Data)
    • Use Case: Leveraging Priority Engine for Healthcare marketing.
    • Result: Gained insights into active research within organizations for prioritizing accounts.
  2. Magna5 (Networking)
    • Use Case: Utilizing TechTarget’s Confirmed Projects™ for a deeper understanding of buyer needs.
    • Result: Established trust and won more deals.
  3. Citrix (Cloud & DevOps)
    • Use Case: Using Priority Engine to view buying and intent signals across various roles.
    • Result: Enhanced visibility of where buyers are in the buying cycle based on actual behavior.

TechTarget Reviews

Read the best TechTarget reviews by verified users here:

Note: review counts as of January 12th, 2024.

Learn More About TechTarget

Want to learn about TechTarget?
Learn more on their site.

Visit TechTarget

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Author

  • Joe Kevens

    I'm the Founder and Editor-In-Chief of B2B SaaS Reviews. I'm also the Director of Demand Generation at PartnerStack, the #1 platform purpose-built for partner management and affiliate marketing in B2B SaaS. Before PartnerStack, I worked for other go-to-market B2B SaaS companies: Influitive (Advocate Marketing designed to generate more reviews, references, and referrals), LevelJump (Sales Enablement) (acquired by Salesforce) and Eloqua (Marketing Automation) (acquired by Oracle).

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