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6sense

6sense
6sense
6sense Revenue AI™ reimagines the way revenue teams create, manage and convert pipeline into revenue. Predict and engage with buyer intent.
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Published: January 19, 2024

What is 6sense?

Imagine a platform that unlocks deep insights into your market and customers, transforming how you engage with potential buyers.

6sense empowers your sales and marketing teams with predictive analytics, AI-driven segmentation, and comprehensive account insights. This tool delves into buyer intent data, clearly understanding where each prospect stands in their buying journey. By leveraging these insights, you can create targeted, timely, and relevant engagement strategies that resonate with your audience.

Which types of organizations is 6sense best suited for?

  1. B2B companies: 6sense is particularly well-suited for business-to-business (B2B) companies that rely on lead generation and account-based marketing strategies. It helps these organizations identify and prioritize potential customers, enabling them to focus their marketing efforts on the most promising leads.
  2. Mid-market and enterprise-level organizations: 6sense is most beneficial for large-scale enterprises with a wide customer base and complex sales cycles. Its advanced analytics and AI capabilities are particularly valuable for organizations with a high volume of data and need sophisticated targeting and segmentation strategies.

Which job functions is 6sense best suited for?

6sense offers solutions tailored to different roles within a business, each focusing on specific aspects of revenue generation and market engagement:

  • CMOs: Helps in uniting revenue teams and driving company-wide strategy.
  • Demand Generation: Focuses on targeting in-market accounts, simplifying demand generation.
  • Digital Marketing: Aids in reaching relevant people and accounts for the business

Use Cases

Whether it’s identifying in-market accounts, personalizing outreach, or measuring campaign effectiveness, 6sense offers a data-driven approach to enhance your marketing and sales efforts through one of its products:

  • 6sense Revenue AI™ for Marketing: This tool helps marketers discover hidden demand and understand anonymous buying signals, enabling them to engage potential buyers effectively. It focuses on uncovering unseen buyer intent, targeting ideal customers using AI models, and improving marketing performance through intelligent analysis.
  • 6sense Revenue AI™ for Sales: Designed for sales teams, this platform simplifies finding in-market accounts, accessing key contacts, prioritizing tasks, and gaining deeper buyer insights. It integrates predictive analytics, a sales lead dashboard, and a prospecting tool, aimed at enhancing sellers’ efficiency and focus.

Notable Features

6sense offers several notable features designed to enhance B2B sales and marketing efforts through AI-driven insights and analytics:

  1. Account Identification and Targeting: Identifies and targets accounts that are actively in the market for specific products or services.
  2. Predictive Analytics: Uses AI to predict which accounts are most likely to convert, helping prioritize sales and marketing efforts.
  3. Intent Data Collection and Analysis: Gathers and analyzes data on potential buyers’ online behavior and intent, providing insights into their interests and needs.
  4. Buyer Journey Insights: Offers a comprehensive view of the buyer’s journey, enabling personalized engagement at the right time.
  5. Account-Based Marketing (ABM) Capabilities: Facilitates effective ABM strategies by aligning marketing and sales efforts with account insights.
  6. AI-Driven Segmentation and Personalization: Enables segmentation of accounts based on AI-driven insights, allowing for personalized marketing and sales approaches.

Pros and Cons

Top 5 Pros of 6sense:

  1. Advanced predictive analytics: 6sense uses artificial intelligence and machine learning algorithms to analyze vast amounts of data and provide accurate predictions about customer behavior and buying intent.
  2. Enhanced lead generation: The platform helps identify and prioritize high-quality leads, enabling sales teams to focus their efforts on the most promising prospects.
  3. Personalized marketing campaigns: 6sense enables marketers to create targeted and personalized campaigns based on customer insights, resulting in higher engagement and conversion rates.
  4. Improved sales and marketing alignment: The platform facilitates better collaboration between sales and marketing teams by providing them with a unified view of customer data and insights.
  5. Real-time data and alerts: 6sense provides real-time updates and alerts on customer activities and intent, allowing sales and marketing teams to respond promptly and effectively.

Top 5 Cons of 6sense:

  1. Complexity and learning curve: Implementing and fully utilizing 6Sense may require a significant investment of time and resources, as it involves understanding and leveraging its advanced analytics capabilities.
  2. Cost: 6sense is a premium solution, and its pricing may be prohibitive for small or budget-constrained businesses.
  3. Integration challenges: Integrating 6sense with existing CRM or marketing automation systems can be complex and may require additional technical expertise.
  4. Reliance on data quality: The accuracy and effectiveness of 6sense heavily depend on the quality and completeness of the data it analyzes. Inaccurate or incomplete data can lead to less reliable predictions and insights.
  5. Limited industry coverage: While 6sense supports various industries, its capabilities may be more tailored towards certain sectors, potentially limiting its effectiveness for businesses in niche or specialized industries.

Price

6sense pricing is based on four plans:

  • Free Plan: $0/mo, includes 50 credits/month, Buyer Discovery, Contact & Company Data, Alerts, List Management, Chrome Extension.
  • Team Plan: Custom pricing, includes all Free plan features plus Technographics, Psychographics, Web, CRM, and SEP Apps, Add to CRM/SEP, Dashboards.
  • Growth Plan: Custom pricing, includes all Team plan features plus 6sense Intent (Keywords), 3rd Party Intent, Corporate Hierarchy, Prioritization Dashboards.
  • Enterprise Plan: Custom pricing, includes all Growth plan features plus Predictive AI Model, AI Recommended Actions, CRM & MAP Activity​​.

Customer Success Stories

Here are several 6sense customer success stories:

  1. Marathon Health
    • Use Case: Employing Revenue AI for marketing.
    • Results: Achieved $66M in net-new pipeline, 211% growth in in-market buying, and $4.5M pipeline generated from Conversational Email​​.
  2. Eckoh
    • Use Case: Expanding globally with a focus on the U.S. market.
    • Results: Achieved annual marketing generated pipeline target in over six months, with 77.4% of opportunities sourced from accounts identified by 6sense as in-market​​.
  3. PTC
    • Use Case: Digital transformation of marketing with a focus on account-intent programs and AI platforms.
    • Results: Identified 1200 net-new high-intent accounts, generated 1,000 6QLs (6sense qualified leads) within the first 2-3 months, and accumulated $18M of net-new pipeline in the first 4 months​​​​.

6sense Reviews

Read the best 6sense reviews by verified users here:

Note: review counts as of January 12th, 2024.

Frequently Asked Questions

What is 6sense and what does it do?

6sense is an AI-powered predictive sales and marketing platform that helps businesses identify and engage with potential buyers at the right time.

How does 6sense gather and analyze data?

6sense collects data from various sources, including website activity, CRM systems, and external data providers. It then uses AI algorithms to analyze this data and provide actionable insights.

Can 6sense integrate with existing sales and marketing tools?

Yes, 6sense offers integrations with popular CRM systems, marketing automation platforms, and other sales and marketing tools to ensure seamless data flow and collaboration.

What kind of insights and predictions does 6sense provide?

6sense provides insights on buyer intent, account engagement, and predictive modeling to help businesses prioritize leads, personalize outreach, and optimize marketing campaigns.

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Learn More About 6sense

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Author

  • Joe Kevens

    I'm the Founder and Editor-In-Chief of B2B SaaS Reviews. I'm also the Director of Demand Generation at PartnerStack, the #1 platform purpose-built for partner management and affiliate marketing in B2B SaaS. Before PartnerStack, I worked for other go-to-market B2B SaaS companies: Influitive (Advocate Marketing designed to generate more reviews, references, and referrals), LevelJump (Sales Enablement) (acquired by Salesforce) and Eloqua (Marketing Automation) (acquired by Oracle).

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