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Bombora

Bombora
Bombora
The B2B market leader in intent data. Supply B2B intent data for sales and marketing.
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Published: January 19, 2024

What is Bombora?

Imagine having the ability to identify and engage with businesses actively seeking solutions you offer, even before your competition.

Bombora, a leader in B2B Intent data, offers just that. Through their innovative Company Surge® Intent data, Bombora empowers marketing and sales teams with insights into which prospects are ready to purchase. This is achieved by analyzing buyer behavior across over 5,000 B2B websites, providing a comprehensive view of market interests based on actual web content consumption.

Bombora Demo Video

Which types of organizations is Bombora best suited for?

  1. B2B companies: Bombora’s data-driven solutions are particularly well-suited for business-to-business (B2B) companies that want to enhance their marketing and sales strategies. Bombora’s intent data can help B2B organizations identify potential customers who are actively researching or showing interest in their products or services.
  2. Marketing agencies: Bombora’s intent data can be highly valuable for marketing agencies that work with multiple clients across various industries. By leveraging Bombora’s insights, marketing agencies can optimize their clients’ campaigns, target the right audience, and improve overall marketing effectiveness.
  3. Technology companies: Bombora’s solutions can be particularly beneficial for technology companies that operate in competitive markets. By utilizing intent data, technology companies can identify potential customers who are actively researching or considering purchasing technology solutions, allowing them to focus their marketing and sales efforts more effectively.

Use Cases

Bombora offers three main services focused on enhancing B2B sales and marketing strategies using Intent data:

  1. Sales Intelligence and Revenue Acceleration: This service focuses on prioritizing target accounts and determining their specific interests based on Intent data. Bombora helps identify the most promising prospects by tracking their online research activities across a wide range of B2B websites. This data is integrated with various CRM and sales platforms, enabling sales teams to prioritize accounts, align messaging with prospects’ interests, and strategically target competitors’ clients for quick conversions​​.
  2. Demand Identification and Campaign Optimization: Bombora’s service in this area aims to enhance digital engagement by serving targeted ads, emails, and other assets to prospects who are actively researching relevant products or services. By understanding what prospects are looking for and their level of interest, marketing teams can create more effective and engaging campaigns​​.
  3. Churn Reduction and Account Expansion: This service helps businesses understand if their existing customers have new needs or interests by monitoring their online research activities. This insight allows companies to engage with their current customer base more effectively, potentially reducing churn and identifying opportunities for account expansion​​.

Notable Features

  1. Intent data: Bombora is known for its intent data platform, which provides insights into the online behavior of businesses and individuals. This data helps businesses identify potential customers who are actively researching or showing interest in specific products or services.
  2. Company Surge®: Bombora’s Company Surge® is a proprietary metric that measures the increase in online activity and engagement for a particular company. It helps businesses identify companies that are experiencing a surge in interest or intent, allowing them to prioritize their sales and marketing efforts accordingly.
  3. Data partnerships: Bombora has established partnerships with various data providers, publishers, and platforms to enhance the accuracy and coverage of its intent data. These partnerships enable Bombora to offer a comprehensive and reliable source of intent data to its customers.

Price

Bombora offers customized pricing for their Intent data solutions, tailoring packages based on individual business needs. The pricing is not one-size-fits-all and depends on various factors, including the volume of Intent data required, preferred integrations or partner platforms, and the level of support needed.

To determine the exact pricing for their services, Bombora encourages potential clients to fill out a form with details about their specific requirements. This approach helps them to build a package that best suits each client’s unique needs.

Customer Success Stories

Here are several customer success stories for Bombora:

  1. Siemens Digital Industries
    • Use Case: Overcoming incumbent bias and engaging leads effectively in factory automation, motion control, and industrial software.
    • Results: Increased sales acceptance of MQLs from 1% to 90%, 80% reduction in CPC, telequalification costs per SAL reduced by 99%, win/loss rate of 94%, over 400 new pipeline opportunities, and reduced customer churn rate​​​​​​​​.
  2. Informa’s Seatrade Maritime
    • Use Case: Closing key accounts and building new commercial revenue streams.
    • Results: Specific metrics are not provided in the summary​​.
  3. iT1
    • Use Case: Achieving more valuable engagement.
    • Results: 10 times more valuable engagement​​.
  4. Unity
    • Use Case: Increasing click-through rate (CTR) on Intent-guided display ads.
    • Results: 5% increase in CTR​​.

 

Bombora Reviews

Read the best Bombora reviews by verified users here:

Note: review counts as of January 12th, 2024.

Frequently Asked Questions

What is Bombora?

Bombora is a B2B intent data platform that helps businesses identify and target potential customers based on their online behavior.

How does Bombora collect intent data?

Bombora collects intent data by tracking the online behavior of millions of B2B users across various websites and platforms. Bombora's Intent data comes in two forms: first-party, collected from your audience or customers, and third-party, gathered from external sources for a broader perspective. This data is ethically sourced within consent-based frameworks, ensuring respect for individual privacy.

What can I do with Bombora's intent data?

With Bombora's intent data, you can identify companies that are actively researching specific topics or products, allowing you to target your marketing efforts more effectively.

How accurate is Bombora's intent data?

Bombora's intent data is highly accurate as it is collected from a vast network of sources and undergoes rigorous data cleansing and validation processes.

How can Bombora integrate with my existing marketing tools?

Bombora integrations span categories like digital advertising, lead generation, marketing automation, sales enablement, and more. Notable integrations include platforms like Apollo, Salesforce, LinkedIn, and Similarweb, among others. These partnerships enable businesses to find in-market accounts, enrich contact databases, prioritize sales actions, and improve targeting for digital advertising, leveraging Bombora's extensive B2B data and insights​,

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Learn More About Bombora

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Author

  • Joe Kevens

    I'm the Founder and Editor-In-Chief of B2B SaaS Reviews. I'm also the Director of Demand Generation at PartnerStack, the #1 platform purpose-built for partner management and affiliate marketing in B2B SaaS. Before PartnerStack, I worked for other go-to-market B2B SaaS companies: Influitive (Advocate Marketing designed to generate more reviews, references, and referrals), LevelJump (Sales Enablement) (acquired by Salesforce) and Eloqua (Marketing Automation) (acquired by Oracle).

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