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Influitive

Influitive
Influitive
4.4
Powering the world's most engaging customer communities. Advocacy, community, and engagement platform for Mid-Market and Enterprise B2B companies.
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Published: January 19, 2024

What is Influitive?

Imagine a world where customer advocacy is at the forefront of your marketing strategy.

With Influitive, you can harness the power of your loyal customers to drive brand awareness, generate leads, and increase sales. What if you could easily identify and engage your most passionate advocates, turning them into brand ambassadors?

With Influitive, this becomes a reality. Think about the impact of having a community of advocates eager to share their positive experiences with your brand. Influitive empowers you to tap into the potential of your customers and create a powerful network of advocates that will take your business to new heights.

Influitive Demo Video

Which types of organizations is Influitive best suited for?

1. B2B companies: Influitive is best suited for business-to-business (B2B) companies that want to leverage their customer advocates to drive referrals, reviews, and other forms of customer advocacy. It helps B2B organizations build strong customer relationships and turn them into brand advocates.

2. SaaS companies: Influitive is particularly well-suited for software-as-a-service (SaaS) companies that rely on customer success and advocacy to drive growth. It enables SaaS companies to engage and mobilize their customers to promote their products and services, increasing customer acquisition and retention.

3. Enterprise-level organizations: Influitive is also suitable for large enterprise-level organizations with a significant customer base and wanting to tap into customer advocacy’s power. It provides a scalable platform for managing and incentivizing customer advocates, making it an ideal choice for organizations with a wide customer reach.

Which job functions is Influitive best suited for?

Influitive.com is particularly well-suited for the following three job functions:

  1. Marketing (with a focus on Customer Marketing and Advocacy): Influitive is designed to enhance customer engagement and advocacy, making it a valuable tool for marketing professionals. It helps in identifying referenceable customers for various marketing opportunities like case studies, speaking engagements, and generating reviews on B2B software review websites. This boosts brand reputation and helps in creating advocacy content such as quotes and case studies. Marketers can use Influitive to generate customer advocacy content and to drive adoption and education of their products.
  2. Customer Success and Product Teams: These teams benefit from Influitive’s ability to engage with customers and gather valuable product feedback. This feedback can inform the product roadmap, helping to align product development with customer needs and preferences. The platform’s community-building features are especially useful, allowing customers to network with their peers, share best practices, and troubleshoot with others in their industry. This aspect has been particularly beneficial during times when in-person community building activities are limited.
  3. Sales: For sales teams, Influitive can be integrated into the sales process through customer relationship management (CRM) systems. It assists in identifying customers who can provide references, which is crucial for sales processes. The platform’s ability to mobilize advocates and create customer references helps sales teams in their campaigns and in fostering stronger customer relationships.

Notable Features

The top 3 notable features of Influitive are:

1. AdvocateHub: Influitive’s flagship product, AdvocateHub, is a platform that helps companies build and nurture a community of brand advocates. It allows businesses to engage with their customers, employees, and partners, turning them into active advocates who promote the brand, refer new customers, and provide valuable feedback.

2. Advocate Marketing Automation: Influitive offers a comprehensive suite of automation tools that streamline and simplify advocate marketing activities. These tools enable companies to automate tasks such as advocate recruitment, content creation, referral tracking, and rewards management. This automation saves time and effort for businesses while ensuring a consistent and efficient advocate marketing program.

3. Advocate Analytics: Influitive provides robust analytics and reporting capabilities to help businesses measure the impact of their advocate marketing efforts. The platform offers real-time insights into advocate engagement, referral performance, content effectiveness, and overall program ROI. These analytics enable companies to make data-driven decisions, optimize their advocate marketing strategies, and demonstrate the value of their advocacy programs to stakeholders.

Pros and Cons

Pros:

  1. Increased customer engagement: Influitive helps businesses engage with their customers more effectively, leading to higher customer satisfaction and loyalty.
  2. Enhanced brand advocacy: The platform enables businesses to identify and leverage their most passionate customers as brand advocates, which can lead to increased word-of-mouth marketing and brand awareness.
  3. Improved customer feedback: Influitive allows businesses to gather valuable feedback from their customers, helping them make informed decisions and improve their products or services.
  4. Gamification and rewards: Influitive incorporates gamification elements and rewards programs, motivating customers to actively participate and engage with the brand.

Cons:

  1. Cost: Influitive is a paid platform best suited for the resources of large companies, and the cost may be a barrier for small businesses or those with limited budgets
  2. Learning curve: Influitive may have a learning curve for businesses and their customers to fully understand and utilize all the features and benefits of the platform.
  3. Challenge of continually engaging advocates, especially execs: Influitive tends to be best suited for companies with a large base of advocates who are individual contributors or managers as they’re more likely to take the time to login to Influitive and engage with the challenges and the community. Engaging execs in Influitive can be a challenge, which can lead to losing out on the acts of advocacy if the asks of advocates are limited to within the platform.

Price

Influitive has two main pricing packages:

  1. Customer Advocacy Package: Starting at $1,999/month. This package includes features like activation and advocacy, personalization and targeting, loyalty and rewards, pre-built templates and campaigns, analytics and ROI reporting​​.
  2. Digital Community Package: Starting at $3,499/month. It encompasses everything in the Customer Advocacy package plus additional features like discussions, moderation, a knowledge base, ideation, and Q&A​​.

Customer Success Stories

Here are several Influitive customer success stories:

  1. Adobe (Enterprise SaaS Company)
    • Use Case: Re-launched a stale customer community and revitalized it under a new name, Adobe Community Experts.
    • Result: In three months, they realized a 29% increase in engaged advocates and 10,877 acts of advocacy.
  2. Cvent (Event Software)
    • Use Case: Boosted engagement and internal collaboration.
    • Result: Increased community engagement and improved internal collaboration​​.
  3. FloQast (Accounting & Financial Operational, Computer Software)
    • Use Case: Emerging customer advocacy program.
    • Result: Migrated from another community platform and had 105% more customers un Inflitive than their previous platform.

Influitive Reviews

Read the best Influitive reviews by verified users here:

Note: review counts as of Jan 10th, 2023.

Frequently Asked Questions

What is Influitive?

Influitive is a customer advocacy and engagement platform that helps businesses mobilize their customers to become brand advocates and drive growth.

How does Influitive work?

Influitive allows businesses to create personalized experiences for their customers, encouraging them to share positive experiences, refer new customers, and provide valuable feedback.

What are the key features of Influitive?

Influitive offers features such as advocate communities, referral programs, customer feedback management, gamification, and analytics to help businesses engage and empower their customers.

Can Influitive integrate with other software systems?

Yes, Influitive offers integrations with popular CRM, marketing automation, and customer support systems, allowing businesses to streamline their customer advocacy efforts.

Is Influitive suitable for small businesses?

While Influitive is primarily targeted towards medium to large enterprises, it can also be beneficial for small businesses looking to leverage customer advocacy to drive growth and improve customer satisfaction.

How much does Influitive cost?

Influitive price starts at $1,999/month for its Customer Advocacy Package. This package includes features like activation and advocacy, personalization and targeting, loyalty and rewards, pre-built templates and campaigns, analytics and ROI reporting​​. It also has a Digital Community Package that starts at $3,499/month. It encompasses everything in the Customer Advocacy package plus additional features like discussions, moderation, a knowledge base, ideation, and Q&A​​.

Still have questions? Get in touch

Learn More About Influitive

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Author

  • Joe Kevens B2B SaaS Reviews

    I'm the Founder and Editor-In-Chief of B2B SaaS Reviews and the Director of Demand Generation at PartnerStack, the leading platform for partner management and affiliate marketing in B2B SaaS. My experience spans several notable B2B SaaS companies, including Influitive (Advocate Marketing), LevelJump (Sales Enablement, acquired by Salesforce), and Eloqua (Marketing Automation, acquired by Oracle). I hold a Bachelor of Commerce in Marketing Management from Toronto Metropolitan University and a Master of International Business from Queen's University, with academic exchanges at Copenhagen Business School and Bocconi University.

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