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Orca Customer Marketing

Orca Customer Marketing
Orca Customer Marketing
Who's Your Champion? Customer advocacy platform with a focus on references. 100% native Salesforce® application helps make attribution easier.
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Published: January 19, 2024

What is Orca Customer Marketing?

Imagine a tool that elevates and optimizes your customer marketing and reference management.

Orca is a native Salesforce app that provides marketing, sales, and customer success teams with reference and customer marketing tools in their day-to-day workflow in Salesforce.

It enables centralized program and workflow management, ensuring company-wide connectivity without additional integrations.

Who is Orca Customer Marketing best suited for?

Orca is best suited for professionals and teams in Marketing, Sales, and Customer Success who operate within the Salesforce ecosystem. It’s particularly beneficial for those who seek to enhance customer marketing and reference management through seamless integration with Salesforce, offering strategic insights, streamlined planning, and data-driven empowerment.

It’s recommended for:

  • Businesses using Salesforce: Since Orca is a Salesforce app, businesses already using this CRM would benefit the most from Orca’s features.
  • Companies looking to optimize their customer marketing: Orca provides tools and insights to elevate customer marketing programs, making it suitable for businesses aiming to enhance their customer engagement and advocacy.
  • Organizations seeking a streamlined reference management tool: Orca offers features like fatigue management, workflow management, and streamlined nominations, which can help businesses manage their customer references efficiently.
  • Businesses aiming to leverage customer advocacy: With features focused on identifying advocates, scheduling reference calls, and rewarding advocacy, Orca is ideal for companies wanting to tap into the power of customer advocacy for marketing and sales.

Notable Features

Orca’s key features include:

  1. Workflow Optimization: Automates crucial processes like nominations and advocate requests, allowing more time for nurturing advocates and closing deals​​.
  2. Fatigue Management: Utilizes a real-time system to optimally use customer advocates without overburdening them, eliminating the need for spreadsheet tracking​​.
  3. Streamlined Operations: Implements automated approval rules for nominations and advocate requests to simplify processes and focus on advocate nurturing​​.
  4. Efficient Nominations: Enhances nomination efficiency and reduces manual task time through an easy-to-use system​​.
  5. Enhanced Customer Engagement: Offers powerful search and request features to find the ideal advocate for reference calls and value-driving customer activities​​.
  6. Content Sharing: Expands the scope of customer marketing beyond reference calls with effective content-sharing capabilities​​.
  7. Referral Tracking: Integrates with platforms like Zapier for streamlined referral recording and tracking, allowing data input directly into Salesforce​​.
  8. Performance Monitoring: Features a straightforward dashboard to communicate key performance indicators (KPIs), facilitating executive alignment and tracking important metrics like win rate, deal velocity, and average selling price​​.
  9. Real-Time Analytics: Offers native reports and dashboards for immediate insights to improve win rates and address issues in the advocate program​

Pros and Cons

Pros:

  1. Built in Salesforce: Orca is a native Salesforce app, which means that it was 100% built inside Salesforce and therefore there is no need to “integrate” the two systems.  This helps provide a streamlined experience for those already using Salesforce for their business operations​​.
  2. Workflow Optimization and Automation: The platform offers tools to automate and optimize crucial marketing processes like nominations and advocate requests, potentially saving time and resources​​.
  3. Real-Time Analytics and Reporting: Orca provides native reports and dashboards for real-time insights, which can be crucial for making data-driven decisions and improving program efficiency

Cons:

  1. Dependence on Salesforce: For businesses not using Salesforce, Orca is not a fit.
  2. Small customer base: Orca was founded in 2018 but remains a very small operation with only a few employees and a dozen or so user reviews. This may result in a lack of resources to continually improve the solution.

Price

Orca offers a single pricing package labeled “Enterprise,” starting at $850 per month, which includes unlimited users. This package encompasses various features such as:

  • Nominations: Including nominations management and fatigue management.
  • Loyalty Program: Orca Points and award management are part of this feature.
  • Orca Campaigns: For launching and measuring the ROI of referral campaigns.
  • Orca Scheduler: Automatically schedules reference calls.
  • Orca Feedback: Collects advocacy feedback and launches product feedback campaigns.
  • Support: Available with an annual plan, including a help center, email, web chat, Slack, and video chat support.

It’s important to note that these some of these features, especially support options, are included only in an annual plan​.

Customer Success Stories

Buildr: Leveraged Orca for customer marketing management, resulting in improved effectiveness of customer advocacy programs, better resource utilization for new and existing advocates, and enhanced analytics and reporting for monitoring outcomes.

Orca Customer Marketing Reviews

Read the best Orca reviews by verified users here:

Note: review counts as of Jan 10th, 2024.

 

Learn More About Orca Customer Marketing

Want to learn about Orca Customer Marketing?
Learn more on their site.

Visit Orca Customer Marketing

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Author

  • Joe Kevens

    I'm the Founder and Editor-In-Chief of B2B SaaS Reviews. I'm also the Director of Demand Generation at PartnerStack, the #1 platform purpose-built for partner management and affiliate marketing in B2B SaaS. Before PartnerStack, I worked for other go-to-market B2B SaaS companies: Influitive (Advocate Marketing designed to generate more reviews, references, and referrals), LevelJump (Sales Enablement) (acquired by Salesforce) and Eloqua (Marketing Automation) (acquired by Oracle).

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