Base is a customer advocacy platform that helps businesses leverage their customers' positive experiences to drive growth and increase brand loyalty.
Published: January 19, 2024
Imagine a platform that helps businesses grow by building strong customer advocates.
Base.ai offers a customer marketing platform designed to increase customer engagement and advocacy. It focuses on creating long-lasting customer connections, aiding in upselling, cross-selling, and retention. The platform also features tools for analyzing customer lifecycles, managing campaigns, and identifying potential brand advocates.
1. B2B companies: Base is best suited for business-to-business (B2B) companies that have a customer advocacy program or are looking to build one. It helps B2B companies leverage their customers’ positive experiences and turn them into advocates for their brand.
2. SaaS companies: Base is particularly well-suited for software-as-a-service (SaaS) companies. These companies often rely on customer referrals and testimonials to drive growth, and Base helps them streamline and automate their customer advocacy efforts.
3. Enterprise-level organizations: Base is also a good fit for large enterprise-level organizations with a significant customer base and wanting to harness customer advocacy’s power. It provides the tools and features necessary to manage and scale customer advocacy programs at an enterprise level.
The top 3 features of Base.ai based on their overview page are:
Pros of Base:
1. Enhanced customer advocacy: Base provides a platform for businesses to leverage their customers as advocates, helping to increase brand awareness and drive customer acquisition.
2. Improved customer engagement: With Base, businesses can engage with their customers in a more personalized and meaningful way, fostering stronger relationships and loyalty.
3. Streamlined customer feedback: The platform allows businesses to collect and analyze customer feedback, enabling them to make data-driven decisions and improve their products or services.
Cons of Base:
1. Learning curve and implementation: Implementing and fully utilizing Base may require significant time and effort to understand the platform’s features and functionalities.
2. Cost: Base is a SaaS platform for midsize and large companies, and the pricing may not be suitable for all businesses, especially smaller ones with limited budgets.
3. Reliance on customer participation: The success of Base relies heavily on customer participation and engagement. If customers are not actively involved or motivated to advocate for the brand, the impact of the platform may be limited.
The pricing for Base (formerly known as Crowdvocate) is not available at the moment, although according to their site, they will add a pricing page soon.
As per usual with enterprise SaaS, they offer different pricing packages tailored to the specific needs of businesses. It is recommended to visit their website or contact their sales team for detailed information on pricing packages and to get a quote based on your requirements.
Here are several customer success stories from Base.ai:
HubSpot
Similarweb
Alteryx
Read the best Base.ai reviews by verified users here:
Note: review counts as of Jan 10th, 2024.
Base is a customer advocacy platform that helps businesses leverage their customers' positive experiences to drive growth and increase brand loyalty.
Base offers features like customer referral programs, review management, testimonial collection, and social sharing tools to empower businesses to harness the power of customer advocacy.
Yes, Base integrates with popular CRM systems, marketing automation tools, in-app messaging and chatbot apps, sending and gifting platforms, and product review sites.
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Want to learn about Base?
Learn more on their site.
