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Directive

Directive
Directive
The customer generation agency for software companies. Deliver B2B and enterprise search marketing solutions.
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Published: January 19, 2024

What is Directive?

Imagine a marketing agency tailored to tech brands, focused on achieving real results.

Directive Consulting offers a range of services, including SEO, paid media, design, marketing operations, video production, and comprehensive strategy development. They aim to enhance brand visibility, maximize qualified leads from paid media, and create impactful brand experiences.

With a focus on customer generation, Directive Consulting employs innovative methods and data-driven strategies to foster growth and efficiency in marketing efforts.

Directive Demo Video

Who is Directive best suited for?

Directive Consulting is best suited for tech companies and SaaS providers seeking to improve their marketing performance. Their services are tailored to businesses aiming to enhance brand visibility, generate qualified leads, and create impactful brand experiences, mainly through SEO and paid media.

Use Cases

Directive Consulting’s main use cases are:

  1. Improve Brand Discoverability: Enhancing customer insights for personalized experiences.
  2. Maximize SQLs from Paid Media: Evolving beyond traditional PPC campaigns for effective lead generation.
  3. Create Emotional Brand Experiences: Developing creative experiences that resonate deeply with customers.
  4. Improve Lifecycle Conversion Rates: Utilizing Revenue Operations for deeper customer insights and enhanced conversion strategies.

Notable Features

Directive Consulting’s Customer Generation methodology is designed for tech companies to unlock growth in marketing.

It focuses on maximizing Customer Lifetime Value (CLTV) through a complete user lifecycle approach. This involves understanding ideal customer segments, leveraging 1st-party data for targeted brand advertising, financial modeling for capital allocation, and integrating performance marketing for demand conversion.

Directive Consulting’s services include:

  • SEO Agency: Focused on increasing organic traffic and leads through SEO and content.
  • PPC Agency: Specializes in creating strategic PPC ads to attract high-intent buyers.
  • Design Agency: Offers impactful design strategies to build brand loyalty.
  • Marketing Operations Agency: Manages marketing data and tech stack for efficient growth.
  • Video Agency: Utilizes short-form videos for effective communication across platforms.
  • Marketing Strategy Agency: Develops strategies for customer generation and retention.

Price

Directive Consulting’s website does not explicitly list their services’ pricing and packaging details. However, Directive has a service for startups is designed to drive qualified pipeline growth for tech startups through proven growth strategies. The package, priced at $5,000 per month, includes research and strategy, paid media, SEO and discoverability, creative and conversion rate optimization (CRO), and reporting and analysis. It offers month-to-month billing with no additional fees or long-term contracts. This service aims to optimize startups’ organic discoverability, allocate budget effectively, and drive qualified pipelines using 1st party data and performance creative in campaigns.

Customer Success Stories

Here are a few Directive Consulting customer successes:

WordPress VIP:

  • Use Case: WordPress VIP, the enterprise offering of WordPress, utilized Directive Consulting for paid media services.
  • Main Result: Achieved a 607% increase in opportunities, a 73% decrease in cost per opportunity, and a 175% increase in closed/won deals.

Swoogo:

  • Use Case: Event Management platform Swoogo utilized Directive Consulting for paid media services.
  • Main Result: Achieved a 69% increase in qualified opportunities, $594k revenue generated in Q2 of 2022, and a 105% increase in ROI quarter-over-quarter.

Arctic Wolf:

  • Use Case: Security operations platform Arctic Wolf worked with Directive Consulting for paid media and revenue operations.
  • Main Result: Saw a 59% increase in pipeline quarter-over-quarter, a 60% increase in average deal size quarter-over-quarter, a 300% growth in digital ROI quarter-over-quarter, and a 109% increase in closed/won revenue quarter-over-quarter.

Directive Reviews

Read the best Directive reviews by verified users here:

Note: review counts as of January 13th, 2024.

Learn More About Directive

Want to learn about Directive?
Learn more on their site.

Visit Directive

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Author

  • Joe Kevens B2B SaaS Reviews

    I'm the Founder and Editor-In-Chief of B2B SaaS Reviews and the Director of Demand Generation at PartnerStack, the leading platform for partner management and affiliate marketing in B2B SaaS. My experience spans several notable B2B SaaS companies, including Influitive (Advocate Marketing), LevelJump (Sales Enablement, acquired by Salesforce), and Eloqua (Marketing Automation, acquired by Oracle). I hold a Bachelor of Commerce in Marketing Management from Toronto Metropolitan University and a Master of International Business from Queen's University, with academic exchanges at Copenhagen Business School and Bocconi University.

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