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Refine Labs

We increase marketing’s contribution to qualified pipeline and revenue while lowering customer acquisition cost. Drive revenue growth with demand marketing.

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Published: January 19, 2024

What is Refine Labs?

Refine Labs, a leading B2B digital marketing and demand generation agency, helps companies increase their qualified pipeline and revenue by aligning with modern buyer behaviors.

They specialize in transitioning from traditional lead generation to innovative demand generation, using integrated strategies to improve demand capture, creation, and conversion.

Refine Labs differentiates itself by focusing on modern demand generation strategies, specifically emphasizing the role of “Dark Social” in B2B marketing. They recognize that a significant portion of the buyer’s journey happens in untrackable, private digital spaces like messaging apps, email, and closed groups. Refine Labs leverages this understanding to create demand generation strategies that align with how buyers actually consume and buy today, moving beyond traditional metrics and platforms.

With a focus on driving growth profitably, they provide tailored solutions to optimize marketing initiatives and accelerate the achievement of your growth goals.

Refine Labs Demo Video

Notable Features

Refine Labs offers two primary services:

Marketing & Demand: This service focuses on integrating go-to-market plans, understanding the sales funnel, optimizing pipeline, and stacking growth. It includes funnel analysis, insights from third parties, and execution of account-based and multi-channel campaigns.
Content & Creative: This involves bringing a company’s story to life through various creative mediums. The service provides fractional creative teams or full-service agency support for creating scroll-stopping ads, designing websites, developing landing pages, producing billboards, and making videos.

Price

Refine Labs’ pricing and packaging include:

Customized Services: Starting at $27,000 per month, encompassing:
- Go-To-Market Strategy Consulting
- Demand Gen & ABM Execution
- Creative & Content Development
The Vault Subscription: Priced at $1,500 per month, offering:
- Access to methodologies and resources
- Inclusion in a community
- Weekly consulting calls

Please note that software pricing is subject to change. It’s recommended to visit their site for pricing and contact them for more information.

Customer Success Stories

Here are three Refine Labs customer successes:

Splash:
- Use Case: Event marketing technology company Splash revamped its demand strategy with Refine Labs.
- Main Result: Realized an 80% increase in qualified pipeline and a 32% decrease in cost per qualified opportunity.
Zappi:
- Use Case: Consumer insights enterprise platform Zappi overhauled its demand strategy with Refine Labs.
- Main Result: Experienced a 3x increase in deal size and a 7x increase in qualified pipeline generation vs spend.
Clari:
- Use Case: Revenue platform Clari revamped its GTM strategy with Refine Labs.
- Main Result: Achieved a 67% decrease in advertising cost of acquisition, a 36% decrease in cost per sales qualified opportunity, and a 64% increase in win rates.

Refine Labs Reviews

Read the best Refine Labs reviews by verified users here:

Note: review counts as of January 13th, 2024.

Learn More About Refine Labs

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Learn more on their site.

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Author

Joe Kevens

I'm the Founder and Editor-In-Chief of B2B SaaS Reviews. I'm also the Director of Demand Generation at PartnerStack, the #1 platform purpose-built for partner management and affiliate marketing in B2B SaaS. Before PartnerStack, I worked for other go-to-market B2B SaaS companies: Influitive (Advocate Marketing designed to generate more reviews, references, and referrals), LevelJump (Sales Enablement) (acquired by Salesforce) and Eloqua (Marketing Automation) (acquired by Oracle).

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