Champion

Here are some of its standout features:

• Smart Advocate Finder: Uses AI to dig through your CRM, product usage, and support data to uncover hidden customer advocates.
• Automated Advocacy Workflows: Streamlines the process of activating advocates for activities like references, reviews, or case studies—right when you need them.
• Advocacy Tracking: Keeps tabs on every interaction, so you can measure how much revenue your customer advocacy efforts are bringing in.
• Job Change Alerts: Tracks when key contacts switch roles or companies, helping you stay ahead with new opportunities.
• Seamless Integrations: Works with tools like Gainsight to align advocacy with customer success and other teams.

Champion has added some cool features to its AI-powered customer marketing platform:

• Slack Integration: Get Champion updates in your Slack channels so your team is always in the know.
• Advanced Filtering: Filter for the best champions for your next ask so you can target your advocacy efforts better.
• Content Management & G2 Integration: Manage all your advocacy content in Champion and automatically sync reviews from your G2 account for content oversight.
• Team Management: Invite team members to Champion and manage their permissions so you can collaborate and control your advocacy efforts.
• Auto Reference Scheduling: Save time and close deals faster with automatic reference call scheduling.
• Activation Form Improvements: Set default interaction limits and link to your terms and conditions in activation forms to improve onboarding.
• Custom Onboarding: Brand the advocate onboarding process with your company branding and configurable forms to match your org.