Best Gifting Platforms - Direct Mail Software

Key features typically include:

• Automated Sending: Set it and forget it. Schedule campaigns and let the software handle the logistics.
• CRM Integration: Syncs up with your existing CRM to streamline workflows.
• Inventory Management: Keeps track of what you have in stock for sending.
• Customization: Personalize gifts and notes at scale.
• Analytics: Track delivery and engagement to see what’s resonating.

The main benefits are pretty compelling:

• Enhanced Engagement: An email can be ignored; a cool, physical gift on your prospect’s desk? Not so much. Physical mail has a higher response rate compared to standard digital channels.
• Personal Touch: It shows effort and personalization, which can strengthen relationships.
• Scalability: Allows teams to manage large-scale campaigns effortlessly.
• Memorability: Stands out in a world dominated by digital touchpoints.
• Measurability: Unlike a lot of marketing tactics, you can attribute every send to an individual and company, making measurement a relative breeze.  You can see your impact with it—no guesswork involved.

It’s a hit across the board—sales teams looking to close more deals, marketing teams aiming to make their campaigns more memorable, and customer success squads focused on making customers feel valued and not just another number.

If you’re in a go-to-market unit that thrives on relationships and personal touch, welcome to your new best friend.

Not gonna lie, it’s a bit like setting up a Lego set with 1000 pieces—but with a good manual.

Integration with existing tools is straightforward if you’ve got your tech stack sorted. The real magic is in crafting the campaigns, choosing the gifts, coordinating cross-functionally, and determining your baseline performance so you’l know what lift direct mail is giving you.

It’s part art, part science, and totally worth it when you see the results. Most of these platforms offer solid support and resources to get you up and running smoothly.

Sendoso, Reachdesk, and Postal.io—are like different flavors of your favorite ice cream. Sendoso is the OG, with a broad reach, deep integration capabilities, and something for everyone. Reachdesk comes in strong with its European and Global logistical strength. Postal.io is the new kid on the block, making waves with its sweet cost-effectiveness and flexibility. Your choice depends on your specific needs, budget, and taste.

Here’s where it gets real. You have to make two big investments: in the sending platform and in the gift packages you’ll send with it.

Prices can range from a few hundred to a few thousand dollars monthly, based on the scale, features, and integration complexity.

Most platforms operate on a subscription model, with added costs per item sent. It’s about finding the right balance between the benefits you reap and the bucks you spend.

Always aim for ROI that makes your finance team give you a high-five, which means figuring out what your outbound, win rates, retention rates, and other key baseline metrics are so you measure the amount of lift that direct mailing brings.

Everyone sends gift card incentives for review requests, so try sending a direct mail gift package with a review request. You’ll stand out and likely see higher conversion rates.

I’ve used Sendoso for Outbound Sales (BDR and AE outreach) and Marketing (ABM). I’ve thoroughly evaluated the other main vendors in the space: Postal.io, Reachdesk, and Alyce, to name a few.