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Sendoso

Sendoso
Sendoso
A Sendoso sending strategy delivers better performance, better results and a more human marketing experience. Boosts B2B engagement by delivering personalized gifts and swag with Sendoso's all-in-one platform. Also offering Sendoso Express, a free way to send eGifts.
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Published: January 19, 2024

What is Sendoso?

Imagine a platform that simplifies direct marketing through the integration of technology, data, logistics, and premium brands on a global scale.

Sendoso offers this unique blend, focusing on personalized gifting to enhance marketing campaigns. This platform is designed to amplify campaign impacts, accelerate sales pipelines and lead generation, and assist in closing deals more effectively.

Additionally, Sendoso is adept at enhancing customer loyalty and retention strategies and is instrumental in celebrating milestones, recognizing achievements, and personalizing the onboarding process​.

Sendoso Demo Video

Which types of organizations is Sendoso best suited for?

Sendoso is particularly well-suited for companies in sectors where personalized marketing and customer relationship management are key. These include:

  • B2B Enterprises: For engaging with other businesses through account-based marketing and event fulfillment.
  • Tech and Software Companies: To enhance lead generation and client engagement in a competitive market.

Who is Sendoso best suited for?

Sendoso is best suited for businesses and professionals engaged in various aspects of marketing and customer relationship management. Specifically, it is ideal for those involved in:

  1. Account-Based Marketing: For businesses targeting specific high-value accounts.
  2. Demand Generation: Useful for creating and nurturing leads.
  3. Field Marketing: Assists in localized marketing efforts.
  4. Event Fulfillment: Enhances the impact of event-based marketing.
  5. Sales Teams: To accelerate pipeline, lead generation, and deal closure.
  6. Customer Retention Strategies: Useful for retaining and rewarding loyal customers.

Use Cases

Sendoso can be used throughout the customer journey:

There’s also a new Sendoso Event Fulfillment Solution for the field marketing event use case:

Notable Features

Sendoso’s platform features include:

  1. Personalized Automated Experiences: Tailor-made campaigns for engaging customers throughout their lifecycle.
  2. Intelligent Sending: Data-driven targeting and integration with existing tools.
  3. Worldwide Logistics and Marketplace: Global gift sourcing, including eGifts, physical items, and branded merchandise.
  4. Seamless Integrations: Compatibility with major marketing and sales solutions.
  5. Intelligent Analytics and Security: ROI tracking and robust financial management controls.
  6. Customizable Gifting Options: Expert-curated gifts and comprehensive merchandise management.
  7. Workflow Integrations: Easy integration with existing business platforms​​​​​​​​.

Pros and Cons

Here are some of the main pros and cons of Sendoso:

Pros:

  1. Customization and Personalization: Ability to create highly tailored campaigns and personalized gifting options.
  2. Global Reach and Logistics: Worldwide logistics and a vast marketplace for diverse gifting needs.
  3. Integration and Analytics: Easy integration with existing business workflows and intelligent analytics for tracking ROI.

Cons:

  1. Complexity for Small Businesses: The wide array of features might be overwhelming for smaller businesses or those new to direct marketing automation.
  2. Cost Considerations: the platform and gifting costs of direct mail can add up quickly, especially for smaller companies with relatively small budgets.

Price

Sendoso offers several plans with distinct features to cater to different business needs:

  1. Essential: Ideal for small businesses to create impactful sending strategies. Features include unlimited sending, domestic eGifts and marketplace access, and custom brand shops.
  2. Plus: Suited for multiple teams requiring sophisticated features and services. Offers both domestic and international eGifts and marketplace access, with additional services like event fulfillment for up to six events per year, and two campaign service projects annually.
  3. Pro: Expands global reach with premium fulfillment and comprehensive solutions, including international access to Sendoso-owned fulfillment centers and unlimited campaign service projects.
  4. Enterprise: Provides fully customizable plans for large enterprises, offering unlimited access to Sendoso’s global fulfillment network and dedicated support for implementing sending strategies and campaigns.
  5. Express: A pay-as-you-go eGift card program with no subscription or fees, ideal for adding a special touch to meetings or cold calls. This freemium service offers unlimited eGifts with a wide selection of cards from various brands​​.

Customer Success Stories

Here are several customer success stories for Sendoso:

  1. Gong:
    • Use Case: Utilizing Sendoso to break into accounts and generate new opportunities.
    • Result: Generated over 400 new opportunities.
  2. Automox:
    • Use Case: Creating account-based marketing campaigns around themes their prospects love.
    • Result: Specific results not provided on the summary page.
  3. Outreach:
    • Use Case: Using corporate gifting.
    • Result: Influenced $8M in pipeline.

Sendoso Reviews

Read the best Sendoso reviews by verified users here:

Note: review counts as of January 11th, 2024.

Learn More About Sendoso

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Learn more on their site.

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Author

  • Joe Kevens

    I'm the Founder and Editor-In-Chief of B2B SaaS Reviews. I'm also the Director of Demand Generation at PartnerStack, the #1 platform purpose-built for partner management and affiliate marketing in B2B SaaS. Before PartnerStack, I worked for other go-to-market B2B SaaS companies: Influitive (Advocate Marketing designed to generate more reviews, references, and referrals), LevelJump (Sales Enablement) (acquired by Salesforce) and Eloqua (Marketing Automation) (acquired by Oracle).

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