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Postal

Postal
Postal
The leading global offline engagement platform. Enhances direct mail campaigns with gifts, swag, and unique virtual events for a relatievly low cost.
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Published: January 19, 2024

What is Postal?

Imagine a platform that streamlines offline engagement for businesses.

Postal — formerly Postal.io — offers solutions like Postal Engage, Postal Brand, and Postal ABM, designed to enhance audience engagement, build brand value, and execute ABM strategies effectively. It includes Gifting Marketplace, Swag Store, Direct Mail, and Virtual Events. T

It’s a comprehensive tool for increasing marketing impact, sales, customer loyalty, and team culture through thoughtful offline interactions.

Postal Demo Video

Use Cases

The four main use cases of Postal are:

  1. Marketing: Enhancing brand awareness and audience engagement through personalized offline marketing campaigns.
  2. Sales: Supporting sales efforts with thoughtful gifting and direct mail to foster relationships and close deals.
  3. Customer Success: Building customer loyalty and retention through personalized offline touchpoints.
  4. Human Resources: Strengthening team culture and employee engagement with meaningful gifts and acknowledgments.

Notable Features

The four main solutions offered by Postal are:

  1. Postal Engage: Automates and integrates offline programs like direct mail and gifting within a global marketplace.
  2. Postal Brand: Focuses on creating, hosting, and managing inventory for a swag store with branded, custom items.
  3. Postal ABM: Provides a comprehensive campaign dashboard for executing Account-Based Marketing strategies.
  4. Paper Plane (by Postal): A creative services agency for offline marketing.

Pros and Cons

Pros and cons of Postal:

  1. Diverse Engagement Tools: Offers a range of offline engagement options like gifting, direct mail, and virtual events, enhancing marketing and customer relationship strategies.
  2. Integration with Existing Tech: Seamlessly integrates with various tech stacks, facilitating easy incorporation into current business processes.
  3. Customization and Branding: Provides options for branded merchandise and customizable campaigns, aiding in brand awareness and personalization.

Top 3 Cons:

  1. Cost: Pricing tiers might be a barrier for small businesses or startups.
  2. Complexity: The wide range of features might require a learning curve for effective utilization.

Price

The pricing and packaging for Postal are structured into three main tiers: Engage, Pro, and Enterprise. Each tier includes features such as unlimited sends and virtual events, branded merchandise and swag sourcing, unlimited integrations, trade show event management, global warehousing, and dedicated customer success management.

Additional capabilities like pick, pack, & kitting, a company-branded storefront, ABM campaign automation, and various levels of support differ across these tiers. For detailed pricing information and to see which package best fits your needs,

Customer Success Stories

Here are three customer success stories from Postal:

  1. FireMon:
    • Use Case: One-to-few gifting (The FireMon team found Postal MagicLinks to be a game-changer.)
    • Result: Influenced $4 million in pipeline.
  2. Big Health:
    • Use Case: Converting event registrants into sales opportunities.
    • Result: Successfully converted 51% of Pop-toberfest event registrants into sales opportunities.
  3. RollWorks:
    • Use Case: Automating offline touchpoints through Salesforce.
    • Result: Shortened their sales cycle by 30 days.

Postal Reviews

Read the best Postal reviews by verified users here:

Note: review counts as of January 11th, 2024.

Learn More About Postal

Want to learn about Postal?
Learn more on their site.

Visit Postal

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Author

  • Joe Kevens

    I'm the Founder and Editor-In-Chief of B2B SaaS Reviews. I'm also the Director of Demand Generation at PartnerStack, the #1 platform purpose-built for partner management and affiliate marketing in B2B SaaS. Before PartnerStack, I worked for other go-to-market B2B SaaS companies: Influitive (Advocate Marketing designed to generate more reviews, references, and referrals), LevelJump (Sales Enablement) (acquired by Salesforce) and Eloqua (Marketing Automation) (acquired by Oracle).

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