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Reachdesk

Reachdesk
Reachdesk
Enabling B2B companies to deliver the moments that matter at scale through data-driven direct mail and gifting. Deliver personalized gifts and swag from Reachdesk's global network of warehouses with particular strength in Europe.
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Published: January 19, 2024

What is Reachdesk?

Imagine a platform where data-driven gifting seamlessly integrates into your marketing and sales strategies, enhancing customer experiences and boosting business growth.

Reachdesk offers precisely this with its Allbound Engagement Platform, allowing personalized gifting across the buyer’s journey. You can send tailored gifts to prospects, customers, and employees by identifying key moments, making each interaction meaningful.

The platform’s global reach ensures you can connect with individuals worldwide, while its integration with your existing tech stack makes gifting a coordinated part of your multi-channel strategy.

This isn’t just about sending gifts; it’s about creating lasting relationships, celebrating your team, and standing out in a crowded market​.

Reachdesk Demo Video

Which types of organizations is Reachdesk best suited for?

Reachdesk is best suited for business-to-business (B2B) companies that want to enhance their account-based marketing (ABM) efforts. It helps B2B organizations to engage with their target accounts by sending personalized and physical gifts, which can be effective in building relationships and driving conversions.

Which job functions is Reachdesk best suited for?

Reachdesk is best suited for teams that are focused on revenue generation and are data-driven in their approach. This includes:

  1. Marketing Teams: For creating personalized gifting strategies that stand out and enhance customer engagement.
  2. Sales Teams: To create memorable sales experiences, win key accounts, and close more deals through targeted gifting.
  3. Customer Success Teams: For building lasting relationships with customers, driving expansion and referrals.
  4. HR and Employee Engagement Teams: To celebrate employees, boost employer branding, and build a happy, high-performing workplace.

Overall, any team looking to integrate data-driven gifting into their engagement strategies, whether for customer acquisition, retention, employee engagement, or sales, could find Reachdesk a valuable tool​​​​​​​​.

Use Cases

The top use cases for Reachdesk include:

  1. Engaging Hard-to-Reach Prospects and Customers: Using data-driven gifting to get noticed and provide a personal touch.
  2. Enhancing the Buyer’s Journey: Identifying key moments to send personalized gifts, thereby improving engagement and relationships.
  3. Direct Mail and Gifting Strategy: Implementing data-driven strategies that generate revenue and tracking their effectiveness in real-time.
  4. Building Lasting Customer Relationships: Aiding in customer expansion and referrals through meaningful engagement.
  5. Improving Sales Experiences: Creating memorable interactions to win key accounts and close deals.
  6. Employee Recognition and Engagement: Celebrating and motivating employees, thereby enhancing the employer brand and workplace culture​​​.

Notable Features

Reachdesk’s Corporate Gifting Platform offers several notable features:

  1. Insights: It provides powerful metrics on performance, benchmarking, spend, usage, and return on investment (ROI) throughout the buyer’s journey, eliminating guesswork​​.
  2. Address Confirmation: The platform enables the sending of physical goods with just an email, streamlining the process of connecting with recipients​​.
  3. Marketplace: Reachdesk offers a selection of local vendors with a global reach, ensuring no markups or hidden costs, and maintaining a local feel in gifting​​.
  4. Global Sending: The platform supports the delivery of gifts to prospects, customers, and employees anywhere in the world​​.
  5. Storage & Shipping: Reachdesk provides storage for promotional materials and swag, along with shipping from a global network of warehouses​​.
  6. eGifts: A flexible gifting option is available with thousands of global gift card choices in all major currencies, where you only pay for what gets redeemed​​.
  7. Sourcing & Project Management: It allows for the sourcing of memorable bespoke gifts and bundles, managed by a dedicated project manager.

Pros and Cons

Here are some of the main pros and cons of Reachdesk:

Pros

  1. Global Reach and Local Vendors: Reachdesk facilitates global sending and utilizes locally sourced vendors, ensuring a global reach while maintaining a local feel in the gifting experience​​​​. They also have particular strength and coverage in Europe.
  2. CRM Integration and Contact Management: Reachdesk integrates well with CRM systems, allowing for seamless transfer of prospect and customer contact information for targeted gifting and direct mail campaigns​​.
  3. Variety of Gifting Options: The platform offers a wide array of items for gifting, catering to diverse preferences and ensuring that businesses can find suitable gifts for their prospects, customers, or employees​​.

Cons

  1. Expense of the platform and gifts : While effective, the direct mail aspect of Reachdesk can be expensive, which might be a consideration for businesses with tight budgets​​.
  2. Dependence on Recipient Interaction: The effectiveness of Reachdesk’s strategy heavily relies on how recipients interact with the sent items. If the recipients do not engage with the gifts or mail, the intended impact might not be achieved​​.

These pros and cons should be considered in the context of your specific business needs and objectives when evaluating Reachdesk as a potential tool for your corporate gifting and engagement strategies.

Price

The pricing for Reachdesk is not disclosed online. However, Reachdesk offers different pricing packages based on your specific needs. You can contact their sales team or visit their website to get detailed information on their pricing options and packages.

Customer Success Stories

Here are several customer success stories for Reachdesk:

  • Lacework – Vasileios Kospanos, Senior Field Marketing Manager​​.
    • Use Case: Boosting pipeline and accelerating deal closures with direct mail.
    • Result: Achieved a 25% pipeline influence through gifting.

  • Cognism – Jamie Skeels, Senior Demand Generation Manager​​.
    • Use Case: Surpassing expectations in a campaign with a tangible customer experience.
    • Result: Garnered 4,000 physical book requests, enhancing the launch’s impact.

Reachdesk Reviews

Read the best Reachdesk reviews by verified users here:

Note: review counts as of January 11th, 2024.

Frequently Asked Questions

Which countries can I send to using Reachdesk?

Reachdesk ships to over 160 countries worldwide through its global network of warehouses and local vendors.

Where are Reachdesk warehouses located?

Warehouses are located globally in the USA, Australia, Canada, the UK, and Ireland, facilitating fast, cost-effective, and sustainable shipping.

How much does Reachdesk cost?

Reachdesk offers various packages, with pricing details available upon consultation with their sales team.

Still have questions? Get in touch

Learn More About Reachdesk

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Learn more on their site.

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Author

  • Joe Kevens

    I'm the Founder and Editor-In-Chief of B2B SaaS Reviews. I'm also the Director of Demand Generation at PartnerStack, the #1 platform purpose-built for partner management and affiliate marketing in B2B SaaS. Before PartnerStack, I worked for other go-to-market B2B SaaS companies: Influitive (Advocate Marketing designed to generate more reviews, references, and referrals), LevelJump (Sales Enablement) (acquired by Salesforce) and Eloqua (Marketing Automation) (acquired by Oracle).

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