Menu

TechTarget

TechTarget
TechTarget
4.2
We help fuel your pipeline faster with real insights about real people. Offer B2B technology purchase intent data.
Learn More

B2B SaaS Reviews reviewers select and review products independently.
We may earn commissions if you buy through affiliate links, which help support our testing.

 

Published: January 19, 2024

What is TechTarget?

Imagine a platform where technology professionals and decision-makers converge to gain comprehensive insights and guidance on their IT needs.

TechTarget offers a unique environment that combines rich, in-depth content and a vast community of experts. It’s a place where users can explore the latest trends, access detailed reviews, and find tailored solutions for their specific technology challenges.

With its focus on delivering high-quality, relevant information, TechTarget empowers professionals to make informed decisions about technology purchases and strategies, without the clutter of unnecessary jargon or overwhelming sales pitches.

 

TechTarget Demo Video

https://youtu.be/XMiumGVawJU

Which types of organizations is TechTarget best suited for?

TechTarget is best suited for mid-market and enterprise B2B IT companies that target tech buyers in IT departments.

Use Cases

TechTarget serves four main use cases:

  1. ABM/ABX: Prioritizes and engages target accounts, building successful account-based marketing.
  2. Tech Marketing: Focuses on improving contact databases, lead generation, and event promotion.
  3. Partner Marketing: Aims at strategic growth and optimization in partner marketing.
  4. Tech Sales: Concentrates on better outreach, prospect engagement, and sales opportunity generation.

Notable Features

TechTarget’s product offerings include:

  1. Digital Advertising: Offers targeted advertising solutions, custom and native websites, and sponsorable online tech summits to engage B2B tech buyers.
  2. Demand Generation & ABM: Features the Priority Engine for powerful intent data, lead generation services, custom content creation, and a comprehensive portfolio for webinars and virtual events.
  3. Sales Intelligence & Enablement: Provides sales-quality leads, intent data through the Priority Engine, and expertly crafted custom content to boost sales effectiveness.
  4. Strategic Services: Includes research, advisory, and consulting for strategic planning and product development, as well as custom research services and strategic buyer insights to enhance go-to-market strategies.
  5. Demand Gen & ABM, Sales Intelligence & Enablement, Strategic Services: These categories encompass a range of services like BrightTALK Studios for video production and other tools for enhancing marketing and sales efforts.

Price

TechTarget offers a range of pricing packages for its services, tailored to meet the specific needs of businesses.

  • No specific pricing information is available.
  • Priority Engine is their primary intent data offering, aimed at enabling marketing and sales teams by providing behavior insights for high priority accounts and leads.
  • Does not offer a free trial, a freemium version, or premium consulting/integration services​

To get accurate pricing information, it is recommended to visit the TechTarget website or contact their sales team directly.

Customer Success Stories

Here are a few TechTarget customer success stories:

  1. InterSystems (AI, BI & Big Data)
    • Use Case: Leveraging Priority Engine for Healthcare marketing.
    • Result: Gained insights into active research within organizations for prioritizing accounts.
  2. Magna5 (Networking)
    • Use Case: Utilizing TechTarget’s Confirmed Projects™ for a deeper understanding of buyer needs.
    • Result: Established trust and won more deals.
  3. Citrix (Cloud & DevOps)
    • Use Case: Using Priority Engine to view buying and intent signals across various roles.
    • Result: Enhanced visibility of where buyers are in the buying cycle based on actual behavior.

TechTarget Reviews

Read the best TechTarget reviews by verified users here:

Note: review counts as of January 12th, 2024.

Learn More About TechTarget

Want to learn about TechTarget?
Learn more on their site.

Visit TechTarget

Alternatives

Author

  • Joe Kevens B2B SaaS Reviews

    I'm the Founder and Editor-In-Chief of B2B SaaS Reviews and the Director of Demand Generation at PartnerStack, the leading platform for partner management and affiliate marketing in B2B SaaS. My experience spans several notable B2B SaaS companies, including Influitive (Advocate Marketing), LevelJump (Sales Enablement, acquired by Salesforce), and Eloqua (Marketing Automation, acquired by Oracle). I hold a Bachelor of Commerce in Marketing Management from Toronto Metropolitan University and a Master of International Business from Queen's University, with academic exchanges at Copenhagen Business School and Bocconi University.

How would you rate this product summary?
1-Stars
1-Stars
2-Stars
2-Stars
3-Stars
3-Stars
4-Stars
4-Stars
5-Stars
5-Stars
Arrow-up