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Postal

Postal
Postal
4.6
The leading global offline engagement platform. Enhances direct mail campaigns with gifts, swag, and unique virtual events for a relatievly low cost.
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Last updated: July 11, 2024

What is Postal?

Imagine a platform that streamlines offline engagement for businesses.

Postal — formerly Postal.io — offers solutions like Postal Engage, Postal Brand, and Postal ABM, designed to enhance audience engagement, build brand value, and execute ABM strategies effectively. It includes Gifting Marketplace, Swag Store, Direct Mail, and Virtual Events. T

It’s a comprehensive tool for increasing marketing impact, sales, customer loyalty, and team culture through thoughtful offline interactions.

Postal Demo Video

Use Cases

The four main use cases of Postal are:

  1. Marketing: Enhancing brand awareness and audience engagement through personalized offline marketing campaigns.
  2. Sales: Supporting sales efforts with thoughtful gifting and direct mail to foster relationships and close deals.
  3. Customer Success: Building customer loyalty and retention through personalized offline touchpoints.
  4. Human Resources: Strengthening team culture and employee engagement with meaningful gifts and acknowledgments.

Notable Features

The four main solutions offered by Postal are:

  1. Postal Engage: Automates and integrates offline programs like direct mail and gifting within a global marketplace.
  2. Postal Brand: Focuses on creating, hosting, and managing inventory for a swag store with branded, custom items.
  3. Postal ABM: Provides a comprehensive campaign dashboard for executing Account-Based Marketing strategies.
  4. Paper Plane (by Postal): A creative services agency for offline marketing.

Postal Reviews - Summarized

Postal.io is highly regarded for its ease of use, robust customer support, and wide variety of gift options, making it a valuable tool for sales and marketing teams aiming to enhance engagement through direct mail and gifting. Users appreciate its seamless integration with CRM platforms, flexibility in sending gifts, and the ability to streamline the process of managing and sending out physical marketing materials.

However, some users have noted occasional software bugs, limited features in certain regions, challenges with address verification, and an underdeveloped HubSpot integration that cannot report in HubSpot on Postal activity. Despite these issues, the overall sentiment is positive, with many reviewers highlighting significant improvements in lead generation and customer satisfaction since implementing Postal.io.

In summary, Postal.io is praised for its user-friendliness and efficient customer service, though it could benefit from more robust reporting features and expanded regional support​.

Pros and Cons

Pros and cons of Postal:

  1. Diverse Engagement Tools: Offers a range of offline engagement options like gifting, direct mail, and virtual events, enhancing marketing and customer relationship strategies.
  2. Integration with Existing Tech: Seamlessly integrates with various tech stacks, facilitating easy incorporation into current business processes.
  3. Customization and Branding: Provides options for branded merchandise and customizable campaigns, aiding in brand awareness and personalization.

Top 3 Cons:

  1. Cost: Pricing tiers might be a barrier for small businesses or startups.
  2. Complexity: The wide range of features might require a learning curve for effective utilization.

Price

The pricing and packaging for Postal are structured into three main tiers: Engage, Pro, and Enterprise. Each tier includes features such as unlimited sends and virtual events, branded merchandise and swag sourcing, unlimited integrations, trade show event management, global warehousing, and dedicated customer success management.

Additional capabilities like pick, pack, & kitting, a company-branded storefront, ABM campaign automation, and various levels of support differ across these tiers. For detailed pricing information and to see which package best fits your needs,

Customer Success Stories

Here are three customer success stories from Postal:

  1. FireMon:
    • Use Case: One-to-few gifting (The FireMon team found Postal MagicLinks to be a game-changer.)
    • Result: Influenced $4 million in pipeline.
  2. Big Health:
    • Use Case: Converting event registrants into sales opportunities.
    • Result: Successfully converted 51% of Pop-toberfest event registrants into sales opportunities.
  3. RollWorks:
    • Use Case: Automating offline touchpoints through Salesforce.
    • Result: Shortened their sales cycle by 30 days.

Postal Reviews

Read the best Postal reviews by verified users here:

Note: review counts as of July 11th, 2024.

Learn More About Postal

Want to learn about Postal?
Learn more on their site.

Visit Postal

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Author

  • Joe Kevens B2B SaaS Reviews

    I'm the Founder and Editor-In-Chief of B2B SaaS Reviews and the Director of Demand Generation at PartnerStack, the leading platform for partner management and affiliate marketing in B2B SaaS. My experience spans several notable B2B SaaS companies, including Influitive (Advocate Marketing), LevelJump (Sales Enablement, acquired by Salesforce), and Eloqua (Marketing Automation, acquired by Oracle). I hold a Bachelor of Commerce in Marketing Management from Toronto Metropolitan University and a Master of International Business from Queen's University, with academic exchanges at Copenhagen Business School and Bocconi University.

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