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Published: January 19, 2024
Refine Labs, a leading B2B digital marketing and demand generation agency, helps companies increase their qualified pipeline and revenue by aligning with modern buyer behaviors.
They specialize in transitioning from traditional lead generation to innovative demand generation, using integrated strategies to improve demand capture, creation, and conversion.
Refine Labs differentiates itself by focusing on modern demand generation strategies, specifically emphasizing the role of “Dark Social” in B2B marketing. They recognize that a significant portion of the buyer’s journey happens in untrackable, private digital spaces like messaging apps, email, and closed groups. Refine Labs leverages this understanding to create demand generation strategies that align with how buyers actually consume and buy today, moving beyond traditional metrics and platforms.
With a focus on driving growth profitably, they provide tailored solutions to optimize marketing initiatives and accelerate the achievement of your growth goals.
Refine Labs offers two primary services:
Refine Labs’ pricing and packaging include:
Please note that software pricing is subject to change. It’s recommended to visit their site for pricing and contact them for more information.
Here are three Refine Labs customer successes:
Read the best Refine Labs reviews by verified users here:
Note: review counts as of January 13th, 2024.
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I'm the Founder and Editor-In-Chief of B2B SaaS Reviews and the Director of Demand Generation at PartnerStack, the leading platform for partner management and affiliate marketing in B2B SaaS. My experience spans several notable B2B SaaS companies, including Influitive (Advocate Marketing), LevelJump (Sales Enablement, acquired by Salesforce), and Eloqua (Marketing Automation, acquired by Oracle). I hold a Bachelor of Commerce in Marketing Management from Toronto Metropolitan University and a Master of International Business from Queen's University, with academic exchanges at Copenhagen Business School and Bocconi University.