Menu

Hootsuite

Hootsuite
Hootsuite
4.3
Too many brands suck at social. Yours doesn’t have to. Schedule across all your social networks in a few taps.
Learn More

B2B SaaS Reviews reviewers select and review products independently.
We may earn commissions if you buy through affiliate links, which help support our testing.

 

Last updated: January 7, 2025

What is Hootsuite?

Imagine a platform where managing your social media becomes an organized, insightful, and engaging experience.

Hootsuite offers this by providing tools for scheduling posts, analyzing social media traffic, and streamlining engagement across various platforms. It’s designed to help users track their social media performance, respond to customer interactions in a unified way, and gain insights from social media trends.

This comprehensive suite caters to businesses of all sizes, offering a centralized solution for social media management challenges.

Hootsuite Demo Video

Who is Hootsuite best suited for?

Hootsuite is ideal for businesses and individuals seeking a comprehensive social media management tool.

It’s particularly suited for marketing professionals, social media managers, and small to large businesses overseeing multiple social media accounts, scheduling posts, monitoring social media traffic, and engaging with audiences across different platforms.

By providing analytics and insights, it’s also valuable for strategizing and measuring the impact of social media campaigns.

Notable Features

Hootsuite offers various notable features on its platform, including:

  • Publish and Schedule: Create, schedule, and publish content across multiple social networks.
  • Social Media Analytics: In-depth tools for analyzing post performance and industry benchmarks.
  • AI Content Creation: AI-driven caption generation, content ideas, and hashtag suggestions.
  • Best Times to Post: Insights into optimal posting times based on audience and goals.
  • Social Listening: Monitoring brand mentions, trends, and industry leaders.
  • Engagement Tools: Tools for managing public and private messages and automating responses.
  • Employee Advocacy: Amplify reach through employee engagement.
  • Social Advertising: Manage and analyze paid social media ads.

Price

Hootsuite’s pricing and packages include:

  • Professional Plan: US $99 per month (annual billing). For 1 user and 10 social accounts with unlimited posts and basic analytics. Skip the trial to get 60% off your first year (save $713) on annual billing or 20% off your first 6 months (save $119) on monthly billing.
  • Team Plan: US $249 per month (annual billing). For 3 users and 20 social accounts, includes Professional features plus team collaboration tools. Skip the trial to get 60% off your first year (save $1,793) on annual billing or 20% off your first 6 months (save $299) on monthly billing.
  • Enterprise Plan: Customized for larger teams, starting from 5 users and 50 social accounts, with advanced features like social ad management and employee advocacy.

Each plan offers a free 30-day trial, with the option for annual billing. The Enterprise plan requires contacting Hootsuite for a tailored quote.

Please note that these prices are subject to change, and it’s always best to visit Hootsuite’s official website or contact their sales team for the most up-to-date pricing information.

Customer Success Stories

Here are three customer success stories for Hootsuite:

  1. Watermark Retirement Communities
    • Use Case: Managing social media for over 70 senior living communities.
    • Result: 91.4% increase in engagement rate, 3348% increase in impressions, 1118% increase in social media posts.
  2. Ochsner Health
    • Use Case: Louisiana’s largest nonprofit healthcare system.
    • Result: 129% year-on-year increase in social media engagement, 86% activation among brand ambassadors, >5% traffic driven to corporate website from social in 2020.
  3. The Royal Australian College of General Practitioners (RACGP)
    • Use Case: Social listening and publishing workflows for audience growth.
    • Result: 130% lift in engagement on Twitter and 87% on Facebook, 41% increase in LinkedIn followers, 95% active content contributors in the first three months.

Hootsuite Reviews

Read the best Hootsuite reviews by verified users here:

Note: review counts as of January 14th, 2024.

Frequently Asked Questions

What is Hootsuite?

Hootsuite is a social media management platform that allows users to schedule and manage their social media content across multiple platforms from one dashboard.

How much does Hootsuite cost?

Hootsuite offers various pricing plans starting from US $99 per month for individuals and small businesses, with additional features and higher pricing for larger organizations.

Can Hootsuite schedule posts on all social media platforms?

Yes, Hootsuite supports scheduling and posting on popular social media platforms such as Facebook, Twitter, Instagram, LinkedIn, YouTube, and more.

Does Hootsuite provide analytics and reporting?

Yes, Hootsuite offers analytics and reporting features that provide insights into social media performance, audience engagement, and campaign effectiveness.

Is Hootsuite user-friendly for beginners?

Hootsuite has a user-friendly interface and provides tutorials and resources to help beginners navigate and utilize its features effectively.

Still have questions? Get in touch

Learn More About Hootsuite

Want to learn about Hootsuite?
Learn more on their site.

Visit Hootsuite

Alternatives

Author

  • Joe Kevens B2B SaaS Reviews

    I'm the Founder and Editor-In-Chief of B2B SaaS Reviews and the Director of Demand Generation at PartnerStack, the leading platform for partner management and affiliate marketing in B2B SaaS. My experience spans several notable B2B SaaS companies, including Influitive (Advocate Marketing), LevelJump (Sales Enablement, acquired by Salesforce), and Eloqua (Marketing Automation, acquired by Oracle). I hold a Bachelor of Commerce in Marketing Management from Toronto Metropolitan University and a Master of International Business from Queen's University, with academic exchanges at Copenhagen Business School and Bocconi University.

How would you rate this product summary?
1-Stars
1-Stars
2-Stars
2-Stars
3-Stars
3-Stars
4-Stars
4-Stars
5-Stars
5-Stars
Arrow-up