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Cognism

Cognism
Cognism
4.6
Leader in international sales intelligence. Accelerate sales with their B2B data solutions.
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Last updated: May 14, 2024

What is Cognism?

Imagine having access to a wealth of B2B sales intelligence, enabling your sales and marketing teams to connect with key decision-makers efficiently.

Cognism provides this through a platform that offers verified mobile numbers and emails, enhancing your ability to engage with potential clients. It’s designed for B2B businesses, offering comprehensive data coverage, including firmographic and technographic insights, intent data, and compliance with Do Not Call lists.

 This tool is tailored to improve the efficiency and effectiveness of your sales and marketing efforts, particularly in EMEA, US, and DACH regions.

Cognism Demo Video

Who is Cognism best suited for?

Cognism is best suited for B2B organizations, particularly those in sales and marketing roles. It’s designed to provide the data that sales and marketing teams need to get more leads and close more deals. Additionally, it benefits Go-To-Market Operations and leaders by providing enriched data and strategic tools for market alignment and efficiency. The platform is tailored to enhance prospecting, data management, and market engagement strategies.

Use Cases

Cognism’s platform offers four main use cases:

  1. Sales: Helps sales teams exceed their performance targets by providing efficient access to key B2B prospects.
  2. Marketing: Enables marketers to acquire highly targeted leads on demand, enhancing lead generation campaigns.
  3. GTMOps (Go-To-Market Operations): Aims to unlock the potential of GTM teams through enriched data insights and strategic tools.
  4. GTM Leaders: Assists Go-To-Market leaders in aligning their efforts across departments, ensuring a unified approach to market strategies.

Notable Features

Cognism offers five main products:

  1. Prospector: A tool for building targeted lists for sales and marketing purposes.
  2. Enhance: Provides list cleansing and enrichment services, ensuring data accuracy and relevance.
  3. Chrome Extension: An individual prospecting tool that integrates with the Chrome browser for easy access and use.
  4. Intent Data: Helps identify potential buyers actively searching for solutions that your company offers.
  5. Integrations: Enables seamless connection and compatibility with various elements of a business’s existing technology stack.

Price

Cognism offers different pricing packages based on the specific needs and requirements of businesses.

  • Pricing Model: Customized based on individual needs and unique workflows.
  • Packages: Cognism’s pricing packages are tailored and include:
    • Platinum Package: Offers contact data (email, direct dial, mobile), company data (industry, location, revenue, etc.), and access to events like hiring and funding.
    • Diamond Package: Includes all Platinum features plus phone-verified mobile numbers, intent data, and additional access features.
  • Features: All licenses are flexible, with a flat platform access fee covering data maintenance, setup, onboarding, and 24-7 live chat support. Users get unrestricted access to data in their package and can export records without restrictions. Integrations with popular CRMs and Sales Engagement tools are included in every package​.

Visit the Cognism site and reach out directly to them to get personalized pricing.

Customer Success Stories

Here are several customer success stories for Cognism:

  1. Drift
    • Use Case: Lead generation.
    • Result: 80% data accuracy and 4000 leads enriched.
  2. Ultima
    • Use Case: Improved call efficiency.
    • Result: Achieved targets with 70% fewer calls.
  3. SaaSLeads
    • Use Case: Quality data for meeting bookings.
    • Result: 80% of demos booked with Cognism leads, influencing £0.8 million in revenue.

Cognism Reviews

Read the best Cognism reviews by verified users here:

Note: review counts as of May 14th, 2024.

Cognism User Review Consensus:

Cognism is highly valued for its user-friendly interface, accurate data, and seamless CRM integrations, making it a go-to for lead generation and prospecting. Users appreciate its comprehensive contact database (with particular strength in European contact data) and efficient search functionalities. However, some report issues with outdated data and occasional integration challenges. Despite these minor drawbacks, Cognism’s robust performance and excellent customer support keep it a favored choice among sales professionals​

Frequently Asked Questions

What is Cognism?

Cognism is a sales acceleration platform that provides businesses with accurate B2B contact data and sales intelligence to help them generate leads and drive revenue growth.

How does Cognism source its data?

Cognism sources its data from a variety of trusted and verified sources, including public databases, social media profiles, and company websites.

Can Cognism integrate with other CRM or marketing automation platforms?

Yes, Cognism offers seamless integrations with popular CRM and marketing automation platforms, allowing users to easily sync and manage their data across multiple systems.

Is the data provided by Cognism accurate and up-to-date?

Cognism prides itself on providing high-quality and up-to-date data. They use advanced algorithms and manual verification processes to ensure the accuracy and freshness of their data.

What are the pricing options for Cognism?

Cognism offers flexible pricing options based on the specific needs and scale of each business. They provide customized quotes and plans tailored to individual requirements.

Still have questions? Get in touch

Learn More About Cognism

Want to learn about Cognism?
Learn more on their site.

Visit Cognism

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Author

  • Joe Kevens B2B SaaS Reviews

    I'm the Founder and Editor-In-Chief of B2B SaaS Reviews and the Director of Demand Generation at PartnerStack, the leading platform for partner management and affiliate marketing in B2B SaaS. My experience spans several notable B2B SaaS companies, including Influitive (Advocate Marketing), LevelJump (Sales Enablement, acquired by Salesforce), and Eloqua (Marketing Automation, acquired by Oracle). I hold a Bachelor of Commerce in Marketing Management from Toronto Metropolitan University and a Master of International Business from Queen's University, with academic exchanges at Copenhagen Business School and Bocconi University.

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