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Clearbit

Clearbit
Clearbit
Hit your target, in any market. Enhance marketing and sales with data enrichment.
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Published: January 19, 2024

What is Clearbit?

Imagine a platform that simplifies the process of understanding and engaging with your customers.

Clearbit offers a suite of tools designed to help businesses enhance their marketing, sales, and analytics efforts. At its core, Clearbit provides powerful data enrichment services, enabling companies to gain deeper insights into their customer base by appending additional information to existing contact details. This data enrichment helps in tailoring marketing campaigns, improving customer interactions, and making informed business decisions. Additionally, Clearbit aids in lead generation and scoring, offering up-to-date information that allows for more effective targeting and segmentation.

With a focus on data accuracy and usability, Clearbit is a valuable resource for businesses looking to deepen their understanding of their customers and prospects.

Clearbit Demo Video

Which job functions is Clearbit best suited for?

Clearbit’s services support various roles:

  1. Marketing: Enhances targeting and personalization, improving lead generation and conversion rates.
  2. Operations: Streamlines data management, ensuring accurate and up-to-date customer information.
  3. Sales: Provides detailed lead information, aiding in prospecting and sales effectiveness.
  4. Product Teams: Offers customer insights that inform product development and feature prioritization.

Use Cases

Clearbit serves seven main use cases:

  1. Ad Targeting: Optimizes online advertising by targeting relevant audiences.
  2. Conversion Tracking: Tracks customer conversions to understand marketing effectiveness.
  3. Data Enrichment: Enhances customer profiles with additional relevant data.
  4. Form Optimization: Streamlines online forms to improve user experience and data collection.
  5. Intent-based Outreach: Focuses on reaching potential customers based on their online behavior.
  6. Lead Scoring & Routing: Prioritizes and directs leads to appropriate sales channels.
  7. Advanced Personalization: Tailors content and interactions to individual customer profiles.

Notable Features

Clearbit’s notable features include:

  1. Data Enrichment: Enhances customer profiles with comprehensive, up-to-date information.
  2. Prospecting: Helps in identifying and reaching the right leads.
  3. Intent Data: Tracks potential customers’ online behaviors to indicate their buying intentions.
  4. Conversion Optimization: Streamlines online forms and enhances user experience for better conversion rates.
  5. Market Segmentation: Allows precise customer segmentation for targeted marketing.
  6. Lead Scoring: Prioritizes leads based on their potential value.

Price

Clearbit offers three pricing tiers:

  1. Free Plan: This plan is free forever, with no credit card required. It includes 25 credits each month for discovering leads and revealing site visitors.
  2. Growth Plan: Ranging from $50 to $275, this plan offers 125 to 1,000 credits monthly. It’s a self-serve, month-to-month plan requiring a credit card.
  3. Business Plan: Targeted at those needing more credits and support. Interested users must contact Clearbit’s sales team for more details and pricing.

Customer Success Stories

Here are a few customer success stories for Clearbit:

  1. Contractbook:
    • Use Case: Building an intent-based outreach strategy.
    • Result: Doubled their outbound response rates.
  2. Greenhouse:
    • Use Case: Using Clearbit across the marketing funnel to optimize paid ad engagement and site conversion.
    • Result: Tripled paid ad engagement and increased demo request form completion by 20%.
  3. Directive:
    • Use Case: Scaling paid media efforts to meet revenue goals.
    • Result: Generated $5.6 million in pipeline revenue.

Clearbit Reviews

Read the best Clearbit reviews by verified users here:

Note: review counts as of January 12th, 2024.

Frequently Asked Questions

What is Clearbit?

Clearbit is a data enrichment platform that helps businesses gather and enhance customer data to improve sales and marketing efforts.

How does Clearbit work?

Clearbit integrates with various tools and platforms to collect and analyze data from multiple sources, providing businesses with valuable insights and information about their customers.

What are the key features of Clearbit?

Clearbit offers features such as lead enrichment, company data enrichment, email verification, and customer segmentation, enabling businesses to better understand and engage with their target audience.

Is Clearbit secure and compliant with data privacy regulations?

Yes, Clearbit takes data security and privacy seriously. They have implemented measures to ensure the protection of customer data and comply with relevant regulations, such as GDPR and CCPA.

How can Clearbit benefit my business?

Clearbit can help your business by providing accurate and up-to-date customer data, enabling personalized marketing campaigns, improving lead qualification, and enhancing overall sales and marketing effectiveness.

Still have questions? Get in touch

Learn More About Clearbit

Want to learn about Clearbit?
Learn more on their site.

Visit Clearbit

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Author

  • Joe Kevens

    I'm the Founder and Editor-In-Chief of B2B SaaS Reviews. I'm also the Director of Demand Generation at PartnerStack, the #1 platform purpose-built for partner management and affiliate marketing in B2B SaaS. Before PartnerStack, I worked for other go-to-market B2B SaaS companies: Influitive (Advocate Marketing designed to generate more reviews, references, and referrals), LevelJump (Sales Enablement) (acquired by Salesforce) and Eloqua (Marketing Automation) (acquired by Oracle).

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