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Last updated: January 7, 2025
The CAP Certification Module 1, offered by Captivate Collective, course covers key aspects such as advocacy outcomes, program branding, and internal alignment.
It emphasizes live, interactive sessions and provides real-world examples and expert insights. This module is part of a series aiming to connect customer experiences with measurable business impacts, ideal for those starting or advancing in customer advocacy.
The CAP Certification Module 1 – Business Impact is best suited for professionals involved in customer advocacy, engagement, or experience.
It’s ideal for those looking to understand and enhance the business impact of customer advocacy programs. This includes roles like customer advocacy managers, customer success managers, and marketing professionals who aim to connect customer experiences with measurable business outcomes.
Want to learn about CAP Certification?
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I'm the Founder and Editor-In-Chief of B2B SaaS Reviews and the Director of Demand Generation at PartnerStack, the leading platform for partner management and affiliate marketing in B2B SaaS. My experience spans several notable B2B SaaS companies, including Influitive (Advocate Marketing), LevelJump (Sales Enablement, acquired by Salesforce), and Eloqua (Marketing Automation, acquired by Oracle). I hold a Bachelor of Commerce in Marketing Management from Toronto Metropolitan University and a Master of International Business from Queen's University, with academic exchanges at Copenhagen Business School and Bocconi University.