Published: January 19, 2024
Measuring the return on investment (ROI) of Customer Marketing & Advocacy (CMA) programs is a simple and actionable course.
This course provides over 25 CMA metrics to track, strategies for engaging with revenue leaders, and a process for implementing a revenue attribution model. It includes a functional spreadsheet with formulas, tips for executive-level discussions, email templates, and campaign setup guidance. Additionally, it features a demo of a digital asset and provides several digital resources upon completion, aiming to enhance your ability to display impactful metrics and improve CMA program presentation.
The course on measuring the ROI of Customer Marketing & Advocacy (CMA) is best suited for professionals in customer marketing, advocacy roles, or related fields.
It’s ideal for those seeking to enhance their skills in tracking and presenting impactful metrics, engaging with revenue leaders, and implementing revenue attribution models.
The course’s content, including metrics, email templates, and guidance on campaign setup, is particularly beneficial for individuals responsible for proving the value of CMA programs to their organizations.
You’ll get access to:
The price of the course is a one-time fee of $197.
The course has a 4.9 rating on 34 reviews on Gumroad.
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