What is User Generated Content Software?

User Generated Content (UGC) software is like having a megaphone for your customers.

It helps brands collect, manage, and showcase content created by users—think reviews, photos, videos, and social media posts.

It’s all about leveraging the voice of your customers to build trust and drive sales.

UserEvidence UserEvidence
Helping B2B marketers better leverage the voice of their customers by collecting feedback, reviewing responses, and sharing the best voice of the customer content.
Bazaarvoice Bazaarvoice
4.3
Building smarter shopper experiences across the entire customer journey. Drive brand growth with user-generated content.
Yotpo Yotpo
4.8
An eCommerce marketing platform offering solutions for Reviews, SMS, Loyalty & Referrals, Subscriptions, and Visual UGC. Enhance eCommerce with customer content.
PowerReviews PowerReviews
4.3
The Ratings & Reviews specialist doing more with UGC to grow your business. Improve product experience with user feedback.
LoudCrowd LoudCrowd
4.5

We help brands achieve customer-led growth through social rewards programs. Drive customer advocacy through gamification

Key features of the best User Generated Content Software

Key feature include:

  • Review Collection: Gather customer reviews effortlessly.
  • Content Moderation: Keep things clean and relevant.
  • Social Integration: Pull in content from social media.
  • Analytics: Measure the impact of UGC on your sales.
  • Customizable Widgets: Display UGC on your site seamlessly.

Benefits of User Generated Content Software

The main benefits of UGC software are:

  • Increased Trust: Real customer voices build credibility.
  • Higher Engagement: UGC is more relatable and engaging.
  • SEO Boost: Fresh, user-generated content helps with search rankings.
  • Conversion Rates: Authentic reviews and photos can drive sales up.

Who uses User Generated Content Software

Who’s using this? Brands of all sizes, from e-commerce giants to B2B SaaS companies to local businesses.

If you’ve got customers and a digital presence, UGC software can help you get more customers.

Implementation of User Generated Content Software

Implementing it is a bit like assembling IKEA furniture. There’s a learning curve, but most platforms offer solid support and resources. Once it’s up and running, it’s pretty smooth sailing.

Comparing User Generated Content Software

Comparing them? Think of it like comparing cars. Bazaarvoice is your luxury sedan—feature-rich and robust. Yotpo is the sporty coupe—sleek and versatile. PowerReviews is the reliable SUV—solid and dependable. LoudCrowd is the new kid on the block—innovative and fresh. UserEvidence is the premium SUV—built specifically for the B2B SaaS terrain.

Pricing: the cost of User Generated Content Software

Cost? It varies. Bazaarvoice, Yotpo, and UserEvidence are on the pricier side, often starting in the thousands per month. PowerReviews is a bit more mid-range. LoudCrowd is more affordable, especially for smaller businesses. Always best to get a quote tailored to your needs.

Author

Joe Kevens B2B SaaS Reviews

I’m the Founder and Editor-In-Chief of B2B SaaS Reviews and the Director of Demand Generation at PartnerStack, the leading platform for partner management and affiliate marketing in B2B SaaS. My experience spans several notable B2B SaaS companies, including Influitive (Advocate Marketing), LevelJump (Sales Enablement, acquired by Salesforce), and Eloqua (Marketing Automation, acquired by Oracle). I hold a Bachelor of Commerce in Marketing Management from Toronto Metropolitan University and a Master of International Business from Queen’s University, with academic exchanges at Copenhagen Business School and Bocconi University.

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