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Yotpo

Yotpo
Yotpo
An eCommerce marketing platform offering solutions for Reviews, SMS, Loyalty & Referrals, Subscriptions, and Visual UGC. Enhance eCommerce with customer content.
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Published: January 19, 2024

What is Yotpo?

Imagine a world where customer reviews are the driving force behind your brand’s success.

With Yotpo, this dream becomes a reality. What if you could effortlessly collect and showcase authentic customer feedback, boosting your online reputation and increasing sales? Think about the possibilities of harnessing the power of social proof to build trust and loyalty among your target audience. Yotpo empowers businesses to leverage the voice of their customers, revolutionizing the way brands connect with their audience.

Yotpo Demo Video

Who is Yotpo best suited for?

  • E-commerce businesses seeking to enhance their online customer engagement and brand presence.
  • Retailers looking to build customer trust through authentic reviews and user-generated content.
  • Brands aiming to create personalized marketing strategies via SMS and email.
  • Companies interested in boosting recurring revenue with subscription services.
  • Businesses focused on developing custom loyalty and referral programs to increase customer retention and advocacy.

Notable Features

Yotpo offers six main product features:

  1. SMS: This feature enables businesses to connect with shoppers through mobile experiences designed to drive conversions.
  2. Reviews: Utilizes AI to gather and showcase customer feedback, enhancing the credibility and appeal of products.
  3. Loyalty & Referrals: Allows the creation of custom loyalty and referral programs, fostering customer engagement and brand advocacy.
  4. Subscriptions: Offers tools to implement subscription services, thereby boosting recurring revenue.
  5. Email: A new feature focused on creating personalized and visually appealing emails to increase customer engagement.
  6. Visual UGC (User-Generated Content): Helps businesses showcase customer photos and videos throughout the buyer’s journey, enhancing authenticity and trust.

Price

Yotpo has three pricing plans:

  • Free Plan: Designed for starting brands, includes up to 50 monthly orders, automatic review requests, email design from template library, review moderation and publishing, on-site review display, and 24/7 live chat support. No credit card is needed.
  • Growth Plan: Starts at $15/month. Pricing varies based on monthly orders: 50 orders for $15, 100 orders for $24, 250 orders for $49, 500 orders for $79, 1000 orders for $129.
  • Prime Plan: Starts at $119/month. Pricing varies based on monthly orders: 250 orders for $119, 500 orders for $169, 1000 orders for $269, 2000 orders for $299, 3000 orders for $329, 5000 orders for $379, 7000 orders for $429, 10000 orders for $469.

Customer Success Stories

Here are several customer success stories for Yotpo:

  1. Princess Polly
    • Use Case: Build better customer experiences and drive brand loyalty.
    • Result: Achieved 43% month-over-month subscriber growth and 64x total ROI since launch, with SMS marketing becoming one of their highest revenue-driving channels.
  2. Brooklinen
    • Use Case: Build a community of loyal brand fans and improve the brand experience based on customer feedback.
    • Result: Collected over 25,000 five-star reviews, generating additional revenue from repeat purchases initiated by coupons and promoted products in review requests.
  3. Revolution Beauty
    • Use Case: Boost repeat purchase rate and motivate customer behavior.
    • Result: Achieved a 234% increase in average purchase rate and a 378% increase in lifetime revenue per loyalty member; also saw a 44% increase in average order value.
  4. Greats
    • Use Case: Deliver exceptional customer service and improve on-site product marketing.
    • Result: 40% of site visitors engaged with on-site user-generated content (UGC), and roughly 60% of buyers engaged with UGC.

Yotpo Reviews

Read the best Yotpo reviews by verified users here:

Note: review counts as of January 12th, 2024.

Frequently Asked Questions

What is Yotpo and what does it do?

Yotpo is a customer content marketing platform that helps businesses collect and leverage customer reviews, ratings, and photos to drive sales and improve brand reputation.

How does Yotpo integrate with my website?

Yotpo offers seamless integrations with popular e-commerce platforms like Shopify, Magento, and WooCommerce, making it easy to implement and manage customer reviews and other user-generated content on your website.

Can Yotpo help me increase my online sales?

Yes, Yotpo's features like review request emails, social media integrations, and customizable widgets have been proven to increase conversion rates and drive more sales for businesses.

Is Yotpo easy to use for non-technical users?

Yes, Yotpo provides a user-friendly interface and intuitive tools that make it easy for anyone, regardless of technical expertise, to set up and manage customer reviews and other user-generated content.

How does Yotpo handle fake reviews and spam?

Yotpo has advanced fraud detection algorithms in place to identify and filter out fake reviews and spam. They also provide moderation tools that allow businesses to manually review and approve customer content before it goes live on their website.

Still have questions? Get in touch

Learn More About Yotpo

Want to learn about Yotpo?
Learn more on their site.

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Author

  • Joe Kevens

    I'm the Founder and Editor-In-Chief of B2B SaaS Reviews. I'm also the Director of Demand Generation at PartnerStack, the #1 platform purpose-built for partner management and affiliate marketing in B2B SaaS. Before PartnerStack, I worked for other go-to-market B2B SaaS companies: Influitive (Advocate Marketing designed to generate more reviews, references, and referrals), LevelJump (Sales Enablement) (acquired by Salesforce) and Eloqua (Marketing Automation) (acquired by Oracle).

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