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Bazaarvoice

Bazaarvoice
Bazaarvoice
Building smarter shopper experiences across the entire customer journey. Drive brand growth with user-generated content.
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Published: January 19, 2024

What is Bazaarvoice?

Imagine a platform transforming how brands and retailers connect with their customers.

Bazaarvoice offers a comprehensive solution that harnesses user-generated content (UGC) to enhance the shopping experience. This platform aims to build trust and drive sales through authentic customer reviews, questions and answers, and social content. It’s designed to cater to the complete customer journey, from increasing engagement on product pages to fostering brand loyalty through genuine customer interactions.

Bazaarvoice Demo Video

Which types of organizations is Bazaarvoice best suited for?

Bazaarvoice is particularly effective for businesses in six key industries:

  1. Apparel & Accessories: Enhancing the online retail experience with customer-sourced imagery.
  2. Consumer Electronics: Providing detailed, informative product content across various touchpoints.
  3. Consumer Packaged Goods: Ensuring products stand out online with numerous high-quality reviews.
  4. Food & Beverage: Facilitating product sampling and maintaining fresh product page reviews.
  5. Health & Beauty: Offering an online equivalent of the beauty counter experience through customer imagery.
  6. Home Improvement: Supplying DIY shoppers with comprehensive product content for every stage of their journey.

Use Cases

The four main use cases of the Bazaarvoice platform are:

  1. Collect Content: This involves gathering authentic user-generated content (UGC), like reviews and social media posts, to build a rich, trustworthy base of product information.
  2. Drive Conversion: By showcasing UGC at key decision points, this feature helps turn browsers into buyers, leveraging authentic content to boost sales.
  3. Amplify Content: Distributes UGC across a wide network, including retail sites and social channels, to maximize visibility and impact.
  4. Optimize Strategy: Provides insights and analytics to understand customer sentiment and behavior, helping brands refine their marketing strategies.

Notable Features

Here are some notable features of Bazaarvoice:

  • User-Generated Content Collection: Gathers customer reviews, questions, and social media posts.
  • Conversion Enhancement: Uses authentic content to influence purchasing decisions.
  • Content Amplification: Distributes UGC across retail sites and social channels.
  • Marketing Strategy Optimization: Provides analytics to understand customer behavior and refine marketing tactics.

Price

The pricing and packaging details for Bazaarvoice are not explicitly listed on their website. Typically, platforms like Bazaarvoice offer customized pricing based on a business’s specific needs and scale. For precise pricing information and the various packages they offer, you should contact Bazaarvoice directly through their website.

Customer Success Stories

Here are several customer success stories for Bazaarvoice:

  1. Petco
    • Use Case: Increase review volumes, ratings, and SEO impact on private label and seasonal products.
    • Result: 48% increase in revenue per visit for sampled products; 405% increase in review volume.
  2. River Island
    • Use Case: Enhance site engagement and sales with social and visual content.
    • Result: 184% lift in conversion rates; 45% increase in average order value.
  3. Oliver Bonas
    • Use Case: Enhance online experience and aid conversion with visual and social UGC.
    • Result: 188% lift in conversions; 176% increase in time on site.

Bazaarvoice Reviews

Read the best Bazaarvoice reviews by verified users here:

Note: review counts as of January 12th, 2024.

Learn More About Bazaarvoice

Want to learn about Bazaarvoice?
Learn more on their site.

Visit Bazaarvoice

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Author

  • Joe Kevens

    I'm the Founder and Editor-In-Chief of B2B SaaS Reviews. I'm also the Director of Demand Generation at PartnerStack, the #1 platform purpose-built for partner management and affiliate marketing in B2B SaaS. Before PartnerStack, I worked for other go-to-market B2B SaaS companies: Influitive (Advocate Marketing designed to generate more reviews, references, and referrals), LevelJump (Sales Enablement) (acquired by Salesforce) and Eloqua (Marketing Automation) (acquired by Oracle).

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