Best Lead Routing Software

Key features include:

1. Automated Lead Assignment: No more manual sorting.
2. Customizable Rules: Tailor it to fit your sales process.
3. Real-Time Notifications: Instant alerts when a lead is assigned.
4. Analytics and Reporting: Track performance and optimize.
5. Integrations: Syncs with your CRM and other tools.

The main benefits:

1. Efficiency: Speeds up lead response time.
2. Accuracy: Ensures leads go to the right rep.
3. Scalability: Grows with your business.
4. Visibility: Clear insights into lead flow and performance.
5. Revenue Boost: More leads converted, more sales closed.

Who uses it? RevOps, Sales teams, and marketing departments. Basically, anyone who handles leads and wants to streamline the process.

Implementing it requires intermediate to advanced operations skills.

There’s an initial setup phase where you configure your rules (i.e., the workflow logic), and the integrations.

After that, it’s mostly smooth sailing with occasional tweaks and troubleshooting.

Comparing them? Chili Piper is great for real-time lead distribution in calendar booking. LeanData excels in complex routing and reporting. ZoomInfo OperationsOS may suit teams using zoom info and looking for more data enrichment and lead scoring. Each has its own strengths, so it depends on your specific needs.

Cost? It varies. Chili Piper starts around $30/user/month. LeanData can be pricier, often in the $50-$100/user/month range. ZoomInfo OperationsOS is more of a custom pricing model, depending on your data needs. Always best to get a quote based on your specific requirements.