Best Customer Content Generation Platforms

Typical key features include:

• Automated survey distribution
• Data collection and analysis
• Content creation tools (think features to help make case studies and collect testimonials and reviews)
• Integration with CRM and marketing platforms
• Analytics and reporting

The main benefit is you get authentic, user-generated content that builds trust and drives conversions.

Plus, it saves you a ton of time and effort compared to manually gathering and curating customer stories.

It’s like having a content factory powered by your happiest customers.

Typically, marketing teams lead it, and some customer success managers and salespeople might use it.

Basically, anyone who needs to create and capture demand through content in the customer’s voice to build credibility and drive engagement.

Implementing it? It’s usually pretty straightforward. Most platforms offer easy integrations with your existing tools. There’s a bit of a learning curve, but once you’re over the hump, it’s smooth sailing. Think of it as setting up a new coffee machine – a bit of setup, but then it’s just press and go.

UserEvidence is great for automated content creation. TechValidate by SurveyMonkey is solid for data-driven case studies through surveys. G2 Content Marketing Subscription and TrustRadius Content are fantastic for leveraging user reviews. PeerSpot Content Creation is a bit more niche but excels in user reviews for an IT audience. Each has its own flavor, so it depends on your specific needs.

It varies. You’re looking at anywhere from a few hundred to several thousand dollars a month, depending on the platform and the level of service you need. It’s an investment, but the ROI in terms of credibility and customer engagement can be huge.

Review generation is one of the main use cases for customer content generation platforms.

With UserEvidence and TechValidate, you can use surveys to identify and even collect user reviews.

With review site platforms like G2, you can use their free service to request reviews on your behalf (know that the conversion rate will likely be lower than if you did it directly).

In my 10+ years of experience in tech, I’ve used G2 for many years at several companies.

I’ve found its primary benefit is that you can generate customer content off the user reviews you’ll need to get anyway if you want to have a shot at ranking well on their highly-ranked category and product review pages in search results.

I think UserEvidence and TechValidate hold a lot of promise.