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TrustRadius Content

TrustRadius Content
TrustRadius Content
Software reviews you can trust. TrustRadius has 3 core product offerings for B2B brands: Content Licensing, Buyer Decisioning Platform, and Downstream Intent Data.
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Published: January 19, 2024

What is TrustRadius Content?

Imagine if the most persuasive and authentic voices promoting your product were not your marketing team, but your own satisfied customers.

TrustRadius’ Content Licensing and Premium Content offerings transform this idea into a tangible reality. By leveraging the genuine experiences and endorsements of your customers, these tools empower you to amplify a message that resonates more profoundly with your audience

Which types of organizations is TrustRadius Content best suited for?

The TrustRadius Content subscription best suits:

  1. Technology companies: TrustRadius Content best suits technology companies offering software products or services. This platform allows them to showcase their products, gather customer reviews, and build credibility in the industry.
  2. Mid-Market and Enterprise B2B companies: TrustRadius Content is also well-suited for larger B2B companies that target other businesses as their customers, as larger customer bases tend to have large enough customer bases and budgets to leverage this solution.
  3. Customer Marketers and Content Marketers: TrustRadius Content helps make the voice-of-the-customer content that Content and Customer Marketing typically need to create.

Notable Features

Here are the notable features for TrustRadius’ Content Licensing and Premium Content:

  • Content Licensing: Uses customer reviews for marketing, enhances SEO, and boosts keyword conversion. Features include TrustQuotes for syndication, a quote management library, and a widget for web integration.
  • Premium Content: Maximizes review impact across marketing channels. Offers customer stories, shareable quotes, competitive and market positioning reports, all backed by TrustRadius data. Includes in-house production and dedicated market analysis.

Price

The pricing for TrustRadius for vendors starts at $30,000 per year. Contact TrustRadius directly for more info.

Customer Success Stories

Here are a couple of customer success stories for TrustRadius’s content solutions:

  1. Hootsuite
    • Use Case: Hootsuite aimed to improve their website’s conversion rate and search rankings. They used the TrustRadius syndication widget to boost SEO KPIs by embedding keyword-heavy customer quotes from reviews on key webpages.
    • Result: Increased clicks, impressions, and CTA engagement. The “/plans” page ranked higher for “hootsuite cost” and “hootsuite pricing,” resulting in higher URL clicks, impressions, and CTR across the page.
  2. Avaya
    • Use Case: Avaya aimed to increase engagement and reduce CPC costs using customer voice. They syndicated TrustRadius reviews and utilized social proof on various marketing channels.
    • Result: Achieved 34 new keywords ranking in the top 20 SERP, a 48% reduction in CPC (from $5.81 to $3.02), an 83% increase in CTR on ads leveraging social proof, and a 100% increase in product profile pageviews on TrustRadius in the past 12 months, saving an estimated total of $46k in CPC.

TrustRadius Content Reviews

Read user reviews of TrustRadius for Vendors solutions here:

Note: review count as of Jan 10th, 2024.

Frequently Asked Questions

What is the difference between TrustRadius' Content Licensing and Premium Content offerings?

The main difference between TrustRadius' Content Licensing and Premium Content offerings lies in their approach and content type. Content Licensing aims to enhance SEO, improve keyword conversion rates, and boost overall marketing results. Premium Content aims to provide curated content assets like customer stories, competitive reports, and market positioning reports, all validated with TrustRadius data. It's designed to provide a comprehensive, third-party authenticated narrative of your product's performance and market position, offering a deeper level of market analysis and brand positioning.

What tools does TrustRadius integrate with?

TrustRadius integrates with 15 tools, such as TestBox, Influitive, and Navattic, across several categories, such as ABM, Customer Advocacy, and Presales. TrustRadius continually adds integrations, so there may be more available.

Still have questions? Get in touch

Learn More About TrustRadius Content

Want to learn about TrustRadius Content?
Learn more on their site.

Visit TrustRadius Content

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Author

  • Joe Kevens

    I'm the Founder and Editor-In-Chief of B2B SaaS Reviews. I'm also the Director of Demand Generation at PartnerStack, the #1 platform purpose-built for partner management and affiliate marketing in B2B SaaS. Before PartnerStack, I worked for other go-to-market B2B SaaS companies: Influitive (Advocate Marketing designed to generate more reviews, references, and referrals), LevelJump (Sales Enablement) (acquired by Salesforce) and Eloqua (Marketing Automation) (acquired by Oracle).

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