Best B2B Marketing Consultancy

The core offerings include SEO, content marketing, paid media, demand generation, and increasingly, account-based marketing (ABM). 

Each agency might sprinkle in their own “secret sauce”— like Directive’s focus on search marketing and paid ads or Refine Labs’ approach to “dark social” — to generate demand in innovative ways.

What you’re paying for here, often at a premium, is an agency’s methodology and their team’s service to help you speed up your execution time. 

You’re essentially plugging into a high-voltage line of marketing know-how that can propel your growth. 

These agencies aim to optimize your marketing dollars to not just draw leads but attract the right kind of leads—those that are more likely to convert and love your brand.

Primarily, tech companies, SaaS providers, and high-growth startups.

These are the types of businesses that operate in fast-paced environments and need to scale efficiently without necessarily having the time or resources to build a massive in-house team and align with the specific experience and expertise of the consultancies listed in this category.

It’s like like hiring a gardening service to tend to a garden, where the agency continuously plants, waters, and prunes your marketing strategies to ensure everything grows.

The right gardeners for the job are the ones who know your terrain and what adjustments it needs in order to keep it healthy and growing.

Each consultancy has its strengths. 

Directive is know for ads in B2B SaaS, Refine Labs champions demand gen through “dark social”, Powered By Search excels in, well, SEO-driven lead gen, Kalungi is a full-service agency that runs its go-to-market playbook (T2D3 for B2B SaaS companies, Single Grain is a versatile player good at leveraging multiple digital channels, and 42Agency shines with its focus on marketing operations at B2B tech companies. 

Choosing the right one is like selecting the right coach for your sports team—depends on the way you want to play the game. 

Not exactly pocket change. You’re probably looking at a (rough) range of $5,000 to $50,000 per month, depending on the scope of services and the size of your business. 

It’s a significant investment, but when you consider the cost of hiring employees and the potential ROI these agencies can drive, it’s not just a cost but also a potentially strategic move.

In my 10+ years in B2B demand generation, I’ve evaluated and worked with several B2B marketing consultancies and freelancers.