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Impartner

Impartner
Impartner
4.5
Impartner is a PRM for Mid-Market and Enterprise businesses. Manage relationships with distributors, resellers and channel partners.
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Last updated: April 30, 2024

What is Impartner?

Impartner is a partner relationship management (PRM) platform best-suited for larger enterprises that need to manage their complex B2B referral and reseller partnerships.

Note: I’m the Director of Demand Generation at PartnerStack. Impartner and PartnerStack compete at times for some PRM purchases.

While I’ll do my best to present an impartial review of Impartner based on my 4+ years of experience in the partner relationship management (PRM) space, please keep in mind my current position and potential biases.

Impartner Demo Video

Who is Impartner best suited for?

In my experience, I’ve found that Impartner’s platform best suits large businesses looking to manage their distributors, resellers, or referral partner relationships.

Notable Features

In my opinion, the notable features of Impartner’s Partner Relationship Management (PRM) platform are the following reseller-oriented features:

  • Personalized Partner Onboarding: Automated and tailored training for partners.
  • Pipeline Management: Synchronization of deal registration and partner leads with CRM systems.
  • Certification Management: Creation of courses, lessons, and quizzes without coding.
  • Market Development Funds Management: Handling requests, fulfillment, and ROI analysis.
  • Partner Business Planning: Collaboration in goal setting and tracking.
  • Tiering and Compliance: Incentivizing partner performance and automating compliance management.
  • Reporting and Analytics: Insights into mutual revenue drivers.

Price

Impartner provides customized pricing packages based on each customer’s specific needs and requirements. The packages include Emerge, Ignite, Pro, and Enterprise:

  • Emerge: For the early stages of a partner program. It includes features such as guided implementation, segmentation, single sign-on, content management, reporting & analytics, partner onboarding workflows, pipeline management, asset library, and support for one language.
  • Ignite: For companies growing their partnership strategy. It offers enhanced features and supports more custom objects.
  • Pro: Supercharge the growth of a partner ecosystem with additional features and integrations.
  • Enterprise: Customizable for world-class partner programs and scales with your needs, including advanced features and integrations like Salesforce, Microsoft Dynamics 365, HubSpot, Pipedrive, Zoho, CPQ, and other third-party apps.

Vendr has a buyer guide on Impartner with pricing information.

According to Vendr, “Larger companies, with a headcount of 1,000 or even more than 1,000, can anticipate pricing in the scope of $27,900 to $53,400 and $40,800 to $93,100, respectively. Detailed pricing for specific Tier Pro, Emerge, Ignite, and Enterprise tiers is accessible on request.” For smaller companies, Vendr states that the entry price, or low end of the range for smaller firms, start at $15,500.

To get accurate pricing information for Impartner’s PRM solutions, contact their sales team directly.

Customer Success Stories

Here are several customer success stories for Impartner:

  1. Lookout
    • Use Case: Managing partners with a single go-to platform.
    • Result: 240% increase in logins in 90 days.
  2. SoSafe
    • Use Case: Channel growth and partner management.
    • Result: 300% increase in Year-over-Year channel growth.

Impartner Reviews

Read the best Impartner reviews by verified users here:

Note: review counts as of April 30th, 2024.

Learn More About Impartner

Want to learn about Impartner?
Learn more on their site.

Visit Impartner

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Author

  • Joe Kevens B2B SaaS Reviews

    I'm the Founder and Editor-In-Chief of B2B SaaS Reviews and the Director of Demand Generation at PartnerStack, the leading platform for partner management and affiliate marketing in B2B SaaS. My experience spans several notable B2B SaaS companies, including Influitive (Advocate Marketing), LevelJump (Sales Enablement, acquired by Salesforce), and Eloqua (Marketing Automation, acquired by Oracle). I hold a Bachelor of Commerce in Marketing Management from Toronto Metropolitan University and a Master of International Business from Queen's University, with academic exchanges at Copenhagen Business School and Bocconi University.

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