PartnerStack

PartnerStack
Automates and scales B2B SaaS partner programs with a platform for partner management and a network for partner growth. Grow your affiliate, referral, reseller, and distribution partner programs on PartnerStack.
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Last updated: May 9, 2024

What is PartnerStack?

Hey, I’m Joe Kevens, Director of Demand Gen at PartnerStack. Here’s my overview of what I believe makes PartnerStack a top choice for B2B SaaS companies looking to boost their partner programs (and grow revenue).

PartnerStack is not just a tool; think of it more as a platform and a network to manage and grow multiple types of partner programs. From recruiting and activating new partners to tracking their performance and dishing out rewards, PartnerStack has got it covered.

Plus, with a network of over 80,000 active partners and a network success team to match vendors with the highest-value, best-fit partners, PartnerStack has a way to keep fueling its vendor customers program’s growth.

It’s similar to a CRM system, but for managing partnership relationships, and imagine if the CRM provider could also generate new leads for you to work in your system.

That’s PartnerStack in a nutshell.

PartnerStack Demo Video

Who is PartnerStack best suited for?

PartnerStack is built for B2B SaaS companies — and SaaS companies only, really — aiming to scale their partner programs.

Whether you’re looking to beef up your partnerships or have a hefty budget to propel these initiatives, PartnerStack is tailored for you.

The platform and network is crafted to support your expansion, engagement, and management of affiliate, referral, and reseller (co-sell, really) partnerships.

In short:

  • B2B SaaS: Tailored to support software companies in managing and optimizing their partner programs.
  • Existing Partner Program Expansion: Ideal for businesses seeking to enhance and efficiently run their established partner programs.
  • Investment in Partnerships: Suitable for companies with a dedicated budget and resources for running and growing their partner program.

Use Cases

Here’s the scoop on how PartnerStack helps:

  • Affiliates: PartnerStack equips you to recruit top-notch publishers and influencers to boost your brand and drive traffic 
  • Referral Partner Programs: PartnerStack connects you with industry experts who know your audience and can deliver qualified leads.
  • Reseller Partner Programs: Perfect for agencies or vendors looking to sell your software directly to their clients.
  • Distributors: PartnerStack helps make it easier to work with major distributors like Ingram Micro and Arrow.

How PartnerStack scales partner programs:

  • Partner Recruitment: It’s all about attracting and onboarding new affiliates, resellers, and referral partners through our partner discovery tool, marketplace, and network success teams.
  • Partner Activation: Gets your partners up and running to effectively market and sell.
  • Performance Tracking: Keeps an eye on partner activities to gauge their impact on your sales.
  • Reward Management: Automate sthe boring stuff, like managing payouts.
  • Program Optimization: Leverages insights and data to continuously refine your program.

Notable Features

What sets PartnerStack apart?

Arguably the biggest differentiator is that PartnerStack is that it’s built to handle partner management across multiple channels — be it affiliate, referral, technology, or reseller programs — all from one intuitive platform.

This means you don’t have to pick one partner type, or be limited to it, because your partner platform’s functionality constrains you to it.

Key features include:

  • Automated Partner Onboarding: Making partner additions a breeze.
  • Customizable Rewards Systems: Tailoring incentives for various partner types and groups.
  • Automating Partner Payouts: Tracking every transaction sourced by partners, calculating their earnings, and handling their payouts, so you don’t have to.
  • Integration Capabilities: Syncing with your existing business tools using flexible Workato integration recipes.

And let’s not forget the PartnerStack network perks:

  • Marketplace Exposure: Boost your visibility in our marketplace with thousands of partners actively generating revenue for software companies.
  • Exclusive Access to Premium Partners: The top-tier, most lucrative partnership opportunities await. Meet high-value partners like Forbes Advisor, TechnologyAdvice, and Neil Patel through the PartnerStack network success team.
  • Distributor Access: Expand your program’s reach by a fast-track to listing on major distributor sites like Ingram Micro and Arrow.

Price

For pricing, PartnerStack keeps it under wraps online for the most part. That said, it caters to software companies of all sizes, so don’t hesitate to connect for a quote.

Customer Success Stories

Here are a few software companies growing their partner programs with PartnerStack:

PandaDoc

  • Use Case: Growing partner-sourced monthly recurring revenue (MRR) on a Partner Relationship Management (PRM) platform to unify its ISV partners, distributors, resellers, agencies and affiliates.
  • Main Result: Achieved a 47% YoY growth in partner-sourced monthly recurring revenue.

Unbounce

  • Use Case: Growth of their mature affiliate and referral partner program.
  • Main Result: Achieved an 18% YoY growth in their partner program with AIM.

Moosend

  • Use Case: Generating revenue from affiliate partnerships.
  • Main Result: Generated 10.6% of ARR from partnerships.

PartnerStack Reviews

Read the best PartnerStack reviews by verified users here:

Note: review counts as of Apr. 26th, 2024.

Frequently Asked Questions

What is PartnerStack?

Simply put, it’s your go-to for managing and scaling B2B SaaS partnerships, with a robust network of over 80,000 active partners.

What are the key features of PartnerStack?

PartnerStack's solution focuses on partner recruitment, activation, performance tracking, reward management, and program optimization.

Is PartnerStack suitable for small businesses?

Yes, lots of SMBs use PartnerStack. It may not be the most budget-friendly solution on the market, but it’s also not the most expensive by any means. PartnerStack has options for businesses of any size, from startups and SMBs to large enterprises. The key for success with PartnerStack is coming into it with a partner program foundation in place so you'll be ready to make the most of the solution. Partnerships success doesn't happen over night, so you need to put the work in up front.

Can PartnerStack integrate with other software and platforms?

Yes, through integrations with tools like Workato, we ensure your partner program meshes well with your existing tech stack.

Still have questions? Get in touch

Learn More About PartnerStack

Want to learn about PartnerStack?
Learn more on their site.

Author

  • Joe Kevens

    I'm the Founder and Editor-In-Chief of B2B SaaS Reviews. I'm also the Director of Demand Generation at PartnerStack, the #1 platform purpose-built for partner management and affiliate marketing in B2B SaaS. Before PartnerStack, I worked for other go-to-market B2B SaaS companies: Influitive (Advocate Marketing designed to generate more reviews, references, and referrals), LevelJump (Sales Enablement) (acquired by Salesforce) and Eloqua (Marketing Automation) (acquired by Oracle).

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