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Semrush

Semrush
Semrush
4.6
Online visibility management SaaS platform that has been used by over 10,000,000 marketers worldwide. Offer online visibility and marketing analytics.
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Published: January 19, 2024

What is Semrush?

Imagine a platform encompassing various facets of online marketing, from SEO and content marketing to market research and social media strategies.

Semrush offers a comprehensive suite of tools designed to optimize online presence and competitive analysis. It caters to diverse digital marketing needs, providing users with data-driven insights and strategies to enhance their online marketing efforts. The platform is tailored to support businesses in improving their visibility and performance in the digital space.

Semrush Demo Video

Who is Semrush best suited for?

Semrush is ideally suited for digital marketing professionals such as SEO specialists, content marketers, social media managers, marketing agencies, and business owners.

Its tools and analytics are designed to improve online visibility, conduct competitive analysis, optimize content and SEO strategies, manage social media campaigns, and track digital marketing performance. It caters to a diverse range of users from individuals and small businesses to large enterprises.

Notable Features

Semrush offers various features across different areas of digital marketing. Key features include:

  • SEO Tools: Backlink analytics, site audits, keyword research, and rank tracking.
  • Content Marketing: Tools for content creation, optimization, and distribution.
  • Market Research: Competitor analysis and market insights.
  • Advertising: Paid advertising research and PPC keyword tools.
  • Social Media: Tools for social media management and analytics.
  • Agency Growth Kit: Resources for agency management and client growth.

The Listing Management feature of Semrush focuses on enhancing local SEO by distributing and managing business information across various directories. Key features include:

  1. Data Management: Easy addition and updating of business details (name, address, phone) across platforms like Google, Yelp, Facebook.
  2. Widespread Distribution: Spreads business information across maps, apps, search engines, and aggregators in multiple countries.
  3. Review Monitoring: Tracks customer reviews and ratings, allowing quick responses.

Semrush features for website analytics include:

  1. Position Tracking: Monitors daily website rankings based on target keywords and provides SEO and PPC performance analysis.
  2. On-Page SEO Checker: Offers recommendations to improve search rankings, including on-page SEO optimization and backlink opportunities.
  3. SEO Content Template: Generates SEO-friendly content suggestions based on keyword analysis.
  4. Organic Traffic Insights: Analyzes organic traffic and provides a comprehensive view of search performance.
  5. Site Audit: Identifies SEO issues affecting website performance, checking for factors like broken links and loading speed.
  6. Keyword Tools (Magic Tool, Gap Analysis, Overview): Offers extensive keyword research capabilities, including ranking, variations, and competitive analysis.
  7. Traffic Analytics: Provides insights into competitors’ traffic, with metrics like visits, visitor behavior, and bounce rate.
  8. Advertising Research and PPC Keyword Tool: Analyzes competitors’ PPC strategies and refines ad campaigns and landing pages.
  9. Link Building Tool: Identifies backlink prospects and evaluates their potential impact on SEO.
  10. Google Analytics and Search Console Integration: Allows comprehensive data analysis and decision-making.
  11. User Behavior Analysis (via Google Analytics): Offers insights into user behavior on your website, including session duration and user flow​

Price

The pricing for Semrush varies depending on the package you choose. They offer three main pricing plans: Pro, Guru, and Business.

  • Pro plan starts at $129.95 per month and includes features such as keyword research, site auditing, position tracking, and more. It is suitable for freelancers, startups, and in-house marketers with a limited budget.
  • Guru plan starts at $249.95 per month and includes all the features of the Pro plan, along with additional features like content marketing platform, historical data, and extended limits. It is suitable for small to medium-sized businesses and marketing agencies.
  • Business plan starts at $499.95 and it includes all the features of the Guru plan, plus features like API access, white-label reports, and more. It is suitable for larger businesses and agencies with extensive marketing needs.

Semrush also offers a variety of add-ons, like Semrush Local, Semrush Social, and ImpactHero, among others.

Customer Success Stories

Here are three Semrush customer success examples:

  1. Wix: Added Schema to its blog and gained 7,000+ clicks in one month to its “how to” articles.
  2. ClickReady Marketing: Used Semrush’s Listing Management to win 60-80% visibility for SMB clients
  3. Deezer: Optimized billions of pages after a negative Google Core update and grew traffic by 100% in its target market.

Semrush Reviews

Read the best Semrush reviews by verified users here:

Note: review counts as of Jan 5th, 2024.

Frequently Asked Questions

What is Semrush?

Semrush is an all-in-one digital marketing tool that provides insights and analytics for SEO, PPC, social media, content marketing, and more.

How does Semrush help with SEO?

Semrush offers keyword research, backlink analysis, site auditing, and competitor analysis tools to help optimize your website for search engines.

Can Semrush be used for PPC campaigns?

Yes, Semrush provides features like ad research, keyword grouping, and ad tracking to help optimize and manage PPC campaigns.

Does Semrush offer social media analytics?

Yes, Semrush provides social media analytics, including competitor analysis, content scheduling, and performance tracking for various social media platforms.

Is Semrush suitable for small businesses?

Yes, Semrush offers plans and features suitable for small businesses, providing valuable insights and tools to improve their online presence and marketing strategies.

Still have questions? Get in touch

Learn More About Semrush

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Learn more on their site.

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Author

  • Joe Kevens B2B SaaS Reviews

    I'm the Founder and Editor-In-Chief of B2B SaaS Reviews and the Director of Demand Generation at PartnerStack, the leading platform for partner management and affiliate marketing in B2B SaaS. My experience spans several notable B2B SaaS companies, including Influitive (Advocate Marketing), LevelJump (Sales Enablement, acquired by Salesforce), and Eloqua (Marketing Automation, acquired by Oracle). I hold a Bachelor of Commerce in Marketing Management from Toronto Metropolitan University and a Master of International Business from Queen's University, with academic exchanges at Copenhagen Business School and Bocconi University.

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