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Similarweb

Similarweb
Similarweb
Similarweb is the official measure of the digital world. Analyze Your Competitive Landscape.
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Published: January 19, 2024

What is Similarweb?

Imagine a digital platform that provides insights into web traffic and analytics for various websites.

This tool offers detailed data on website rankings, audience demographics, and engagement metrics. It allows users to compare and analyze the performance of different websites, helping them understand market trends and consumer behaviors in the digital space.

Similarweb Demo Video

Which job functions is Similarweb best suited for?

SimilarWeb is particularly beneficial for:

  1. Digital Marketers and SEO Professionals: For analyzing competitors, understanding audience behavior, and optimizing digital marketing strategies.
  2. Business Analysts and Strategists: To gauge market trends, evaluate competitor performance, and identify new opportunities in the digital landscape.
  3. Investors and Market Researchers: For comprehensive market analysis, understanding consumer preferences, and identifying emerging industry trends.
  4. Content Creators and Publishers: To understand audience engagement, track content performance, and refine content strategy.

Notable Features

SimilarWeb’s notable features include:

  • Digital Marketing: Offers tools for keyword research and analyzing traffic, including engagement and audience interests. It compares various digital marketing strategies like display advertising and paid searches.
  • Sales Intelligence: Provides insights into prospects’ digital strategies with details like geographical data, key contacts, and website visitors.
  • Research Intelligence: offers a comprehensive suite of tools for market intelligence and research, encompassing business analytics, competitive and audience analysis, marketing insights, market analysis, benchmarking, app intelligence, and audience engagement.
  • Shopper Intelligence: Tracks consumer demand and online shopper behavior using real browsing and buying data.
  • Investor Intelligence: Useful for tracking company performance, creating investment watchlists, and identifying investment trends.

 

Price

Here is the pricing information for SimilarWeb’s plans:

  1. Starter Plan (for individuals & startups):
    • Price: $125 per month (billed yearly) or $149 month-to-month
    • Features: Includes 100 website results per report, 1,000 keyword results per report, 3 months of historical data, worldwide geo view (no specific country filter), website performance, and keyword analysis​​.
  2. Professional Plan:
    • Price: $333 per month (billed yearly) or $399 month-to-month
    • Features: All features in Starter plus 500 website results per report, 5,000 keyword results per report, 6 months of historical data, worldwide geo view, Similarweb Academy access, email and chat support​​.
  3. Team Plan (for marketing teams):
    • Pricing: Custom
    • Features: Includes all features in Professional plus 10,000 websites results per report, 50,000 keyword results per report, 15 months of historical data, local country filter (add-ons available), 10 custom industries, 3 custom website segments, folder/subdomain analysis, API access, priority support, full service onboarding, dedicated account manager​​.
  4. Enterprise Plan (for mature organizations):
    • Pricing: Custom
    • Features: Includes all features in Team plus unlimited websites per report, 150,000 keyword results per report, 37 months of historical data, more advanced local country filters, 50 custom industries, 50 custom website segments, unlimited viewers, faster API, conversion analysis, top 10,000 pages per website analysis, enhanced security features, custom insights and reporting, data extraction support​​.

Customer Success Stories

Here are three customer success stories for Similarweb:

  1. Penguin Random House: Used Similarweb for gaining fresh consumer insights to enhance book sales.
  2. DHL: Leveraged Similarweb to assist in customers’ global expansion strategies.
  3. Harvard Business School: Utilized Similarweb’s behavioral data for market research

Similarweb Reviews

Read the best SimilarWeb reviews by verified users here:

Note: review counts as of Jan 5th, 2024.

Learn More About Similarweb

Want to learn about Similarweb?
Learn more on their site.

Visit Similarweb

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Author

  • Joe Kevens

    I'm the Founder and Editor-In-Chief of B2B SaaS Reviews. I'm also the Director of Demand Generation at PartnerStack, the #1 platform purpose-built for partner management and affiliate marketing in B2B SaaS. Before PartnerStack, I worked for other go-to-market B2B SaaS companies: Influitive (Advocate Marketing designed to generate more reviews, references, and referrals), LevelJump (Sales Enablement) (acquired by Salesforce) and Eloqua (Marketing Automation) (acquired by Oracle).

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