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Hotjar

Hotjar
Hotjar
Product Experience Insights that show how users behave and what they feel strongly about, so you can deliver real value. Observe, ask, and engage users.
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Published: January 19, 2024

What is Hotjar?

Imagine a tool that lets you see through the eyes of your website visitors, revealing not just numbers and statistics but their actual behaviour and interactions on your site.

Hotjar offers a suite of tools, including heatmaps, session recordings, and surveys, enabling you to understand what parts of your site engage users and what areas might be causing frustration.

It’s designed to provide deeper insights into user behaviour, helping you make informed decisions to improve your website’s user experience.

Hotjar Demo Video

Which job functions is Hotjar best suited for?

Hotjar is best suited for these teams:

  • Marketing Teams: Use Hotjar to increase conversion rates by understanding customer behavior and preferences.
  • Product Teams: Focus on building a user-centric product by analyzing real user interactions and feedback.
  • Growing Teams in Larger Companies (100+ employees): Utilize Hotjar for scaling user experience insights across larger teams and projects.
  • Product Managers: Create products that align with user needs and preferences by leveraging direct user behavior insights.
  • UX Designers: Design more effective and engaging user interfaces based on actual user interaction data.
  • Researchers: Discover unique insights into user behavior that might be overlooked by traditional analytics tools.

Who is Hotjar best suited for?

Hotjar is particularly well-suited for website owners, UX/UI designers, digital marketers, and product managers who aim to understand and improve the user experience on their websites.

It’s ideal for those who need to analyze how visitors interact with their site, identify pain points, and gather direct feedback through tools like heatmaps, session recordings, and surveys

Notable Features

Some of Hotjar’s most notable features are:

  • Heatmaps: Visual representation of where users click, move, and scroll on your website.
  • Visitor Recordings: Record and replay actual user sessions to observe user behavior.
  • Conversion Funnels: Identify where users drop off in the conversion process.
  • Form Analysis: Analyze how users interact with forms and where they encounter issues.
  • Feedback Tools: Collect direct user feedback through polls and surveys.
  • Incoming Feedback: Instant visual feedback for specific webpage elements.
  • User Surveys: Customizable surveys to gather detailed user insights.

Pros and Cons

Top 5 Pros of Hotjar:

  1. User-friendly interface: Hotjar has a simple and intuitive interface, making it easy for users to navigate and use the platform.
  2. Comprehensive data collection: Hotjar offers a wide range of tools for data collection, including heatmaps, session recordings, and surveys, allowing businesses to gather valuable insights about user behavior.
  3. In-depth analysis: The platform provides detailed analytics and visualizations, enabling businesses to understand user interactions and make data-driven decisions.
  4. Conversion rate optimization: Hotjar helps businesses identify areas of improvement on their websites, leading to increased conversion rates and improved user experience.
  5. Collaboration and sharing: Hotjar allows users to easily collaborate and share insights with team members, facilitating effective communication and decision-making.

Top 5 Cons of Hotjar:

  1. Limited free plan: Hotjar’s free plan has limitations on the number of pageviews and features available, which may not be sufficient for larger businesses or websites with high traffic.
  2. Privacy concerns: As Hotjar collects user data, there may be privacy concerns, especially in regions with strict data protection regulations.
  3. Learning curve: While Hotjar is user-friendly, some features may require a learning curve for users who are new to the platform or unfamiliar with data analytics.
  4. Limited customization options: Hotjar’s customization options for surveys and feedback forms may be limited compared to other similar tools.
  5. Reliance on website traffic: Hotjar’s effectiveness relies on a significant amount of website traffic to generate meaningful insights, which may not be suitable for smaller websites with low traffic.

Price

Hotjar Observe pricing includes:

  1. Basic (Free): Up to 35 daily sessions, automatic data capture, unlimited heatmaps, HubSpot integration.
  2. Plus ($32/monthly, $39 if not annual): Up to 100 daily sessions, everything in Basic, plus data filtering, segmenting, and Events API.
  3. Business ($80/monthly, $99 if not annual): 500 daily sessions, includes Plus features, plus custom integrations, Identify API, and frustration/confusion signals.
  4. Scale ($171/monthly, $213 if not annual): 500+ daily sessions, everything in Business, plus funnels, trends, console tracking, Hotjar API, SAML SSO, dedicated manager*, priority support*.

All plans include unlimited team members, 365 days data storage, and a 30-day money-back guarantee.

Hotjar’s “Ask” and “Engage” pricing plans are as follows:

  • Hotjar Ask offers a Basic plan for free with up to 20 monthly responses and the ability to create limited surveys and feedback widgets. Paid plans include Plus ($48/month annually), Business ($64/month annually), and Scale ($128/month annually), offering more monthly responses and additional features like AI-powered analysis and custom branding.
  • Hotjar Engage has a free Basic plan for up to 36 interviews per year with your own network. Paid plans include Plus ($280/month annually) and Business ($440/month annually), providing more interviews, longer session durations, and additional features like participant rewards and more spectators per interview. The Scale plan requires contacting Hotjar for pricing details.

Tailor your Hotjar plan by combining any two paid options from the Observe and Ask categories. When you do, you’ll receive an additional 10% discount on the lower-priced plan.

Please note that software pricing is subject to change. It’s recommended to visit their site for pricing and contact them for more information.

Customer Success Stories

Here are several customer success stories for Hotjar:

  1. s360: A Nordic-based performance marketing agency. Used Hotjar for digital channel optimization. Result: 10% increase in conversions. Source
  2. LearnWorlds: A learning management system provider. Integrated Hotjar for behavior analytics and product experience insights. Result: 150% increase in conversions. Source
  3. UX studio: A strategic UI/UX design and research consultancy. Utilized Hotjar for user insights to refine designs. Result: Recruitment time decreased from 3 weeks to 1 day.

 

Hotjar Reviews

Read the best Hotjar reviews by verified users here:

Note: review counts as of Jan 5th, 2024.

Frequently Asked Questions

What is Hotjar and what does it do?

Hotjar is a powerful analytics and feedback tool that helps you understand how users interact with your website through heatmaps, session recordings, and surveys.

How can Hotjar benefit my business?

Hotjar can provide valuable insights into user behavior, allowing you to optimize your website, improve conversions, and enhance the overall user experience.

Is Hotjar easy to set up and use?

Yes, Hotjar is designed to be user-friendly and offers a simple setup process. Its intuitive interface makes it easy to navigate and utilize its various features.

Can Hotjar handle high website traffic?

Yes, Hotjar is capable of handling high website traffic without any issues. It is designed to accommodate websites of all sizes, ensuring accurate data collection and analysis.

Is Hotjar compatible with other analytics tools?

Yes, Hotjar can be easily integrated with other analytics tools such as Google Analytics, allowing you to combine data and gain a comprehensive understanding of user behavior on your website.

Still have questions? Get in touch

Learn More About Hotjar

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Learn more on their site.

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Author

  • Joe Kevens

    I'm the Founder and Editor-In-Chief of B2B SaaS Reviews. I'm also the Director of Demand Generation at PartnerStack, the #1 platform purpose-built for partner management and affiliate marketing in B2B SaaS. Before PartnerStack, I worked for other go-to-market B2B SaaS companies: Influitive (Advocate Marketing designed to generate more reviews, references, and referrals), LevelJump (Sales Enablement) (acquired by Salesforce) and Eloqua (Marketing Automation) (acquired by Oracle).

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