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G2 Marketing Solutions

G2 Marketing Solutions
G2 Marketing Solutions
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Last updated: April 12, 2024

What is G2 Marketing Solutions?

Imagine a review platform where your brand gains visibility among millions of software buyers.

G2 Marketing Solutions offers tools to help businesses establish their presence, build credibility, and connect with customers actively seeking solutions. It features customer reviews, buyer intent data, and market intelligence insights, enabling more informed and effective marketing and sales strategies. This suite of services aims to improve engagement with potential buyers and enhance overall business growth.

In my 10+ years experience as a B2B SaaS marketer, I’ve been a three-time G2 customer, using their enhanced product profile, buyer intent data, and licensed content subscription. Based on my extensive experience with G2 Marketing Solutions, here is my review of them and a roundup of what other G2 users have to say.

G2 Marketing Solutions Demo Video

Who is G2 Marketing Solutions best suited for?

G2 Marketing Solutions best suits businesses and professionals in marketing, sales, and service sectors. It is particularly beneficial for those looking to leverage customer feedback, market intelligence, and buyer intent data to enhance their marketing strategies, improve sales effectiveness, and offer competitive services. Companies aiming to increase brand visibility, engage with potential buyers, and gain insights from customer reviews and market trends will find G2’s offerings valuable.

Use Cases

The three main solutions offered by G2 Marketing Solutions are:

  1. G2 for Marketing: This solution focuses on leveraging G2’s audience to enhance marketing strategies, helping businesses to gain visibility, build their brand, and effectively engage with potential buyers.
  2. G2 for Sales: Aimed at sales professionals, this solution provides tools and insights to identify and engage with customers who are actively seeking products, enhancing sales effectiveness and conversion rates.
  3. G2 for Services: This solution is designed for service providers, offering tools to showcase their services effectively, build trust with potential clients, and gain insights into market trends and customer needs.

Notable Features

The main products offered by G2 are:

  1. Profiles: Helps businesses build their brand and capture customer demand.
  2. Buyer Intent: Identifies customers who are ready to make a purchase.
  3. Reviews: Enables businesses to gather customer feedback and build buyer confidence.
  4. Content Marketing Subscription: Provides access to licensed G2 reports to drive customer demand.
  5. Market Intelligence: Offers data-driven insights for making informed decisions regarding market strategy.

Pros and Cons

In my 5+ years experience with G2 Marketing Solutions, here are my top pros and cons:

Pros:

  • G2 Content subscription is great if you’re #1 in your category or close to it
  • G2 Buyer intent data is great if you’re in a category that gets a lot of buyer traffic to it (check if G2 ranks in  the top 3 Google search results for “best (name of your product category) software”

Cons:

  • It’s difficult to measure the true value and ROI of it
  • The content subscription won’t help if you’re ranked poorly, and the buyer intent data is only helpful if your category gets enough traffic, you’re able to serve most buyers in the category, and you marketing and sales teams are willing and able to engage accounts showing signs of buyer intent on G2.

Customer Success Stories

Here are a few customer success stories for G2:

  1. Chargebee: Using G2’s Buyer Intent Data, Chargebee generated over 280 leads in a year. This approach enabled them to identify and engage with potential buyers actively researching subscription management solutions, leading to a significant increase in lead generation.
  2. ZoomInfo: ZoomInfo experienced a 17% higher conversion rate and a 27% lower cost per lead by integrating G2 Buyer Intent data into their sales process. This strategic use of G2’s data helped them to target and convert more qualified leads efficiently.
  3. Highspot: Highspot’s use of G2’s tools influenced 85% of their closed-won opportunities. By leveraging customer reviews and G2 data, they were able to strengthen their sales conversations and improve their sales outcomes.

G2 Marketing Solutions Reviews

Read the best G2 Marketing Solutions reviews by verified users here:

Note: review counts as of January 12th, 2024.

Learn More About G2 Marketing Solutions

Want to learn about G2 Marketing Solutions?
Learn more on their site.

Visit G2 Marketing Solutions

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Author

  • Joe Kevens B2B SaaS Reviews

    I'm the Founder and Editor-In-Chief of B2B SaaS Reviews and the Director of Demand Generation at PartnerStack, the leading platform for partner management and affiliate marketing in B2B SaaS. My experience spans several notable B2B SaaS companies, including Influitive (Advocate Marketing), LevelJump (Sales Enablement, acquired by Salesforce), and Eloqua (Marketing Automation, acquired by Oracle). I hold a Bachelor of Commerce in Marketing Management from Toronto Metropolitan University and a Master of International Business from Queen's University, with academic exchanges at Copenhagen Business School and Bocconi University.

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