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TrustRadius for Vendors

TrustRadius for Vendors
TrustRadius for Vendors
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Published: January 19, 2024

What is TrustRadius for Vendors?

Imagine a platform where in-depth customer reviews and detailed product insights converge to empower B2B technology buyers in decision-making.

TrustRadius for Vendors offers a suite of tools designed to elevate the visibility and credibility of your products. This includes a Buyer Decisioning Platform, Downstream Intent Data, and the ability to leverage customer reviews in marketing efforts. These solutions aim to connect vendors with motivated buyers, providing valuable insights and opportunities for growth in the B2B tech market.

TrustRadius for Vendors Demo Video

Who is TrustRadius for Vendors best suited for?

TrustRadius for Vendors is best suited for B2B technology companies seeking to build brand awareness, increase organic traffic, and generate leads.

It’s ideal for those looking to leverage customer feedback in marketing and sales strategies and businesses aiming to understand and target their market more effectively through user-driven insights.

The platform’s tools and services are tailored to meet vendors’ needs in the competitive B2B tech industry.

Use Cases

The four use cases for TrustRadius for Vendors are:

  1. Build Brand Awareness and Preference: Focuses on strengthening brand presence and preference among potential buyers through in-depth reviews, custom questions, and a TrustQuotes Library.
  2. Boost Organic Traffic and Conversion: Increase organic website traffic and improve conversion rates through a TrustQuotes Library and Google Review Snippet Rich Results of TrustRadius reviews and star ratings.
  3. ABM & Pipeline Generation: Utilizes downstream intent data for effective lead generation and pipeline development with target accounts.
  4. Awards: Enhancing brand credibility and recognition in the market by winning TrustRadius awards earned based on review achievements.

Notable Features

TrustRadius offers three main products for vendors:

  1. Content Licensing: This service allows for the licensing of TrustRadius content — TrustQuotes Library, TrustQuotes for Web, TrustQuotes API, and TrustQuotes Chrome Extension — for use in marketing and sales strategies.
  2. Premium Content: Offers high-quality, detailed content in the form of customer stories, shareable quotes, competitive reports and market positioning reports. TrustRadius offers in-house production of assets within 2-3 weeks and provides specialized market analysis and content strategy recommendations through a dedicated researcher.
  3. Downstream Intent Data: Provides second-party intent data on which accounts are in-market for your solution, helping vendors to focus their marketing, sales, and customer success resources on the right accounts.

Price

The pricing for TrustRadius for vendors starts at $30,000 per year. Contact TrustRadius directly for more info.

Customer Success Stories

Here are several customer success stories for TrustRadius:

  1. Influitive: Leveraging TrustRadius intent data, Influitive created over $2M in open opportunities and 29 closed opportunities, totaling $700k in closed-won deals. This intent-driven approach helped Influitive identify and reach in-market buyers more effectively.
  2. Avalara: By using TrustRadius’s Premium Content, Avalara achieved a 20% increase in engagement with their ads. They also saw significant improvements in campaign performance metrics.
  3. Zoho for Enterprise: Zoho’s strategic focus on enterprise customer reviews resulted in a 4x increase in the volume of reviews. This contributed to a 50% increase in organic traffic and a 300% increase in time-on-page.

TrustRadius for Vendors Reviews

Read user reviews of TrustRadius for Vendors solutions here:

Note: review counts as of January 12th, 2024.

Learn More About TrustRadius for Vendors

Want to learn about TrustRadius for Vendors?
Learn more on their site.

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Author

  • Joe Kevens

    I'm the Founder and Editor-In-Chief of B2B SaaS Reviews. I'm also the Director of Demand Generation at PartnerStack, the #1 platform purpose-built for partner management and affiliate marketing in B2B SaaS. Before PartnerStack, I worked for other go-to-market B2B SaaS companies: Influitive (Advocate Marketing designed to generate more reviews, references, and referrals), LevelJump (Sales Enablement) (acquired by Salesforce) and Eloqua (Marketing Automation) (acquired by Oracle).

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