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Gartner Digital Markets

Connecting software vendors with in-market buyers, through research, reviews and lead generation. Gartner Digital Markets is a collection of review sites that offers 4 core products: lead generation, review collective, intent data, and competitor comparisons.

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Published: January 19, 2024

What is Gartner Digital Markets?

Imagine having access to the right buyers at the right time across multiple review sites, and you can engage them in easy-to-measure cost-per-click and cost-per-lead model?

With Gartner Digital Markets (GDM), that’s possible. It has multiple B2B review sites with over a million user reviews and millions of in-market software buyers. With Gartner Digital Markets, you can help your target buyers compare and evaluate different software solutions and make informed decisions based on user reviews.

Vendors can leverage GDM’s lead generation, intent data, and content licensing to reach and engage more in-market buyers.

Which types of organizations is Gartner Digital Markets best suited for?

Gartner Digital Markets has a large audience of software buyers, so B2B technology companies benefit from their solutions to engage more in-market buyers.

With the recent acquisition of UpCity, Gartner Digital Markets also suits B2B service providers.

Which job functions is Gartner Digital Markets best suited for?

The job functions typically best suited for Gartner Digital Market’s solutions are:

Paid Ad and Demand Generation Marketers: Gartner Digital Market’s buyer intent data and lead generation offerings, with its CPL and CPC setup, would best suit marketers tasked with generating and capturing demand.
Customer Marketers: Advocacy Marketers are well-suited to leverage the content and reports based on Gartner Digital Markets user review data.

Notable Features

The most notable features of Gartner Digital Markets’ solutions are:

Millions of software buyer visits: Gartner Digital Markets has millions of user reviews to attract millions of software buyers. These reviews help businesses decide which software solutions to invest in. Vendors can license buyer intent data to know which companies are reading reviews of which vendors and who they’re comparing.
CPL and CPC lead generation: Vendors can bid to rank higher on GDM category pages (based on the cost-per-click ( CPC) or to get qualified leads on a cost-per-lead (CPL).
Vendor Comparisons: The platform allows users to compare software vendors based on their features, pricing, customer reviews, and other relevant factors. This feature helps businesses find the best software vendor for their needs and requirements. Vendors can license comparison reports to use in marketing and sales.

Price

Gartner Digital Markets offers a range of pricing packages for their services. The exact cost may vary depending on your business’s specific needs and requirements. You should contact Gartner Digital Markets directly to discuss your needs and get a personalized pricing quote.

Learn More About Gartner Digital Markets

Want to learn about Gartner Digital Markets?
Learn more on their site.

Visit Gartner Digital Markets

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Author

Joe Kevens

I'm the Founder and Editor-In-Chief of B2B SaaS Reviews and the Director of Demand Generation at PartnerStack, the leading platform for partner management and affiliate marketing in B2B SaaS. My experience spans several notable B2B SaaS companies, including Influitive (Advocate Marketing), LevelJump (Sales Enablement, acquired by Salesforce), and Eloqua (Marketing Automation, acquired by Oracle). I hold a Bachelor of Commerce in Marketing Management from Toronto Metropolitan University and a Master of International Business from Queen's University, with academic exchanges at Copenhagen Business School and Bocconi University.

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