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ZoomInfo

ZoomInfo
ZoomInfo
4.3
It’s our business to grow yours. Deliver B2B contact and company data.
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Last updated: May 16, 2024

What is ZoomInfo?

Imagine a platform that provides detailed insights into businesses and professionals across various industries.

ZoomInfo offers a comprehensive database enriched with information like contact details, company revenue, employee counts, and more. This tool is designed to assist in market research, lead generation, and targeted marketing efforts. Its intuitive interface allows users to easily navigate and extract valuable data, making it a useful resource for sales and marketing professionals seeking to understand their market better and connect with potential clients or partners.

ZoomInfo’s robust data collection and analysis capabilities aim to enhance business strategies and decision-making processes.

ZoomInfo Demo Video

Which job functions is ZoomInfo best suited for?

ZoomInfo typically serves these teams:

  1. Sales and marketing teams: ZoomInfo is best suited for sales and marketing organizations as it provides comprehensive and accurate contact information, allowing them to reach out to potential customers and generate leads effectively.
  2. Recruiting and HR teams: ZoomInfo is also well-suited for recruiting and HR organizations as it offers detailed professional profiles and contact information of individuals, making it easier to identify and connect with potential candidates for job openings.
  3. Business development teams: ZoomInfo can be highly beneficial for business development organizations as it provides valuable insights and data on companies, including their size, industry, and key decision-makers. This information can help in identifying potential business opportunities and building strategic partnerships.

Use Cases

There are 5 main solutions or use cases for ZoomInfo:

  • ZoomInfo SalesOS : A solution for sales teams, offering intelligence and prospecting tools to help exceed sales quotas.
  • ZoomInfo MarketingOS:Provides ABM and conversion tools for marketers, focusing on turning leads into a sales pipeline.
  • ZoomInfo OperationsOS: This product offers no-code data management and orchestration tools for operations teams to efficiently manage engagement-ready data and increase speed-to-lead.
  • ZoomInfo DaaS: Customized data solutions for data teams, offering extensive access and integration of B2B data.
  • ZoomInfo TalentOS: A tool for recruiters, featuring a candidate database and engagement tools to streamline the hiring process and reach qualified candidates.

Notable Features

ZoomInfo products offer various features tailored to specific team needs:

  1. SalesOS: This platform includes a vast B2B contact database, a B2B search engine with over 300 company attributes, and company insights providing information like org charts and contact details of decision makers.
  2. MarketingOS: It features cross-channel advertising, buyer intent insights to understand customer interests, website chat for real-time interaction, and web form enrichment for better lead capture.
  3. OperationsOS: Key features include data deduplication to avoid duplicate records, data cleansing for maintaining accurate data, data enrichment for adding valuable information to existing data, and lead routing for efficient distribution of leads.
  4. TalentOS: This tool offers talent search to find suitable candidates, candidate outreach for engaging potential recruits, employer branding to attract top talent, and ATS integrations for seamless recruitment processes.

Price

ZoomInfo offers different pricing packages based on the specific needs and requirements of the customer.

To get detailed pricing information, it is recommended to contact ZoomInfo directly.

Customer Success Stories

Here are several customer success stories for ZoomInfo:

  1. DragonFly AI
    • ZoomInfo products used: MarketingOS + SalesOS.
    • Results: Enabled to easily create and export their desired audience list for targeted initiatives, optimizing its workflows, driving greater efficiencies, and saving time.
  2. Momentive
    • ZoomInfo product used: OperationsOS.
    • Results: Took speed to lead from 20 minutes to 60 seconds.
  3.  Wiss
    • ZoomInfo product used: TalentOS.
    • Results: Filling 120 open roles with a team of 3.
  4. MongoDB
    1. ZoomInfo product used: Chorus.
    2. Results: Enabling faster problem-solving in Customer Support.

ZoomInfo Reviews

Read the best ZoomInfo reviews by verified users here:

  •  10,000+ ZoomInfo reviews on G2 across its products:
    • ZoomInfo SalesOS (7,857)
    • Chorus by ZoomInfo (2,917)
    • ZoomInfo OperationsOS/RingLead (261)
    • NeverBounce (139)
    • ZoomInfo MarketingOS (87)
    • ZoomInfo TalentOS (74)
  • 2,000+ ZoomInfo reviews on TrustRadius across its products:
    • ZoomInfo SalesOS (1,640)
    • Chorus by ZoomInfo (401)
    • ZoomInfo OperationsOS/RingLead (210)
    • NeverBounce (33)
    • ZoomInfo MarketingOS (24)
    • ZoomInfo TalentOS (7)

Note: review counts as of January 12th, 2024.

 

User review consensus of ZoomInfo:

ZoomInfo earns high marks for its comprehensive database and ease of use. However, its high pricing and occasional customer service issues are notable drawbacks. While many users appreciate its extensive contact details and direct dials, some find the software’s interface a bit outdated and its integrations with CRM systems in need of improvement. ZoomInfo is most appreciated by large sales teams and enterprises needing detailed contact information to drive lead generation and sales outreach. It’s particularly valuable for companies with the budget to invest in comprehensive data solutions and those looking to empower their sales reps with accurate, up-to-date contact information. However, individual users and smaller businesses tend to find it less accessible due to its cost and minimum requirements.

 

Frequently Asked Questions

What is Zoominfo?

Zoominfo is a comprehensive B2B contact database and sales intelligence platform that provides accurate and up-to-date information on companies and professionals.

How does Zoominfo collect its data?

Zoominfo collects its data through a combination of proprietary technology, web crawling, and partnerships with trusted data providers.

Can I trust the accuracy of the data provided by Zoominfo?

Yes, Zoominfo is known for its high data accuracy, as it employs a team of researchers who verify and update the information regularly.

What features does Zoominfo offer for sales and marketing professionals?

Zoominfo offers features like contact and company search, lead enrichment, intent signals, email and phone number verification, and integration with CRM systems to enhance sales and marketing efforts.

Still have questions? Get in touch

Learn More About ZoomInfo

Want to learn about ZoomInfo?
Learn more on their site.

Visit ZoomInfo

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Author

  • Joe Kevens B2B SaaS Reviews

    I'm the Founder and Editor-In-Chief of B2B SaaS Reviews and the Director of Demand Generation at PartnerStack, the leading platform for partner management and affiliate marketing in B2B SaaS. My experience spans several notable B2B SaaS companies, including Influitive (Advocate Marketing), LevelJump (Sales Enablement, acquired by Salesforce), and Eloqua (Marketing Automation, acquired by Oracle). I hold a Bachelor of Commerce in Marketing Management from Toronto Metropolitan University and a Master of International Business from Queen's University, with academic exchanges at Copenhagen Business School and Bocconi University.

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