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Wistia

Software that makes it easy to find, engage, and grow your audience with video. Create and manage videos, host webinars, generate leads, and measure video performance.

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Published: January 19, 2024

What is Wistia?

Imagine a platform that transforms the way businesses use videos for marketing.

Wistia offers a comprehensive suite of tools for creating, hosting, and managing videos. It enables users to easily craft compelling product videos, webinars, and tutorials. Additionally, Wistia provides robust analytics to track viewer engagement, integrates seamlessly with other marketing tools, and emphasizes brand-centric, ad-free video experiences.

This platform caters to a diverse range of business sizes and types, aiming to enhance their video marketing strategies.

Wistia Demo Video

Who is Wistia best suited for?

Wistia is best suited for businesses of various sizes looking to enhance their marketing strategies through video content.

It’s ideal for those who need tools for creating, hosting, and managing videos, such as product demos, webinars, and tutorials. Companies seeking to analyze viewer engagement through robust analytics and integrate videos with their existing marketing tools will find Wistia particularly useful. It’s tailored for businesses that prioritize a brand-centric, ad-free video experience to engage their audience effectively.

Notable Features

The most notable features of Wistia are:

Video Creation and Editing: Easy-to-use tools for recording, editing, and hosting live events and webinars.
Video Hosting and Management: A video CMS with a custom player, hosting, collaboration tools, and embedding capabilities.
Marketing Tools: Includes video SEO, engagement tools, lead generation, reach and retargeting, and marketing automation.
Analytics: Comprehensive video analytics and A/B testing to measure performance and ROI.
Podcasting Support: Hosting and management tools for podcasts.

Pros and Cons

Pros:

High-quality video hosting: Wistia offers excellent video quality, ensuring that your videos look professional and engaging.
Customizable player: The platform allows you to customize the video player to match your brand, providing a seamless user experience.
Advanced analytics: Wistia provides detailed analytics, including viewer engagement, heatmaps, and conversion tracking, helping you understand how your videos are performing.
Lead generation and integration: You can collect leads directly within your videos and integrate them with popular marketing automation tools, making it easier to capture and nurture leads.
Collaboration and sharing: Wistia offers collaboration features, allowing multiple team members to work on videos together and share them easily with clients or stakeholders.

Cons:

Cost: Wistia can be relatively expensive compared to other video hosting platforms, especially for businesses with a large number of videos or high traffic.
Limited storage: Depending on your subscription plan, Wistia may have storage limitations, which can be a drawback if you have a large video library.
Limited video editing capabilities: While Wistia provides basic video editing features, it may not be as robust as dedicated video editing software.
Limited integrations: Although Wistia integrates with popular marketing tools, it may not have as extensive integration options compared to some other video hosting platforms.
Learning curve: Wistia’s advanced features and customization options may require some time and effort to fully understand and utilize effectively.

Price

Wistia has five pricing plans:

Free Plan: $0/month, includes basic features like customizable player color, screen and webcam recording (max 15 mins), and basic analytics. Limited to 10 media files.
Plus Plan: $19/month, offers more features like customizable controls, lead capture forms, and up to 75 media files with 30 mins recording limit.
Pro Plan: $79/month, includes advanced features such as custom calls to action, password protection, and 500 media files with 60 mins recording limit.
Advanced Plan: $319/month, offers unlimited channels, 2,000 media files, and enhanced live streaming and integrations.
Premium Plan: Custom pricing, includes all features with extensive limits and personalized services.

Each plan offers different levels of media limits, integrations, and support. Additional charges apply for extra media beyond the included limits.

Please note that software pricing is subject to change. It’s recommended to visit their site for pricing and contact them for more information.

Customer Success Stories

Here are three customer success stories for Wistia:

Kovai
- Use Case: Leveraging video and analytics for engagement and conversion.
- Result: 60% increase in engagement and 30% more conversions of free trial users to paying customers.
Explainly
- Use Case: Using Wistia to build and showcase an animated production company’s portfolio and enhance client proposals.
- Result: Improved client engagement and increased deal closures.
AlayaCare
- Use Case: Integrating Wistia with HubSpot for lead generation.
- Result: Significant increase in marketing qualified leads through video.

Wistia Reviews

Read the best Wistia reviews by verified users here:

Note: review counts as of January 14th, 2024.

Learn More About Wistia

Want to learn about Wistia?
Learn more on their site.

Visit Wistia

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Author

Joe Kevens

I'm the Founder and Editor-In-Chief of B2B SaaS Reviews. I'm also the Director of Demand Generation at PartnerStack, the #1 platform purpose-built for partner management and affiliate marketing in B2B SaaS. Before PartnerStack, I worked for other go-to-market B2B SaaS companies: Influitive (Advocate Marketing designed to generate more reviews, references, and referrals), LevelJump (Sales Enablement) (acquired by Salesforce) and Eloqua (Marketing Automation) (acquired by Oracle).

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