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Vidyard

Vidyard
Vidyard
Vidyard is the easiest way to create, host, and share videos so you can keep connecting with customers and colleagues. Manage and analyze video performance.
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Published: January 19, 2024

What is Vidyard?

Imagine a platform designed to enhance your sales and marketing efforts through the power of video.

Vidyard offers tools that allow businesses to create, share, and track personalized video messages. It’s particularly useful for sales teams seeking to connect with prospects in a more engaging way. The platform also includes features for video hosting, digital sales rooms for collaboration, and AI-powered tools to automate and personalize sales outreach. It’s a comprehensive solution for businesses looking to leverage video in their sales and marketing strategies.

Vidyard Demo Video

Who is Vidyard best suited for?

Vidyard is particularly well-suited for sales and marketing teams looking to enhance their strategies through video.

It’s ideal for professionals who want to create and share personalized video messages to connect with prospects more effectively. The platform also benefits those looking for video hosting, collaboration tools, and AI-powered automation for personalizing sales outreach. Companies aiming to leverage video content to improve engagement and performance in their sales and marketing efforts would find Vidyard especially useful.

Use Cases

The six main use cases for Vidyard are:

  • Prospecting and Intros: Enhance response rates and stand out in outreach.
  • Sales: Boost pipeline generation and increase deal closures.
  • Sales Support: Equip sales teams for better performance and success.
  • Marketing: Utilize video hosting to transform viewers into leads.
  • Converting and Closing: Engage buyers effectively to close more deals.
  • Corporate Comms: Develop and implement internal communication strategies through video.

Notable Features

Vidyard offers five products. Here are the key features:

  1. Vidyard Video Messages: Enables recording personal videos for customer outreach, including AI script generation, screen recording, quick editing, and real-time viewer insights.
  2. Vidyard Hosting: Offers ad-free video hosting with fast upload times, an online video player, SEO optimization, and powerful analytics dashboards.
  3. Vidyard Rooms: Centralizes resources and communication for stakeholder engagement and deal acceleration.
  4. Vidyard Prospector: Provides AI-powered tools for scalable sales outreach.
  5. AI Script Generator: Uses AI to rapidly create sales scripts.

Pros and Cons

Top 5 Pros of Vidyard:

  1. Video analytics: Vidyard provides detailed analytics on video performance, including views, engagement, and conversion rates, helping businesses understand the effectiveness of their video content.
  2. Personalized video messaging: Vidyard allows users to create personalized video messages, which can be a powerful tool for sales and marketing teams to engage with prospects and customers.
  3. Integration with other platforms: Vidyard integrates with popular marketing automation and CRM platforms, making it easy to incorporate video into existing workflows and campaigns.
  4. Video hosting and management: Vidyard provides a secure and reliable platform for hosting and managing videos, ensuring that they are easily accessible and can be shared across different channels.
  5. Interactive video features: Vidyard offers interactive video features such as in-video CTAs, annotations, and quizzes, enhancing viewer engagement and driving desired actions.

Top 5 Cons of Vidyard:

  1. Cost: Vidyard’s pricing plans can be relatively expensive, especially for small businesses or individuals who have limited budgets for video marketing.
  2. Learning curve: While Vidyard offers a user-friendly interface, there can still be a learning curve for users who are new to video marketing or video editing.
  3. Limited customization options: Some users may find that Vidyard’s customization options for video players and templates are limited compared to other video marketing platforms.
  4. Bandwidth limitations: Vidyard’s pricing plans have bandwidth limitations, which means that users may need to upgrade their plans if they have high video traffic or need to host large video files.
  5. Customer support: Some users have reported issues with Vidyard’s customer support, experiencing delays or difficulties in getting timely assistance when encountering technical problems or questions.

Price

Vidyard offers four pricing packages:

  • Free Plan: Offers 25 videos in your library, basic video editing, 3 Vidyard Rooms, and AI Script Generator.
  • Pro Plan: Costs $19 per month when billed annually at $228 or monthly at $29. It includes unlimited videos, real-time viewer insights, CTAs, branding options, and password protection.
  • Plus Plan: Priced at $59 per person per month when billed annually at $708 or monthly at $89. It includes everything in the Pro plan, plus full video analytics, customizable branding, team performance analytics, folder management, and video captions.
  • Business Plan: This plan includes CRM/MAP integration, fully-customizable CTAs, custom permissions and security options, priority support, and onboarding. The pricing for this plan requires contacting their sales team for a custom quote​​​​​​​​.

Please note that software pricing is subject to change. It’s recommended to visit their site for pricing and contact them for more information.

Customer Success Stories

Here are a few quick Vidyard customer success stories:

  1. 1Huddle: Achieved a 68% email open rate using Vidyard.
  2. Ceridian: Significantly magnified pipeline using Vidyard’s enterprise video platform.
  3. Dynamic Signal: A top SDR doubled her meeting to opportunity conversion rate with Vidyard.

Vidyard Reviews

Read the best Vidyard reviews by verified users here:

Note: review counts as of January 13th, 2024.

Frequently Asked Questions

What is Vidyard?

Vidyard is a video marketing platform that helps businesses create, host, and analyze video content to drive engagement and conversions.

How much does Vidyard cost?

Vidyard offers different pricing plans based on the needs of businesses, starting from a free plan. Paid plans start at $19 USD/Billed annually.

Can I integrate Vidyard with other marketing tools?

Yes, Vidyard integrates with popular marketing tools like HubSpot, Salesforce, Marketo, and more, allowing seamless integration and data sharing.

Does Vidyard provide analytics and insights?

Yes, Vidyard offers robust analytics and insights, allowing users to track video performance, viewer engagement, and conversion metrics.

Is Vidyard user-friendly for non-technical users?

Yes, Vidyard is designed to be user-friendly, with a simple interface and intuitive features that make it accessible for non-technical users to create and manage video content.

Still have questions? Get in touch

Learn More About Vidyard

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Author

  • Joe Kevens

    I'm the Founder and Editor-In-Chief of B2B SaaS Reviews. I'm also the Director of Demand Generation at PartnerStack, the #1 platform purpose-built for partner management and affiliate marketing in B2B SaaS. Before PartnerStack, I worked for other go-to-market B2B SaaS companies: Influitive (Advocate Marketing designed to generate more reviews, references, and referrals), LevelJump (Sales Enablement) (acquired by Salesforce) and Eloqua (Marketing Automation) (acquired by Oracle).

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