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Terminus

Terminus
Terminus
4.4
The true ABM platform for revenue growth. Optimize account-based marketing with a data-driven approach.
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Published: January 19, 2024

What is Terminus?

Imagine a platform that helps you identify and prioritize potential customers, engaging them effectively across multiple channels.

Terminus offers a suite of tools for targeted marketing and customer engagement, aiding businesses in building a reliable pipeline for revenue growth. It integrates first and third-party data for informed decision-making, offering various engagement tools like account-based advertising and chat experiences.

Terminus Demo Video

Who is Terminus best suited for?

Terminus is best suited for businesses focused on B2B (business-to-business) operations, particularly those seeking to enhance their account-based marketing strategies. It’s ideal for companies looking to identify and engage with high-value accounts, optimize their sales and marketing alignment, and improve their overall marketing ROI. This includes enterprises with complex sales processes, those targeting specific industries or large accounts, and organizations aiming to refine their digital marketing, customer retention, and revenue growth strategies.

Use Cases

Terminus offers various solutions to help businesses:

  • Create Awareness: Target and engage with ideal accounts at early stages.
  • Build Pipeline: Identify and prioritize buyers, converting them into sales opportunities.
  • Accelerate Pipeline: Engage with buying committees to close deals more quickly.
  • Retain Customers: Monitor competitive intent to maintain customer loyalty.
  • Expand Customers: Identify and leverage opportunities for cross-selling and upselling to existing high-potential customers.

Notable Features

Terminus offers several notable features:

  • Core Platform: For identifying, prioritizing, and engaging with the best-fit accounts.
  • Prospect Engine: Helps discover new, ideal accounts and contacts.
  • Data Studio: Enables targeting and segmenting using various data types.
  • Measurement Studio: Focuses on measuring and optimizing pipeline and revenue.
  • GTM Insights: Provides actionable account insights for sales and customer success.
  • Native Channels: Includes ad experiences, conversational marketing, email signature marketing, and web personalization.
  • Intent Data: Prioritizes outreach based on market signals.

Price

Terminus does not provide specific pricing details on its website. They offer a range of services and tools as part of their Account-Based Marketing platform, but they require potential customers to contact them directly for detailed pricing information.

Customer Success Stories

Here are a few Terminus customer success stories:

Snowflake (Data Management Solutions for Analytics):

  • Strategy: Over 500 tailored 1-to-1 ABM campaigns with non-gated, high-quality content.
  • Collaboration: Close partnership between ABM and sales teams for content relevance.
  • Results: 50% of website content consumption and downloads from targeted accounts.
  • Impact: Enhanced alignment between sales and marketing teams, leveraging ABM.

Phononic (Thermoelectric technology startup):

  • Challenge: Aligning marketing and sales; building credibility with audience and sales team.
  • Strategy: Implemented ABM aligned with sales goals, focusing on targeted accounts.
  • Results: 78% increase in web visits from high-fit accounts; improved sales email and call response rates.
  • Outcome: Enhanced sales and marketing integration, shorter sales cycles, increased engagement and deal conversions.
  • Approach: Used Terminus for data insights and digital ad tactics.

Pramata (B2B business focusing on eliminating revenue leakage):

  • Challenge: Low brand awareness among C-level buyers; ineffective traditional marketing.
  • Strategy: Implemented Terminus ABM, targeting high-propensity accounts with precision messaging.
  • Results: 60% reduction in customer acquisition cost; 4x increase in sales accepted leads; 81% decrease in cost per sales accepted lead; 32% reduction in average deal time; 2.5x increase in mid-funnel pipeline.
  • Approach: Focused on quality leads rather than quantity, aligning marketing with sales.

Terminus Reviews

Read the best Terminus reviews by verified users here:

NNote: review counts as of January 12th, 2024.

Frequently Asked Questions

What is Terminus?

Terminus is a comprehensive account-based marketing (ABM) platform that helps businesses target and engage their ideal customers more effectively. It's best known for account-based display advertising.

How does Terminus work?

Terminus uses data-driven insights to identify and prioritize target accounts, allowing businesses to create personalized marketing campaigns and deliver them across multiple channels.

What are the key features of Terminus?

Terminus offers features like account-based advertising, website personalization, email marketing, sales enablement, and analytics to help businesses execute successful ABM strategies.

Can Terminus integrate with other marketing tools?

Yes, Terminus integrates with various marketing automation, CRM, and sales enablement platforms, ensuring seamless data flow and collaboration across different systems.

Is Terminus suitable for small businesses?

While Terminus is primarily designed for enterprise-level organizations, it can also benefit small and mid-sized businesses looking to majorly invest in ABM.

Still have questions? Get in touch

Learn More About Terminus

Want to learn about Terminus?
Learn more on their site.

Visit Terminus

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Author

  • Joe Kevens B2B SaaS Reviews

    I'm the Founder and Editor-In-Chief of B2B SaaS Reviews and the Director of Demand Generation at PartnerStack, the leading platform for partner management and affiliate marketing in B2B SaaS. My experience spans several notable B2B SaaS companies, including Influitive (Advocate Marketing), LevelJump (Sales Enablement, acquired by Salesforce), and Eloqua (Marketing Automation, acquired by Oracle). I hold a Bachelor of Commerce in Marketing Management from Toronto Metropolitan University and a Master of International Business from Queen's University, with academic exchanges at Copenhagen Business School and Bocconi University.

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